FBA sell-through GOING DOWN ALL THE TIME I NEED HELP!!
My FBA sell-through going down all the time.
Every time new shipment check in it going down. I am trying to send less quantity, my shipment check in when my
inventory almost zero and yet it keep going down all the time.
At the same time my low-inventory fee is 21.5 with recommended level 312.
How this possible when I send 270 units it's too much and sell-through going down then at the same time it's not enough
for low-inventory fee.
I really worry about my FBA sell-through going down.
I appreciate any advises from MOD and Amazon representatives.
FBA sell-through GOING DOWN ALL THE TIME I NEED HELP!!
My FBA sell-through going down all the time.
Every time new shipment check in it going down. I am trying to send less quantity, my shipment check in when my
inventory almost zero and yet it keep going down all the time.
At the same time my low-inventory fee is 21.5 with recommended level 312.
How this possible when I send 270 units it's too much and sell-through going down then at the same time it's not enough
for low-inventory fee.
I really worry about my FBA sell-through going down.
I appreciate any advises from MOD and Amazon representatives.
7 replies
Seller_i6S8knzW6zU6Z
Hi @Seller_PZZGfKVuATjtN,
I know you're waiting for input from an Amazon employee, but I thought I'd share some thoughts while you're waiting.
The FBA Sell-Through Rate is calculated by taking the number of units sold and shipped over the past 90 days and dividing it by the average number of units stored in Amazon's fulfillment centers during that period. So, when you send in a new shipment—especially a large one—it increases your average inventory level. Since your sales don't usually spike at the same time, your sell-through rate can drop. That's likely why you're seeing it decrease every time new stock checks in, even if your inventory was nearly zero before restocking.
The Low-Inventory-Level Fee applies when your historical days of supply are less than 28 days.
To balance these two aspects, you might consider adjusting your replenishment strategy. Shifting from sending large batches infrequently to sending smaller shipments more regularly could help. While this might increase your per-unit logistics costs, it could also reduce stockouts (lost sales), FBA storage fees, and the Low-Inventory-Level Fee.
Aligning your inventory with actual demand is definitely a tricky task. But hey, if it were easy, everyone would be doing it! We're all in the same boat here.
Hope this helps a bit!
Best regards, Michael
Seller_aNryBfYO3DTmL
Seems to be working exactly as Amazon designed it.
Seller_Ha6JyVvDK6Ybs
Scamazon is what you are describing with the intent to take all from sellers!
Bryce_Amazon
Greetings @Seller_PZZGfKVuATjtN,
Thanks for raising this here, I'll be happy to review.
I took some time and personally investigated your FBA inventory in Seller Central. First, it's best to consider both IPI (sell-through) and low-inventory level as separate. They are related, yes, but technically two different calculations. To clarify:
- Sell-through: the rolling 90-day sell-through rate is the number of units sold and delivered over the past 90 days, divided by the average number of sellable units in FCs at that same time.
- Low-Inventory level: calculated based on average daily inventory units on hand divided by average daily shipped units, over both the long term (last 90 days) and short term (last 30 days). If either long-term OR short-term is above 28 days, the fee will be avoided.
Looking at your inventory, the low-level inventory fee is currently exempted (there are a few reasons this may be, if you're a new FBA seller or it's a new FBA product), but even if it wasn't exempted your historical days of supply is currently over 900. So you would be good there. With regard to your sell-through, based on my reading of your inventory, it would appear to be negatively impacted by the surplus number of units you have on hand - relative to the sales performance of this item.
We recommend the following general guidelines to manage your inventory performance:
- Improve your 90-day rolling sell-through by maintaining a sell-through that places you in the green (or “good”) range year-round. This means you are balancing between holding too much inventory (excess) and too little inventory (scarce). Go to FBA Inventory to see recommendations on your inventory. You can filter by inventory age ranges or sort the Sell-through column to see products with the lowest sell-through. To increase sell-through, you can increase sales in relation to your on-hand inventory and remove inventory that is not selling. To reduce sell-through, follow Amazon’s restock recommendations, and ensure your products remain at healthy inventory levels.
- Reduce your excess inventory. A good guideline to avoid excess inventory is to maintain enough inventory to cover 30 to 60 days of your expected sales. On FBA Inventory, select the recommendation filter Create Outlet deal to see products that are eligible for Amazon Outlet. In addition, you can use Multi-Channel Fulfillment to sell your inventory on other sales channels such as your own website.
- Reduce or avoid long-term storage fees by removing inventory before it reaches 365 days in a fulfillment center. You can set up your account to remove aged inventory automatically.
