Submit your deals and Prime-exclusive discounts for the Big Spring Sale
Note: this article was updated on February 26, 2025, with adjusted event details
You can participate in this promotional event by offering deals and Prime-exclusive discounts. These time-bound promotional offers can increase product discoverability and sales.
Deals
Deals for this event may be submitted through March 17, 2025.
To submit your deals, follow these steps:
- Go to Advertising, and select Deals.
- Click Create a new deal.
- Choose an eligible ASIN, and click Select.
- Select Big Spring Sale, and click Continue to next step.
- Configure your deal details, and click Submit deal.
For more information about eligibility and how to get the most out of your deals, go to Amazon deals.
For a step-by-step video demonstration, go to How to create a deal in the Amazon store (English, Vietnamese, and Thai only).
Prime-exclusive discounts
Prime-exclusive discounts for this event may be submitted through March 31, 2025.
To submit your Prime-exclusive discounts, follow these steps:
- Go to Advertising, and select Price Discounts.
- Click Create a price discount.
- Complete the form. From the Events drop-down menu, select Big Spring Sale. To create a discount that is exclusive to Prime customers, select Prime customers as the Audience type.
- Click Step 2: Add products, and complete the workflow.
For more information about discounts, go to Price discounts.
14 replies
Seller_AcXITbnsD6iao
Can I run both deals and price discounts simultaneously for the Spring Sale?
Seller_K51WEhgY2VQH4
Where I can find info about what products are eligible for deals and discounts?
Also, what is the minimum discount?
Seller_c8tVJXt1Bthzd
Hi! I'm setting the deal up now, does the deal run through the whole week or just one random day within that week? Thanks!
Seller_GOWtK86RCnVGS
Hi!
When I logged into my Seller Central account, I noticed that I do not have any available Lightning Deals in the U.S. market.
My account has a strong performance history, with good ratings, stable sales, and well-rated products. Given this, I would like to understand why I am not eligible for Lightning Deals in the U.S. at this time. Could you please check if there is a specific reason for this restriction? Additionally, is there any way to gain access or request a review of my eligibility for participating in the sale?
Seller_iwSFnReGsFP21
If I want to join the Price Discounts event, is the $50 event fee charged per item?
Seller_oj9zuUMgU5p3Q
Hi? can Big Spring Sale March 25 to 31, run if no price reference?
