Create customized promo codes with Brand Tailored Promotions
We’ve launched Brand Tailored Promotions, an Amazon-exclusive solution that helps brands quickly customize and send promotional codes to high-intent customers, known as Brand Tailored Audiences.
Brands can now offer promotional discounts, ranging from 10% to 50%. With Brand Tailored Promotions, you can increase your customer base, boost repeat purchases, and improve customer retention.
You can use Brand Tailored Promotions to engage the following:
- Brand followers: Customers who have clicked to follow your brand on Amazon.
- Potential new customers: Customers who have clicked on your brand and products or added to cart but have not purchased in the last 12 months.
- Repeat customers: Customers who have ordered your brand’s products more than once in the last 12 months.
- High-spend customers: The highest spending 5% of your brand’s customers in the last 12 months.
- Recent customers: The most recent 5% of customers who have purchased from your brand.
- Cart abandoners: Customers who have added one or more of your products in their cart, but haven’t purchased in the last three months.
Each eligible customer can redeem the promotion on a single purchase, limited to one unit redemption per customer. Read our guide learn more.
You can also learn more about Brand Tailored Promotions at Amazon Accelerate 2023. Amazon Accelerate 2023, which is Amazon’s premier conference for sellers will take place in Seattle on September 13 and 14. Registration for this year's event is open at amazonaccelerate.com.
23 replies
Seller_LfPeSDCCcoemb
How do we get access to cart abandonment and potential new customers?
Seller_lTO0jI0nCmdtM
Do audiences get emailed when we activate a Brand Tailored Promotion?
Seller_Ggt6s7zXEwLbA
Cool "For all tailored promotion, the promotion will apply to the entire brand catalog for redemption on any one product per customer. We will soon launch the ability to select specific ASINs eligible for a tailored promotion."
What would be better is a promotion per product CATEGORY.
I can only speak for myself, but an entire catalog promotion is unrealistic due to wildly varying profit margins between product types. A per ASIN promotion is unrealistic to develop for a 10,000+ item catalog. But for someone who purchased X it would be awesome to offer them a deal for another similar product.
Seller_oNwQIArLmzljP
We ran a tailored promotion and would like to see what the customers purchased, qty, etc. Is there a report that we can run that shows this information?
Seller_xyC8ednpZRBi3
Hello, we are not sure why we get this message, "You are not yet eligible for this audience. Check eligibility requirements."
It says "Sent 10 or more customer engagement campaigns with at least 1000 total emails sent over the last 10 campaigns. Average opt out to click rate less than 1% over the last 10 customer engagement campaigns"
How can we have sent 10 campaigns if we are not eligible to make one?
I see you have replied here @Jim_amazon maybe you can help? Thanks!
Seller_vAO7vMjT4iuJn
When creating brand taylored promotions you can see the promotions later under your active promotions on the Advertising > Promotions > Manager Your Promotions page.
It gives you to option to clone promotions there, but I think it's buggy. If you clone one of these special promotions it doesn't have the special audiences any more. So, this is a bug as you would think you are creating a clone but you really are not. You're just offering a promotion to everyone.
Seems like these promotions must be created on the Brand Taylored Promotions page.
Amazon, please review this and fix the bugs so we don't clone promotions that aren't truly cloned.
Create customized promo codes with Brand Tailored Promotions
We’ve launched Brand Tailored Promotions, an Amazon-exclusive solution that helps brands quickly customize and send promotional codes to high-intent customers, known as Brand Tailored Audiences.
Brands can now offer promotional discounts, ranging from 10% to 50%. With Brand Tailored Promotions, you can increase your customer base, boost repeat purchases, and improve customer retention.
You can use Brand Tailored Promotions to engage the following:
- Brand followers: Customers who have clicked to follow your brand on Amazon.
- Potential new customers: Customers who have clicked on your brand and products or added to cart but have not purchased in the last 12 months.