- Fix listing problems in a timely manner. Regularly check your Stranded inventory percentage. Stranded inventory means you have sellable products in an Amazon fulfillment center that don't have an active listing and therefore can't be sold to customers. If you have inventory that is incurring fees without the possibility of sales, this can reduce your IPI score, so it is important to fix listing issues quickly.
If you have further concerns related to this issue, I recommend reaching out directly to Seller Support. Best of luck to you!
- Bryce
FBA sell-through GOING DOWN ALL THE TIME I NEED HELP!!
My FBA sell-through going down all the time.
Every time new shipment check in it going down. I am trying to send less quantity, my shipment check in when my
inventory almost zero and yet it keep going down all the time.
At the same time my low-inventory fee is 21.5 with recommended level 312.
How this possible when I send 270 units it's too much and sell-through going down then at the same time it's not enough
for low-inventory fee.
I really worry about my FBA sell-through going down.
I appreciate any advises from MOD and Amazon representatives.
FBA sell-through GOING DOWN ALL THE TIME I NEED HELP!!
My FBA sell-through going down all the time.
Every time new shipment check in it going down. I am trying to send less quantity, my shipment check in when my
inventory almost zero and yet it keep going down all the time.
At the same time my low-inventory fee is 21.5 with recommended level 312.
How this possible when I send 270 units it's too much and sell-through going down then at the same time it's not enough
for low-inventory fee.
I really worry about my FBA sell-through going down.
I appreciate any advises from MOD and Amazon representatives.
FBA sell-through GOING DOWN ALL THE TIME I NEED HELP!!
My FBA sell-through going down all the time.
Every time new shipment check in it going down. I am trying to send less quantity, my shipment check in when my
inventory almost zero and yet it keep going down all the time.
At the same time my low-inventory fee is 21.5 with recommended level 312.
How this possible when I send 270 units it's too much and sell-through going down then at the same time it's not enough
for low-inventory fee.
I really worry about my FBA sell-through going down.
I appreciate any advises from MOD and Amazon representatives.
7 replies
7 replies
Seller_i6S8knzW6zU6Z
Hi @Seller_PZZGfKVuATjtN,
I know you're waiting for input from an Amazon employee, but I thought I'd share some thoughts while you're waiting.
The FBA Sell-Through Rate is calculated by taking the number of units sold and shipped over the past 90 days and dividing it by the average number of units stored in Amazon's fulfillment centers during that period. So, when you send in a new shipment—especially a large one—it increases your average inventory level. Since your sales don't usually spike at the same time, your sell-through rate can drop. That's likely why you're seeing it decrease every time new stock checks in, even if your inventory was nearly zero before restocking.
The Low-Inventory-Level Fee applies when your historical days of supply are less than 28 days.
To balance these two aspects, you might consider adjusting your replenishment strategy. Shifting from sending large batches infrequently to sending smaller shipments more regularly could help. While this might increase your per-unit logistics costs, it could also reduce stockouts (lost sales), FBA storage fees, and the Low-Inventory-Level Fee.
Aligning your inventory with actual demand is definitely a tricky task. But hey, if it were easy, everyone would be doing it! We're all in the same boat here.
Hope this helps a bit!
Best regards, Michael
Seller_aNryBfYO3DTmL
Seems to be working exactly as Amazon designed it.
Seller_Ha6JyVvDK6Ybs
Scamazon is what you are describing with the intent to take all from sellers!
Bryce_Amazon
Greetings @Seller_PZZGfKVuATjtN,
Thanks for raising this here, I'll be happy to review.
I took some time and personally investigated your FBA inventory in Seller Central. First, it's best to consider both IPI (sell-through) and low-inventory level as separate. They are related, yes, but technically two different calculations. To clarify:
- Sell-through: the rolling 90-day sell-through rate is the number of units sold and delivered over the past 90 days, divided by the average number of sellable units in FCs at that same time.
- Low-Inventory level: calculated based on average daily inventory units on hand divided by average daily shipped units, over both the long term (last 90 days) and short term (last 30 days). If either long-term OR short-term is above 28 days, the fee will be avoided.
Looking at your inventory, the low-level inventory fee is currently exempted (there are a few reasons this may be, if you're a new FBA seller or it's a new FBA product), but even if it wasn't exempted your historical days of supply is currently over 900. So you would be good there. With regard to your sell-through, based on my reading of your inventory, it would appear to be negatively impacted by the surplus number of units you have on hand - relative to the sales performance of this item.
