Brand Name in Title, Mandatory?

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Seller_sZ5Hm4TfoKFV7

Brand Name in Title, Mandatory?

I've just made my first listing since the listing changes were made to Handmade. Something new, for me at least, is my brand name appearing at the beginning of the title. Is this something mandatory or something I can change? I don't know if I want this or not.

If a customer is looking at a page of search results, do they see my brand name + title?

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Seller_gwzuNYC3ogYNo

I think it depends on the category. With many of my listings, I was adding "Handmade by My Store Name" at the END of my listing titles.

With some newly created listings, the ones that start with BLANK FORM, they now say My Store Name - the rest of my title - Handmade, so they system just chopped it up and put the store name first. This revised title only shows in my Manage Your Inventory page, not in the active listings the customer sees.

The customer sees My Title - Handmade, but drops the Store Name completely. This only occurs in some categories, but not all the ones I am listing in. The brand name is invisible, but still existing, I guess.

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