When did Prime 2 day shipping begin promising to arrive in 7 days?


When trying to figure out actual Prime shipping item arrival times these days you have to look at each listing and see what the guarantee is. Depending on the time of day and actual stock available items will either have “Want it by date? Order with in XX amount of time and choose two-day shipping.” Listings that says that guarantee will actually arrive in by that date. If there is no guarantee sentence and it just says “Free Two-Day Shipping” or “Prime 4-5 Days” then the item will not actually arrive in two days. Free two day shipping items mean the item is out of stock and will ship via a 2 day shipping option once Amazon gets it in stock and is available to ship it. Prime 4-5 days is when an item is in stock however takes an extended time to fulfill (Small & Light program items usually have this banner which is why you are seeing it more commonly as the program becomes more popular).

Amazon is trying to offer more items under the prime badge while still saving money on parcel shipping and not actually shipping everything for delivery within 2 days of your order.


Over 100 million items that arrive two business days after they ship

Many of you here are missing the “after they ship” part. It is not and never has been a 2 day delivery guaranty, although most items do arrive within 2 days, 1 day or same day.

So Redwing is correct.

This is a common misconception that I have seen since prime was introduced all those years ago.


Amazon can’t afford to hire more packing slaves at low wages to get your package mailed out same day. Just give them all your money and be quiet :slight_smile:


Bold added. @Bad_Brittnie funny statement, yet with the loss of first class, I am missing the burn. The incentive was to get it out early, since we could use first class. Now I may as well batch up the Wed-Sat packages and send them Saturday, what’s the rush?

To the OP, the key to AZ FBA Prime 2day is distributed warehousing. Something we don’t have, so we do SFP and set our ship distance and days of the week we offer “Prime” shipping. It is not 2 day delivery (though we often make it) and never has been.

When we order on Friday afternoon, items that are Amazon Prime they arrive Sunday. We are in a region that offers that. Typically small items. If I order larger items like mailing boxes, they come in 4-5 days. They are in a warehouse not in our region and the bundle is to large and heavy to send. I know the delivery day when I place the orders it is always on the catalog page.


No. I’m not missing anything.

Redwing said the guarantee was that Amazon ships within 2 days. That is completely different from what you are saying.

The only Prime delivery “guarantee” is what it says on each specific catalog page (and during checkout). That’s it. For most items, it will show guaranteed delivery within 2 business days of today. Not all. But most.


I will ship it UPS Blue

oO( I won’t ship it till 3 days from now)


I just opened 10 more Prime listings at random. Many showed guaranteed delivery by Monday using standard 2-day prime. The latest was Wednesday. (I am doing this Saturday afternoon. Delivery by Monday is impressive.)


I just got a shipping notification for two orders I placed. I ordered them via Prime on Monday. The items were in stock. They didn’t ship until 5 days later. Ordered Monday - won’t arrive until the next Monday. How is that “Prime”? Any MF seller would most certainly have gotten the item to me several days sooner even if from the opposite coast.

I see no excuse for this. I paid a membership fee for faster shipping, not slower shipping. Whether you talk about shipping or delivery, 7 days later for Prime is nonsense.

As an SFP seller, I would have been required to ship same day if ordered before cut-off or ship next day if after cut-off. They shipped 5 days later with an in-stock item. This isn’t right.


Actually, it is what I am saying. Amazon promises 2-day shipping for Prime orders. I don’t know how it can be any more plain. Often they ship it faster, but they commit to ship it within two days.

Yes, they give a delivery date on the shipping page, but that is not the same thing as the 2-day Prime shipping promise. That is why the delivery date is often 3-5 days from when you order, not 2 days.


Not the same.

You are saying:
Amazon guarantees that they ship within 2 days of the order.

emanon is saying:
Amazon guarantees delivery within 2 days after they ship.

Not the same at all. Not even close.

I don’t know why it is difficult to accept that there is no general “Prime guarantee”. There is only what is shown on the catalog page and during checkout. That is the only guarantee.


There is no “2-day Prime shipping promise.” There is only what is shown on the catalog page and during checkout. There are ads that say “2-day shipping on one hundred million items”. But you have to look at the item page to see if that particular item is one of the hundred million.

I can’t believe we are going back over this again.


Again. This is the closest thing I have found to a “2-day prime shipping promise”. It clearly says the item will arrive within 2 business days after shipping. Not that it will ship within 2 days of the order being placed.


I agree with you… All my recent orders are being shipped by UPS, all of them have departed the FBA facilities and the delivery dates haven’t been adjusted to reflect 2 days shipping after processing.

Seems amazon is basically adding a week to many items which are expected to be sent via UPS and getting the perk of saying, well we said it will be there on this date. So, Prime **** SHIPPING *** is borked.


amazon now has a beta SFP program for handmade sellers. We can ship the next day and the package must arrive within 3-4 days.

The days of a prime badge meaning arrives in two days are over. As someone else said, buyers need to read the date on each individual listing.


Fabulous Question!!! 2 of my best selling products (small and light FBA program) have not been a 2 day guarantee and my sales are proving it!!! Down 54% from last month alone. Why does it take 7 days to pick, pack and ship a 3.2 oz item?I am a Prime customer myself and my tab this year was $119… If there are increasing products that will not be offered the coveted 2 day guarantee that Amazon promises all FBA sellers should be aware! Eventually your products may be affected! I may NOT be a prime customer for long and I would be willing to bet I am not alone!
If I FBM this product, I can fulfill it in less than 10 minutes and be at my post office within 30 min. in the slow lane! How much is my Prime Membership worth really? Seems like less than last year… A customer actually cancelled an order and brought it to my attention. Embarassing. Looks like FBA won’t be helping me out the week before Christmas… I REALLY hope I’m alone here, but does anyone have answers?


My roommate has Prime so why would I get it. …There are many of the smaller items that are in Vegas and in a local Warehouse near LAX… small cables other Teckie - Oddities …Since we live very close to LAX sometimes this stuff comes really quick… it really depends on where it’s Warehoused… some of the stuff will come fairly quick if it’s in San Bernardino, which by the way is kind of the crack and meth capital of the Southern California area… lots of foreclosures and lots of places to cook…

This really only applies to these small little items they have locally the rest of the stuff could take forever…

And I don’t know - I just don’t get this instant gratification s*** of needing your stuff immediately…

Fortunately, my book buyers, seem to be happy with my Media Mail well-packed… books but then they are more sane than - the rest of the buying public… or maybe not since I sell a lot of strange titles…


What you are missing here is that when you view the offers on the Catalog page, you are viewing them from your physical location. The commitment dates are relative to where you are, and where the closest FC is that has the product in stock.

So, while you may be seeing a 5-day delivery option, I might be offered Next Day or Same Day Delivery for the same product.



I just don’t get this instant gratification s*** of needing your stuff immediately…

More and more, as a customer, I don’t like Prime for getting stuff fast, but for the no-questions-asked returns. I can’t trust what so many sellers say about their product, so it’s nice to know there’s no risk if the item turns out to be mis-described or not as promised.


I agree, when we were first sold on Amazon Prime, everything got here in 3 days, now we are waiting longer on a lot of items. Honestly I have been going to Walmart and Ebay again which I was ONLY using Amazon before. But now I can get a lot of things faster elsewhere. PLUS they are adding a few bucks to their prices to offset costs I have noticed.


Why do people keep saying Guarantee?

They used to extend my prime for one month when I complained, but no more.

There is no Guarantee, there is only a promise. If they do not deliver it to you in the time they promised, you can go screw yourself - that’s the Guarantee. It’s backed by Amazons word - and we all know what that means.