We recommend the following general guidelines to manage your inventory performance:
- Improve your 90-day rolling sell-through by maintaining a sell-through that places you in the green (or “good”) range year-round. This means you are balancing between holding too much inventory (excess) and too little inventory (scarce). Go to FBA Inventory to see recommendations on your inventory. You can filter by inventory age ranges or sort the Sell-through column to see products with the lowest sell-through. To increase sell-through, you can increase sales in relation to your on-hand inventory and remove inventory that is not selling. To reduce sell-through, follow Amazon’s restock recommendations, and ensure your products remain at healthy inventory levels.
- Reduce your excess inventory. A good guideline to avoid excess inventory is to maintain enough inventory to cover 30 to 60 days of your expected sales. On FBA Inventory, select the recommendation filter Create Outlet deal to see products that are eligible for Amazon Outlet. In addition, you can use Multi-Channel Fulfillment to sell your inventory on other sales channels such as your own website.
- Reduce or avoid long-term storage fees by removing inventory before it reaches 365 days in a fulfillment center. You can set up your account to remove aged inventory automatically.
- Fix listing problems in a timely manner. Regularly check your Stranded inventory percentage. Stranded inventory means you have sellable products in an Amazon fulfillment center that don't have an active listing and therefore can't be sold to customers. If you have inventory that is incurring fees without the possibility of sales, this can reduce your IPI score, so it is important to fix listing issues quickly.
If you have further concerns related to this issue, I recommend reaching out directly to Seller Support. Best of luck to you!
- Bryce
Seller_i6S8knzW6zU6Z
Hi @Seller_PZZGfKVuATjtN,
I know you're waiting for input from an Amazon employee, but I thought I'd share some thoughts while you're waiting.
The FBA Sell-Through Rate is calculated by taking the number of units sold and shipped over the past 90 days and dividing it by the average number of units stored in Amazon's fulfillment centers during that period. So, when you send in a new shipment—especially a large one—it increases your average inventory level. Since your sales don't usually spike at the same time, your sell-through rate can drop. That's likely why you're seeing it decrease every time new stock checks in, even if your inventory was nearly zero before restocking.
The Low-Inventory-Level Fee applies when your historical days of supply are less than 28 days.
To balance these two aspects, you might consider adjusting your replenishment strategy. Shifting from sending large batches infrequently to sending smaller shipments more regularly could help. While this might increase your per-unit logistics costs, it could also reduce stockouts (lost sales), FBA storage fees, and the Low-Inventory-Level Fee.
Aligning your inventory with actual demand is definitely a tricky task. But hey, if it were easy, everyone would be doing it! We're all in the same boat here.
Hope this helps a bit!
Best regards, Michael
Seller_i6S8knzW6zU6Z
Hi @Seller_PZZGfKVuATjtN,
I know you're waiting for input from an Amazon employee, but I thought I'd share some thoughts while you're waiting.
The FBA Sell-Through Rate is calculated by taking the number of units sold and shipped over the past 90 days and dividing it by the average number of units stored in Amazon's fulfillment centers during that period. So, when you send in a new shipment—especially a large one—it increases your average inventory level. Since your sales don't usually spike at the same time, your sell-through rate can drop. That's likely why you're seeing it decrease every time new stock checks in, even if your inventory was nearly zero before restocking.
The Low-Inventory-Level Fee applies when your historical days of supply are less than 28 days.
To balance these two aspects, you might consider adjusting your replenishment strategy. Shifting from sending large batches infrequently to sending smaller shipments more regularly could help. While this might increase your per-unit logistics costs, it could also reduce stockouts (lost sales), FBA storage fees, and the Low-Inventory-Level Fee.
Aligning your inventory with actual demand is definitely a tricky task. But hey, if it were easy, everyone would be doing it! We're all in the same boat here.
Hope this helps a bit!
Best regards, Michael
Seller_aNryBfYO3DTmL
Seems to be working exactly as Amazon designed it.
Seller_aNryBfYO3DTmL
Seems to be working exactly as Amazon designed it.
Seller_Ha6JyVvDK6Ybs
Scamazon is what you are describing with the intent to take all from sellers!
Seller_Ha6JyVvDK6Ybs
Scamazon is what you are describing with the intent to take all from sellers!
Bryce_Amazon
Greetings @Seller_PZZGfKVuATjtN,
Thanks for raising this here, I'll be happy to review.
I took some time and personally investigated your FBA inventory in Seller Central. First, it's best to consider both IPI (sell-through) and low-inventory level as separate. They are related, yes, but technically two different calculations. To clarify:
- Sell-through: the rolling 90-day sell-through rate is the number of units sold and delivered over the past 90 days, divided by the average number of sellable units in FCs at that same time.