- Repeat customers: Customers who have ordered your brand’s products more than once in the last 12 months.
- High-spend customers: The highest spending 5% of your brand’s customers in the last 12 months.
- Recent customers: The most recent 5% of customers who have purchased from your brand.
- Cart abandoners: Customers who have added one or more of your products in their cart, but haven’t purchased in the last three months.
Each eligible customer can redeem the promotion on a single purchase, limited to one unit redemption per customer. Read our guide learn more.
You can also learn more about Brand Tailored Promotions at Amazon Accelerate 2023. Amazon Accelerate 2023, which is Amazon’s premier conference for sellers will take place in Seattle on September 13 and 14. Registration for this year's event is open at amazonaccelerate.com.
Create customized promo codes with Brand Tailored Promotions
We’ve launched Brand Tailored Promotions, an Amazon-exclusive solution that helps brands quickly customize and send promotional codes to high-intent customers, known as Brand Tailored Audiences.
Brands can now offer promotional discounts, ranging from 10% to 50%. With Brand Tailored Promotions, you can increase your customer base, boost repeat purchases, and improve customer retention.
You can use Brand Tailored Promotions to engage the following:
- Brand followers: Customers who have clicked to follow your brand on Amazon.
- Potential new customers: Customers who have clicked on your brand and products or added to cart but have not purchased in the last 12 months.
- Repeat customers: Customers who have ordered your brand’s products more than once in the last 12 months.
- High-spend customers: The highest spending 5% of your brand’s customers in the last 12 months.
- Recent customers: The most recent 5% of customers who have purchased from your brand.
- Cart abandoners: Customers who have added one or more of your products in their cart, but haven’t purchased in the last three months.
Each eligible customer can redeem the promotion on a single purchase, limited to one unit redemption per customer. Read our guide learn more.
You can also learn more about Brand Tailored Promotions at Amazon Accelerate 2023. Amazon Accelerate 2023, which is Amazon’s premier conference for sellers will take place in Seattle on September 13 and 14. Registration for this year's event is open at amazonaccelerate.com.
23 replies
23 replies
Seller_LfPeSDCCcoemb
How do we get access to cart abandonment and potential new customers?
Seller_lTO0jI0nCmdtM
Do audiences get emailed when we activate a Brand Tailored Promotion?
Seller_Ggt6s7zXEwLbA
Cool "For all tailored promotion, the promotion will apply to the entire brand catalog for redemption on any one product per customer. We will soon launch the ability to select specific ASINs eligible for a tailored promotion."
What would be better is a promotion per product CATEGORY.
I can only speak for myself, but an entire catalog promotion is unrealistic due to wildly varying profit margins between product types. A per ASIN promotion is unrealistic to develop for a 10,000+ item catalog. But for someone who purchased X it would be awesome to offer them a deal for another similar product.
Seller_oNwQIArLmzljP
We ran a tailored promotion and would like to see what the customers purchased, qty, etc. Is there a report that we can run that shows this information?
Seller_xyC8ednpZRBi3
Hello, we are not sure why we get this message, "You are not yet eligible for this audience. Check eligibility requirements."
It says "Sent 10 or more customer engagement campaigns with at least 1000 total emails sent over the last 10 campaigns. Average opt out to click rate less than 1% over the last 10 customer engagement campaigns"
How can we have sent 10 campaigns if we are not eligible to make one?
I see you have replied here @Jim_amazon maybe you can help? Thanks!
Seller_vAO7vMjT4iuJn
When creating brand taylored promotions you can see the promotions later under your active promotions on the Advertising > Promotions > Manager Your Promotions page.
It gives you to option to clone promotions there, but I think it's buggy. If you clone one of these special promotions it doesn't have the special audiences any more. So, this is a bug as you would think you are creating a clone but you really are not. You're just offering a promotion to everyone.
Seems like these promotions must be created on the Brand Taylored Promotions page.
