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Get the Holiday Party started early! Prime Big Deal Days are here!
Hear ye, hear ye!
The most wonderful time of the year is almost upon us, and Amazon is kicking it off in a big way with Prime Big Deal Days on October 8th and 9th!
This is your chance to get the holiday cheer started early, and emerge as the belle of the holiday shopping ball. This event is Amazon's big kickoff to the entire holiday shopping season, drawing in droves of Prime members on the hunt for unbeatable deals. As your customers look to get a head start on their gift-giving, Prime Big Deal Days is the perfect opportunity to capture their attention and boost your sales.
So how can you make the most out of this selling spectacular? Let's unwrap a few tips:
Deck Your Deals With Prime Exclusive Discounts:
Prime members are on the hunt for the best prices, so give them an early holiday gift with Prime Exclusive Discounts. When customers see that sweet, sweet discount displayed prominently, your products are the star of the show. Unsure how to create a Prime Exclusive Discount? Cozy up by the fire and watch this video!
Captivate with Coupons:
Who doesn't love a good coupon? Create some buzz with Amazon Coupons and watch the savings-hungry shoppers flock to your listings, so they can be the talk of the town!
Optimize and organize:
Make sure your product pages are dressed to the nines with enticing copy, dazzling images, and jolly keywords. That way, when the Prime Big Deal Days shoppers come a-calling, your products will be the first ones they see.
The clock is ticking, so get ready to bring home the holiday bacon, and read through more important details on Prime Exclusive Discount submissions on our recent News post.
Do you have any amazing holiday tips we missed in this post? Give the gift of your best advice to fellow sellers in the comments below!
Warmest regards,
Danny
23 replies
Roberto_Amazon
@Danny_Amazon Is that time of the year again? Time does fly.
Excited to see other sellers sharing their tips to finish the year strong. I have a couple of tips of my own that can help during this holiday season:
- Inventory Management: During this holiday season, it is specially critical to make sure you have enough stock to meet the increased demand, but avoid overstocking. Make sure to review the guides below for best practices and tips for inventory management:
Inventory management techniques and best practices
- Advertising strategy: Adjusting your advertising strategy for this holiday season can be a good tactic to increase traffic with your campaigns. Please see our guide to build a strong strategy for this holiday season:
Guide to building a strong holiday marketing strategy
Best wishes.
Roberto
Seller_fye7WFEPH1H00
Hi, Danny.
On October 2, most of the products in the store lost their shopping carts. Our current ODR is 0.77%, but it has not exceeded the 1% stipulated by Amazon. We have opened case id 16331845911 for this issue, but the team has not given a valid solution! Please help us check and see if we can get a featured offer and recover all buy box. We have been preparing for the event in October for a long time, but not being able to participate now has a huge impact on us.
Seller_LlUiLE7aY45QL
It’s hard to make money when Amazon holds and doesn’t ship inventory when they are suppose to. Case after case has been opened for my issue and no solution yet. But thanks for the laugh.
Cooper_Amazon
This is going to be a great event for buyers trying to get their holiday shopping done early. Can't wait to see what deals await our customers this upcoming Tuesday and Wednesday! May the sales be with all of our sellers! 🙌
Cheers, Cooper_Amazon 🎉
Seller_oEw5wUNHgJxxP
@Danny_Amazon@Roberto_Amazon @Cooper_Amazon
First, I appreciate the post and the tips Danny gave. However, I am going to provide some constructive information that I don't think you all, or Amazon is aware of.
This feels like a bit of a love fest, and I do like the "Team" coming together here, something we do in our studio office everyday. Even so, here are some facts from a 12 year Amazon seller, and 35 year business owner, and employer.
Prime Day/Days has unintended consequences for us small to midsize sellers and businesses. Sales drop off before the event when it is announced. They they pick up a bit until a week or so before the Prime Day/Days happen.
We have seen it since Prime Day was invented, each and every year, now we see it a few times a year since Amazon has expanded the event.
Everyone thinks, they are going to get a deal. While our margins are good on our manufactured right here in America products, we typically do not put them on sale. Many reasons for that including, most times the customer does not see the sale until checkout. But that is another story and belongs in another thread.
So while they wait for the deal, sales for us small and midsize sellers tank.
We can live through it and have on each Prime Day however, we have multichannel relationships, including our own websites. We also have a regional customer base that does not relate to what Amazon does day to day.
Our team members are always paid on time and in a fair manner. In part that comes from Amazon sales. This anomaly causes a decrease in overall funds available to make those payments.
They feed, provide shelter and buy the everyday items needed by a family. So do the owners, that happen, as it should be, are the last to get paid.
Consider this, consider sharing this with your internal teams and "concerned groups" a pebble dropped in the eCommerce ocean can make a large wave as it spreads out.
Seller_roNdLQpqbVoOH
I find it a bit embarrassing when mods have to respond to other mods' posts so that it looks "busy."
As to Prime Day, I was just reading a few comments from friends of mine on Facebook (I didn't participate in the discussion because I don't shop on Amazon) and pretty much to a person, they said they hold off buying anything in the days leading up to The Big Day.
What they do (so they say) is put everything they're interested in in their cart, then check the prices on Prime Day to see if anything is on sale.
I hope they know that putting it in their cart doesn't guarantee it will be there several days later.
Seller_9tfJnDSwqMHH8
I paid to participate in the vine program, but Amazon logistics did not deliver to the vine buyer or lost the goods, the buyer left a bad review in anger, really aggrieved, completely the fault of Amazon logistics, we should not have to bear such a loss, request to delete the review. Case ID: 16059585241
Seller_GG74u1SdeK6EC
Optimize and organize:
Make sure your product pages are dressed to the nines with enticing copy, dazzling images, and jolly keywords. That way, when the Prime Big Deal Days shoppers come a-calling, your products will be the first ones they see.
How can I do that when my best sellers have locked pages even though I'm the brand owner?
How can I "dress product pages to the nines" when my products have been incorrectly flagged as "children's jewelry" and the pages have been removed from Amazon? Products that I've been selling for YEARS without incident, mind you.
Seller_RW2hhNpmNDVQL
Make sure your product pages are dressed to the nines with enticing copy, dazzling images, and jolly keywords. That way, when the Prime Big Deal Days shoppers come a-calling, your products will be the first ones they see.
Please don't make us watch 40 minute videos that have 2-3 minutes worth of actual useful information, if any at all. Much of the content in such Seller University Videos are repeated points we have to wade through.
Update the help pages and make suggestions and updates clear and readable - not videos.
Seller_pixSY1g97J4aL
I am sure the Amazon team are very excited. What is not there to like about Prime Day if you are Amazon?
You can put the prices of advertising up to make even more money from the sellers that create your income source and earn more from seller commissions, referral fees, promotional rebates, coupon fees and FBA shipment fees.
It doesn't matter if the sellers don't make any money. Amazon is raking it in and you can always get more Chinese counterfeiters and knock off merchants onto the site selling questionable products using outlandish marketing claims and dodgy reviews.
Why not outsource more seller support services to third world countries? It is not as if we expect them to ever resolve a seller issue. Sellers are not supposed to be able to eek out a living. Their sole purpose in life is to ensure that Amazon continues to feed its investors so they can continue to contribute to political funds whilst avoiding paying any tax.
Bravo! What a wonderful time of the year it is!!1
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