- Low-Inventory level: calculated based on average daily inventory units on hand divided by average daily shipped units, over both the long term (last 90 days) and short term (last 30 days). If either long-term OR short-term is above 28 days, the fee will be avoided.
Looking at your inventory, the low-level inventory fee is currently exempted (there are a few reasons this may be, if you're a new FBA seller or it's a new FBA product), but even if it wasn't exempted your historical days of supply is currently over 900. So you would be good there. With regard to your sell-through, based on my reading of your inventory, it would appear to be negatively impacted by the surplus number of units you have on hand - relative to the sales performance of this item.
We recommend the following general guidelines to manage your inventory performance:
- Improve your 90-day rolling sell-through by maintaining a sell-through that places you in the green (or “good”) range year-round. This means you are balancing between holding too much inventory (excess) and too little inventory (scarce). Go to FBA Inventory to see recommendations on your inventory. You can filter by inventory age ranges or sort the Sell-through column to see products with the lowest sell-through. To increase sell-through, you can increase sales in relation to your on-hand inventory and remove inventory that is not selling. To reduce sell-through, follow Amazon’s restock recommendations, and ensure your products remain at healthy inventory levels.
- Reduce your excess inventory. A good guideline to avoid excess inventory is to maintain enough inventory to cover 30 to 60 days of your expected sales. On FBA Inventory, select the recommendation filter Create Outlet deal to see products that are eligible for Amazon Outlet. In addition, you can use Multi-Channel Fulfillment to sell your inventory on other sales channels such as your own website.
- Reduce or avoid long-term storage fees by removing inventory before it reaches 365 days in a fulfillment center. You can set up your account to remove aged inventory automatically.
- Fix listing problems in a timely manner. Regularly check your Stranded inventory percentage. Stranded inventory means you have sellable products in an Amazon fulfillment center that don't have an active listing and therefore can't be sold to customers. If you have inventory that is incurring fees without the possibility of sales, this can reduce your IPI score, so it is important to fix listing issues quickly.
If you have further concerns related to this issue, I recommend reaching out directly to Seller Support. Best of luck to you!
- Bryce
Bryce_Amazon
Greetings @Seller_PZZGfKVuATjtN,
Thanks for raising this here, I'll be happy to review.
I took some time and personally investigated your FBA inventory in Seller Central. First, it's best to consider both IPI (sell-through) and low-inventory level as separate. They are related, yes, but technically two different calculations. To clarify:
- Sell-through: the rolling 90-day sell-through rate is the number of units sold and delivered over the past 90 days, divided by the average number of sellable units in FCs at that same time.
- Low-Inventory level: calculated based on average daily inventory units on hand divided by average daily shipped units, over both the long term (last 90 days) and short term (last 30 days). If either long-term OR short-term is above 28 days, the fee will be avoided.
Looking at your inventory, the low-level inventory fee is currently exempted (there are a few reasons this may be, if you're a new FBA seller or it's a new FBA product), but even if it wasn't exempted your historical days of supply is currently over 900. So you would be good there. With regard to your sell-through, based on my reading of your inventory, it would appear to be negatively impacted by the surplus number of units you have on hand - relative to the sales performance of this item.
We recommend the following general guidelines to manage your inventory performance:
- Improve your 90-day rolling sell-through by maintaining a sell-through that places you in the green (or “good”) range year-round. This means you are balancing between holding too much inventory (excess) and too little inventory (scarce). Go to FBA Inventory to see recommendations on your inventory. You can filter by inventory age ranges or sort the Sell-through column to see products with the lowest sell-through. To increase sell-through, you can increase sales in relation to your on-hand inventory and remove inventory that is not selling. To reduce sell-through, follow Amazon’s restock recommendations, and ensure your products remain at healthy inventory levels.
- Reduce your excess inventory. A good guideline to avoid excess inventory is to maintain enough inventory to cover 30 to 60 days of your expected sales. On FBA Inventory, select the recommendation filter Create Outlet deal to see products that are eligible for Amazon Outlet. In addition, you can use Multi-Channel Fulfillment to sell your inventory on other sales channels such as your own website.
- Reduce or avoid long-term storage fees by removing inventory before it reaches 365 days in a fulfillment center. You can set up your account to remove aged inventory automatically.
- Fix listing problems in a timely manner. Regularly check your Stranded inventory percentage. Stranded inventory means you have sellable products in an Amazon fulfillment center that don't have an active listing and therefore can't be sold to customers. If you have inventory that is incurring fees without the possibility of sales, this can reduce your IPI score, so it is important to fix listing issues quickly.
If you have further concerns related to this issue, I recommend reaching out directly to Seller Support. Best of luck to you!
- Bryce
