Videos have become a core part of the shopping journey. Shoppers use videos to discover new products, make more informed buying decisions, and connect with creators and communities they trust.

Are you familiar with shoppable videos? They’re videos you can create and add to the image carousel on your product detail pages. Shoppable videos don’t need to be high budget productions or produced specifically for Amazon. Some popular formats include product set-up or review, unboxing, and storytelling, but most importantly customers want videos that are authentic, entertaining, and informative.

Shoppable videos can help you tell your brand story, and can also help move the needle for sales. Research has shown that customers who watch videos are 3.6 times more likely to convert. Shoppable videos can:

Adding video to products benefits both you and shoppers. Shoppable videos provide a way to better educate your customers and to help them feel more closely connected to your brand. This helps foster trust and awareness, and can result in increased sales and conversion.

To get started, visit Seller Central → Catalog → Upload and Manage Videos.

You can also check out this Seller University video on the benefits of adding video to learn more.

Have you tried adding video to your product listings? If so, feel free to share your experiences with this feature.

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A well crafted product description can impact your sales and customer satisfaction. Product descriptions are crucial when selling items online for several reasons.

1. Informing Customers - A detailed product description provides customers with essential info about the product, such as its features, specification, dimensions, materials used and more. This helps customers make informed purchasing decisions.

2. Setting Expectations - A well-written product description helps set clear expectations about what customers can expect from the product. This can prevent misunderstandings and reduce likelihood of returns.

3. Creating Desire - A compelling product description can highlight the benefits and unique selling points of the product, creating desire and convincing customers to make a purchase.

4. Building Trust - Detailed and accurate product descriptions help build trust with potential customers. When customers have all the info they need, they are more likely to trust the seller and fell confident in their purchase

Resources

Add descriptive details about your products

Best practices for product detail pages

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Are you a brand owner and have your ASIN's in Brand Registry? Did you know that you can add A+ content to your ASIN's, making them look more professional to your customers?

Crafting compelling and well-designed A+ Content for your product detail page is a crucial aspect of attracting and engaging potential customers. Consistent and engaging product descriptions high quality images and clear calls-to-action can significantly impact the success of your online sales. By focusing on creating content that is informative, visually appealing and easy to understand, you can enhance the overall user experience and increase your chances of converting visitors and customers.

A+ Content is a great tool that allows brands to showcase their unique story and product features directly on the product detail page. When used correctly A+ Content may help your products stand out and build brand credibility and provide valuable information to potential buyers, encouraging them to make a purchase.

A+ Content Tips of The Trade:

1. We recommend applying A+ Content to all of your ASINs, as a way to create a personal connection to your brand for customers.

2. Consider creating a Brand Story, which you apply to all our eligible ASINs. For quick and easy Brand Story choose a module consisting of a hero image and text. Make sure to populate “Image keywords” field.

3. If you are planning on building Enhanced Product Description, set up a common template that you would use for your selection. You can then adjust text and images for each of the product or product group. This will help build a cohesive brand image.

4. Remember, when A+ content is applied to your detail pages, your product description will move from under the product title to lower down on the detail page so make sure that you have bullet content on each and every listing!

5. Pro Tip: Adding A+ content to your listings, combined with Sponsored Products can help you increase impressions by 93x.

Additional resources:

* How to add A+ content to your listing (Video)

* A+ content FAQ & troubleshooting

* Best practices for creating A+ content (Video)

* A+ content guidelines