It's time to plan ahead for Prime Day 2024 by sending in your FBA inventory and creating deals.

Send in your FBA inventory

Make sure your FBA inventory arrives at our fulfillment centers by June 20, 2024. We recommend shipping ahead of time to allow for potential logistics, customs, or carrier issues.

As you prepare your shipments, check your recommended replenishment quantity. Even if restock limits are applied, you may still have capacity available in different storage types. Expand the restock limits monitor at the bottom of the page to check your restock limits by storage type from Restock Inventory or Shipping Queue.

Create a deal

Create your deals by May 3, 2024, to participate in the Prime Day sale. To create a deal, make sure that your account has a rating of more than 4 stars and your product has a rating of more than 4.

You can choose to create a deal from the list of eligible products in the Select products tab of the Deals dashboard. The list is refreshed every week.

For more information on deals criteria, go to Amazon deals.

You can create a Prime Exclusive Discount at any time before or during the sales event, provided it meets eligibility criteria for Prime Day.

Stay tuned for more updates on Prime Day 2024 in the coming months.

Prime Day 2024 was our biggest Prime Day shopping event ever, with record sales and more items sold during the two-day event than any previous Prime Day event. During the 48-hour shopping event, Prime members globally saved billions on deals across every category.

Independent sellers – most of which are small and medium-sized businesses – helped to make our wide selection possible and sold more than 200 million items during the Prime Day event.

"Prime Day 2024 was a huge success thanks to the millions of Prime members globally who turned to Amazon for fantastic deals, and the many much-appreciated employees, delivery partners, and sellers around the world who helped bring the event to life for customers," said Doug Herrington, CEO of Worldwide Amazon Stores. "We love helping Prime members save money, and Prime Day is the ultimate celebration of the savings, selection, and convenience that Prime membership provides customers looking for shopping, entertainment, food delivery, and more."

Other Prime Day 2024 highlights include:

• Rufus, Amazon’s new AI-powered conversational shopping assistant, helped millions of customers shop Amazon’s wide selection quickly and easily.
• Amazon Inspire, an in-app shopping feed that’s personalized with shoppable photos and videos that are tailored to customers’ interests, helped millions of shoppers to discover products.
• Prime members in the US chose to consolidate their deliveries on millions of orders during Prime Day, saving an estimated 10 million trips. This consolidation results in lower carbon emissions on average.

For more information about Prime Day 2024, go to About Amazon.

Prime Day is a valuable opportunity to build awareness with Prime members and promote your top products in addition to boosting sales. Offering high-quality Prime Exclusive Discounts is one of the best ways to make the most out of this key shopping event.

You can submit Prime Exclusive Discounts on a single product or on a set of products. To get started, go to Prime Exclusive Discounts in the Advertising section of Seller Central. Be sure to check the box for Is this a Prime Day discount?

Prime Exclusive Discounts can be offered on both Prime (Fulfillment by Amazon and Seller Fulfilled Prime) and non-Prime (seller-fulfilled) offers. For FBA offers, the product must be eligible for Prime shipping in all regions within the country.

To learn more about Prime Day guidelines, go to Prime Exclusive Discounts. You can also watch a video on how to create a Prime Exclusive Discount to help you get started.

We're excited to partner with you again this year and build on the success of Prime Day 2023, which was the largest Prime Day event ever for independent sellers.

Note this important information about submissions for Prime Exclusive Discounts:

• Amazon retains the right to reschedule or cancel the promotion at any time.
• If your promotion is not approved within seven days, it will be canceled by Amazon.
• Amazon doesn't guarantee that orders will be placed for the promotion.
• Amazon doesn't guarantee the deal will be published on the chosen day or time.