Avoid Common Mistakes: Learn with Amazon's Seller University

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Danny_Amazon

Avoid Common Mistakes: Learn with Amazon's Seller University

Hello New Seller Community!

How many of you have taken advantage of SELLER UNIVERSITY?

Amazon provides SELLER UNIVERSITY, at no extra charge, to all sellers, which is especially invaluable to newer sellers. Though it is always up to date, so it will also benefit those of you who may not think of yourselves as strictly "New" anymore!

You can use this tool to: Browse topics, customize your interests, look into popular subjects, and view what has been recently updated.

By taking advantage of this tool and driving education and understanding prior to listing your first ASIN, you can help prevent possible violations. Some account deactivations may also be avoided by better understanding Amazon Selling Policies before launching your business on Amazon.

To begin using this tool: From your menu in the top left corner, drag down to 'Learn' and slide over to SELLER UNIVERSITY. The same area you access Seller Forums.

You will learn how to navigate Seller Central, Account Settings, the Account Health Page, Performance Notifications and so very much more.

You will have access to videos, written Policies and Procedures and learning guides to answer questions you may have. This does take a bit of time and effort, but as you are opening your NEW Store and starting your NEW Business, isn’t it worth the time and effort? There's a reason our most veteran voices here on the forums recommend it every day!

In taking these courses, you can learn how to best research your suppliers, taking the time to vet all the suppliers you may work with. Please make sure you are dealing with a Supplier that provides invoices that meet Amazon invoice requirements. Is your Supplier an Authorized Distributor for the Brand you wish to sell? Will your supplier provide you a Letter of Authorization for the products you are selling? Did you know: Your documents should be able to trace your products to the original manufacturer even if you did not purchase them directly from the original manufacturer.

You'll also learn about the importance of keeping your documentation. You need to have access to your invoices, receipts, purchase orders, credit card statements as it relates to the purchase of your inventory. Tracking information from Suppliers, bills of lading, etc.

Be sure to also check this out as a refresher: 11 tips to sell online successfully in 2025 – You may remember this information when setting up your store. And check out this NEW SELLER GUIDE for even more guidance!

After taking a look, we would love to hear your feedback!

  • Did Seller University provide content relevant to what you needed?
  • How often do you use Seller University?
  • Do you have any suggestions for content additions?

Thank you for being a part of our seller community. We look forward to your continued success.

Best regards,

Danny

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Seller_CW0P5hgbsiqWX
In reply to: Danny_Amazon's post

Everything @Danny_Amazonsays above it correct. Seller University will tell you everything you need to know about using the Amazon site and all the addons that you can purchase. The one thing the Seller University will not tell you is how to operate a profitable online business, because that is what you bring to the site to find success.

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