Hello Sellers,

I am sharing some strategies with actionable steps you can take to assist with discoverability and increasing your sales as we inch closer to Black Friday/Cyber Monday and the additional days of deals on Amazon.

1. Grow brand awareness
2. Improve your brand’s consideration
3. Increase conversion rate
4. Build brand loyalty
5. Protect your brand

How? Here is just 1 thing you can do from each of the above strategies:

To help with brand awareness, consider Premium A+ Content.

• Using Premium A+ Content may result in higher conversion rates, by up to 20%, compared to using Basic A+ Content.
• Eligibility criteria

To improve the consideration of your brand, Create a Brand Store.

• Brand Stores with three or more pages have 83% higher shopper dwell time and 32% higher attributed sales per visitor
• On average, Stores updated within the past 90 days have 21% more repeat visitors and 35% higher attributed sales per visitor

You can utilize Sponsored Products to increase your conversion rate.

• ASINs saw an average weekly +40% lift in units ordered and an average weekly +54% lift in glance views within the first year after launching a Sponsored Products campaign.

Look into Subscribe & Save for relevant products to work towards Building brand loyalty.

• On average, Subscribe & Save products at 10%- 15% discount can drive up to a 1.8X increase in conversion, driving repeat purchases while promoting brand loyalty and growth.

One option while seeking to increase protection of your brand is the Transparency program.

• Proactively protect against product variation and authenticity issues, enhance the customer experience, and identify supply chain defects.
• Also, you can join us this Thursday 11/21/24 to Get answers about Transparency at an Ask Amazon event

Adding an Honorable mention here as there is typically not a lot of questions or posts here in the forums on Product Lifecycle Support.

• The mission of Product Lifecycle Support (PLS) is to offer relevant post-purchase product support l to empower your customers to make the most of their products, reduce return volume, and increase brand loyalty.

You can dig deeper into each of the programs above and MUCH more in The 2024 Ultimate Brand Guide!!

We would love to hear from you and how you attract attention to your brand during the holiday season or your experience with any of these programs.

Happy Selling,

Dougal