Amazon, please review this and fix the bugs so we don't clone promotions that aren't truly cloned.
Seller_LfPeSDCCcoemb
How do we get access to cart abandonment and potential new customers?
Seller_LfPeSDCCcoemb
How do we get access to cart abandonment and potential new customers?
Seller_lTO0jI0nCmdtM
Do audiences get emailed when we activate a Brand Tailored Promotion?
Seller_lTO0jI0nCmdtM
Do audiences get emailed when we activate a Brand Tailored Promotion?
Seller_Ggt6s7zXEwLbA
Cool "For all tailored promotion, the promotion will apply to the entire brand catalog for redemption on any one product per customer. We will soon launch the ability to select specific ASINs eligible for a tailored promotion."
What would be better is a promotion per product CATEGORY.
I can only speak for myself, but an entire catalog promotion is unrealistic due to wildly varying profit margins between product types. A per ASIN promotion is unrealistic to develop for a 10,000+ item catalog. But for someone who purchased X it would be awesome to offer them a deal for another similar product.
Seller_Ggt6s7zXEwLbA
Cool "For all tailored promotion, the promotion will apply to the entire brand catalog for redemption on any one product per customer. We will soon launch the ability to select specific ASINs eligible for a tailored promotion."
What would be better is a promotion per product CATEGORY.
I can only speak for myself, but an entire catalog promotion is unrealistic due to wildly varying profit margins between product types. A per ASIN promotion is unrealistic to develop for a 10,000+ item catalog. But for someone who purchased X it would be awesome to offer them a deal for another similar product.
Seller_oNwQIArLmzljP
We ran a tailored promotion and would like to see what the customers purchased, qty, etc. Is there a report that we can run that shows this information?
Seller_oNwQIArLmzljP
We ran a tailored promotion and would like to see what the customers purchased, qty, etc. Is there a report that we can run that shows this information?
Seller_xyC8ednpZRBi3
Hello, we are not sure why we get this message, "You are not yet eligible for this audience. Check eligibility requirements."
It says "Sent 10 or more customer engagement campaigns with at least 1000 total emails sent over the last 10 campaigns. Average opt out to click rate less than 1% over the last 10 customer engagement campaigns"
How can we have sent 10 campaigns if we are not eligible to make one?
I see you have replied here @Jim_amazon maybe you can help? Thanks!
Seller_xyC8ednpZRBi3
Hello, we are not sure why we get this message, "You are not yet eligible for this audience. Check eligibility requirements."
It says "Sent 10 or more customer engagement campaigns with at least 1000 total emails sent over the last 10 campaigns. Average opt out to click rate less than 1% over the last 10 customer engagement campaigns"
How can we have sent 10 campaigns if we are not eligible to make one?
I see you have replied here @Jim_amazon maybe you can help? Thanks!
Seller_vAO7vMjT4iuJn
When creating brand taylored promotions you can see the promotions later under your active promotions on the Advertising > Promotions > Manager Your Promotions page.
It gives you to option to clone promotions there, but I think it's buggy. If you clone one of these special promotions it doesn't have the special audiences any more. So, this is a bug as you would think you are creating a clone but you really are not. You're just offering a promotion to everyone.
Seems like these promotions must be created on the Brand Taylored Promotions page.
Amazon, please review this and fix the bugs so we don't clone promotions that aren't truly cloned.
Seller_vAO7vMjT4iuJn
When creating brand taylored promotions you can see the promotions later under your active promotions on the Advertising > Promotions > Manager Your Promotions page.
It gives you to option to clone promotions there, but I think it's buggy. If you clone one of these special promotions it doesn't have the special audiences any more. So, this is a bug as you would think you are creating a clone but you really are not. You're just offering a promotion to everyone.
Seems like these promotions must be created on the Brand Taylored Promotions page.
Amazon, please review this and fix the bugs so we don't clone promotions that aren't truly cloned.
