Hello New Seller Community!!!

We have extended this event to Friday!! Since we haven’t had any questions yet; Here are the top 3 frequently asked questions and answers that we see in the Manage Your Brand category.

Frequently asked question #1

Could you tell me what I need and what I should submit during the Brand Registry enrollment process?

Answer: Sellers should visit the Amazon Brand Registry page to look through the eligibility requirements and FAQ.

• There’s a lot of important information on these pages so make sure to read through all of it. Please also look through the Enrollment guidelines for accepted trademark offices.
• I also highly recommend going through the Brand Registry Application Guide while you submit your application. This guide will help sellers understand the requirements when going through the application so sellers do not have to redo applications due to errors.

Frequently asked question #2

What counts as permanently affixed on the product or packaging?

Answer: Permanently affixed brand names are typically added during production and can be printed, sewn, laser-etched, or engraved onto items. Stickers, labels, hung tags, or stamps are not considered permanently affixed since they can be easily added or removed after production.

• Certain products such as furniture, jewelry, soft toys, wigs, and handmade items, might not have permanently affixed brand names. In these cases, the product’s packaging must have a brand name that is permanently affixed. Other products, like phone cases or clothing, can have branding included as part of the products themselves.
• Do not upload images of your brand's logo, trademark certificate, or anything else that does not showcase your product or its packaging in this section, as doing so may result in rejection of your application.
• Please visit the Brand Registry requirements for permanently affixed brand name - Explained post for more information and common pitfalls to avoid.

Frequently asked question #3

“My application was declined due to abuse. I don’t have any abusive history on my account and want to proceed with my application. What do I do and how can I resolve this”?

Answer: If your Brand Registry enrollment application has been denied, check if the rejection is for one of the reasons below.

• Your account has been involved in abusive conduct on our website. (some examples: brands removed in the past due to abuse, selling account with low account health rating, received multiple warnings for performance notifications or unresolved warnings, etc.)
• You’re related to an account that was used for abusive conduct. Go to User permission errors and Adding selling accounts errors for more information.
• You’re associated with one or more selling accounts as a primary owner, and all of them have failed seller verification.
• For US trademarks only: We have identified that your trademark application or the attorney/law firm that filed the trademark application cited in your Brand Registry application has been previously disciplined or reported by the United States Patent and Trademark Office (USPTO) for violating USPTO’s rules and regulations.

How can sellers resolve this?

• If you believe there’s been an error in the Brand Registry enrollment decision, submit an appeal. To do this, go to Manage → Brand Application, and click Appeal next to the brand application that’s marked Ineligible.
• The submission and approval of your appeal is necessary in order to advance your Brand Registry enrollment application. Once you’ve submitted the appeal with all required information, you’ll receive the an initial response within three to five days.
• Please check the Brand Registry rejections due to abusive conduct page for more information.

There are plenty more questions that are asked daily and we have a great relationship with the Brand Registry Enrollment team so if you have any questions at all, just ask, we are here to help!!

If you have enrolled in Brand Registry already, we would also appreciate hearing from you and your opinions on the process as well as resources available to you.

Best,

Dougal