Seeking Advice on Rebranding for Compliance with Amazon Policies
Hi everyone,
I have a question regarding a product category and potential rebranding to ensure compliance with Amazon’s policies. I currently sell a product designed to support gentle breathing habits, and it was recently flagged as restricted due to the way it was initially branded.
I’m considering updating the product name and description to better align with Amazon’s guidelines. For example, I’m thinking of using more general terms and avoiding any direct references to sensitive topics, even though similar products are still listed on Amazon.
Has anyone had experience with successfully rebranding a product like this? Are there any best practices or recommendations for updating the listing and packaging to make sure it aligns with Amazon’s compliance standards?
Any insights or advice would be greatly appreciated!
0 replies
Seller_iobipI6xASRkh
I haven't seen any issues previously regarding registered brand names (USPTO registered) and product names being flagged, just the content in the listing. For ex working with supplements the name can be "Healthy Heart" trademarked, and even though claiming it helps with heart health is prohibited, the name of the product is permitted.
Also, sellers are the ones that have to withhold FTC law and have the tightest squeeze for compliance so unfortunately you have to ignore all the other listings that say and do things against policy and are permitted.
That being said, anything that states anything not proven with US-certified documentation is considered fraud. Keep that in mind on the listings. You can state the materials, how to use it, what is in the package, but any benefits without FDA certification is not allowed. Also, you cannot state any illness or disease it needs to be positive and happy sounding. If this is on the packaging, it would need to be removed.
Also, check if the item is permitted at all. If you sell mouth tape, for example, that is banned on Amazon.
Jim_Amazon
Hi there @Seller_r3HBCRIGaPfRy
The points and advice given above by @Seller_iobipI6xASRkh are spot on!
One page I did want to share with you is our Prohibited product claims help page as I do see this as a sticking point a lot of time. There's great information as well as more resources that dive into our restrictions at a deeper level.
-Jim
Seeking Advice on Rebranding for Compliance with Amazon Policies
Hi everyone,
I have a question regarding a product category and potential rebranding to ensure compliance with Amazon’s policies. I currently sell a product designed to support gentle breathing habits, and it was recently flagged as restricted due to the way it was initially branded.
I’m considering updating the product name and description to better align with Amazon’s guidelines. For example, I’m thinking of using more general terms and avoiding any direct references to sensitive topics, even though similar products are still listed on Amazon.
Has anyone had experience with successfully rebranding a product like this? Are there any best practices or recommendations for updating the listing and packaging to make sure it aligns with Amazon’s compliance standards?
Any insights or advice would be greatly appreciated!
Seeking Advice on Rebranding for Compliance with Amazon Policies
Hi everyone,
I have a question regarding a product category and potential rebranding to ensure compliance with Amazon’s policies. I currently sell a product designed to support gentle breathing habits, and it was recently flagged as restricted due to the way it was initially branded.
I’m considering updating the product name and description to better align with Amazon’s guidelines. For example, I’m thinking of using more general terms and avoiding any direct references to sensitive topics, even though similar products are still listed on Amazon.
Has anyone had experience with successfully rebranding a product like this? Are there any best practices or recommendations for updating the listing and packaging to make sure it aligns with Amazon’s compliance standards?
Any insights or advice would be greatly appreciated!
0 replies
0 replies
Seller_iobipI6xASRkh
I haven't seen any issues previously regarding registered brand names (USPTO registered) and product names being flagged, just the content in the listing. For ex working with supplements the name can be "Healthy Heart" trademarked, and even though claiming it helps with heart health is prohibited, the name of the product is permitted.
Also, sellers are the ones that have to withhold FTC law and have the tightest squeeze for compliance so unfortunately you have to ignore all the other listings that say and do things against policy and are permitted.
That being said, anything that states anything not proven with US-certified documentation is considered fraud. Keep that in mind on the listings. You can state the materials, how to use it, what is in the package, but any benefits without FDA certification is not allowed. Also, you cannot state any illness or disease it needs to be positive and happy sounding. If this is on the packaging, it would need to be removed.
Also, check if the item is permitted at all. If you sell mouth tape, for example, that is banned on Amazon.
Jim_Amazon
Hi there @Seller_r3HBCRIGaPfRy
The points and advice given above by @Seller_iobipI6xASRkh are spot on!
One page I did want to share with you is our Prohibited product claims help page as I do see this as a sticking point a lot of time. There's great information as well as more resources that dive into our restrictions at a deeper level.
-Jim
Seller_iobipI6xASRkh
I haven't seen any issues previously regarding registered brand names (USPTO registered) and product names being flagged, just the content in the listing. For ex working with supplements the name can be "Healthy Heart" trademarked, and even though claiming it helps with heart health is prohibited, the name of the product is permitted.
Also, sellers are the ones that have to withhold FTC law and have the tightest squeeze for compliance so unfortunately you have to ignore all the other listings that say and do things against policy and are permitted.
That being said, anything that states anything not proven with US-certified documentation is considered fraud. Keep that in mind on the listings. You can state the materials, how to use it, what is in the package, but any benefits without FDA certification is not allowed. Also, you cannot state any illness or disease it needs to be positive and happy sounding. If this is on the packaging, it would need to be removed.
Also, check if the item is permitted at all. If you sell mouth tape, for example, that is banned on Amazon.
Seller_iobipI6xASRkh
I haven't seen any issues previously regarding registered brand names (USPTO registered) and product names being flagged, just the content in the listing. For ex working with supplements the name can be "Healthy Heart" trademarked, and even though claiming it helps with heart health is prohibited, the name of the product is permitted.
Also, sellers are the ones that have to withhold FTC law and have the tightest squeeze for compliance so unfortunately you have to ignore all the other listings that say and do things against policy and are permitted.
That being said, anything that states anything not proven with US-certified documentation is considered fraud. Keep that in mind on the listings. You can state the materials, how to use it, what is in the package, but any benefits without FDA certification is not allowed. Also, you cannot state any illness or disease it needs to be positive and happy sounding. If this is on the packaging, it would need to be removed.
Also, check if the item is permitted at all. If you sell mouth tape, for example, that is banned on Amazon.
Jim_Amazon
Hi there @Seller_r3HBCRIGaPfRy
The points and advice given above by @Seller_iobipI6xASRkh are spot on!
One page I did want to share with you is our Prohibited product claims help page as I do see this as a sticking point a lot of time. There's great information as well as more resources that dive into our restrictions at a deeper level.
-Jim
Jim_Amazon
Hi there @Seller_r3HBCRIGaPfRy
The points and advice given above by @Seller_iobipI6xASRkh are spot on!
One page I did want to share with you is our Prohibited product claims help page as I do see this as a sticking point a lot of time. There's great information as well as more resources that dive into our restrictions at a deeper level.
-Jim
