Hear ye, hear ye!

The most wonderful time of the year is almost upon us, and Amazon is kicking it off in a big way with Prime Big Deal Days on October 8th and 9th!

This is your chance to get the holiday cheer started early, and emerge as the belle of the holiday shopping ball. This event is Amazon's big kickoff to the entire holiday shopping season, drawing in droves of Prime members on the hunt for unbeatable deals. As your customers look to get a head start on their gift-giving, Prime Big Deal Days is the perfect opportunity to capture their attention and boost your sales.

So how can you make the most out of this selling spectacular? Let's unwrap a few tips:

Deck Your Deals With Prime Exclusive Discounts:

Prime members are on the hunt for the best prices, so give them an early holiday gift with Prime Exclusive Discounts. When customers see that sweet, sweet discount displayed prominently, your products are the star of the show. Unsure how to create a Prime Exclusive Discount? Cozy up by the fire and watch this video!

Captivate with Coupons:

Who doesn't love a good coupon? Create some buzz with Amazon Coupons and watch the savings-hungry shoppers flock to your listings, so they can be the talk of the town!

Optimize and organize:

Make sure your product pages are dressed to the nines with enticing copy, dazzling images, and jolly keywords. That way, when the Prime Big Deal Days shoppers come a-calling, your products will be the first ones they see.

The clock is ticking, so get ready to bring home the holiday bacon, and read through more important details on Prime Exclusive Discount submissions on our recent News post.

Do you have any amazing holiday tips we missed in this post? Give the gift of your best advice to fellow sellers in the comments below!

Warmest regards,

Danny

Note: this article was updated on February 26, 2025, with adjusted event details

You can participate in this promotional event by offering deals and Prime-exclusive discounts. These time-bound promotional offers can increase product discoverability and sales.

Deals

Deals for this event may be submitted through March 17, 2025.

To submit your deals, follow these steps:

1. Go to Advertising, and select Deals.
2. Click Create a new deal.
3. Choose an eligible ASIN, and click Select.
4. Select Big Spring Sale, and click Continue to next step.
5. Configure your deal details, and click Submit deal.

For more information about eligibility and how to get the most out of your deals, go to Amazon deals.

For a step-by-step video demonstration, go to How to create a deal in the Amazon store (English, Vietnamese, and Thai only).

Prime-exclusive discounts

Prime-exclusive discounts for this event may be submitted through March 31, 2025.

To submit your Prime-exclusive discounts, follow these steps:

1. Go to Advertising, and select Price Discounts.
2. Click Create a price discount.
3. Complete the form. From the Events drop-down menu, select Big Spring Sale. To create a discount that is exclusive to Prime customers, select Prime customers as the Audience type.
4. Click Step 2: Add products, and complete the workflow.

For more information about discounts, go to Price discounts.