Countries
Read only
Sell Through Rate Issues
Hi everyone,
My IPI score has dropped recently to 603, mainly due to my sell through rate at 0.9. Is this something to be alarmed about?
I have quite a lot of stock and generally tick over at 10-15 sales per day, am I better to keep stock held in my own storage until it runs low in the FBA centre? Or am I still ok to send all upcoming stock into the warehouse?
I've been trading around 7 months and I'm still trying to find the sweet spot with many things.
Any help/advice is greatly appreciated.
3 replies
Seller_76AUwmqvSyRIM
Your daily sales are quite low and 0.9 sell-through is fairly poor. I am currently at 2.9.
How much stock you send is a balancing act of sell-through, storage costs, shipping costs for lower quantities per shipment compared to larger shipments etc. Also, the more you send, the more will get tied up with Amazon should there be any account issue.
My recommendation is to sell as little as you can that makes economical sense.
Seller_QuM1AZgzfU9x4
Sell through is calculated based on sales vs amount stored in FBA. So improving that is a combination of selling more and having less at FBA.
General advice is to ship little and often, but obviously the sweet spot will vary by business.
Seller_soBD2wwhsVOww
That is a bit low,mine runs 3.5 to 4.5 through the year & IPI 850-950.With time between shipping in & on sale now 7-10 days its difficult to judge what/when to send.Oh for the old days when I regularly had stock on sale within 24hrs of collection.
Similar Discussions
