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Are you a brand owner and have your ASIN's in Brand Registry? Did you know that you can add A+ content to your ASIN's, making them look more professional to your customers?

Crafting compelling and well-designed A+ Content for your product detail page is a crucial aspect of attracting and engaging potential customers. Consistent and engaging product descriptions high quality images and clear calls-to-action can significantly impact the success of your online sales. By focusing on creating content that is informative, visually appealing and easy to understand, you can enhance the overall user experience and increase your chances of converting visitors and customers.

A+ Content is a great tool that allows brands to showcase their unique story and product features directly on the product detail page. When used correctly A+ Content may help your products stand out and build brand credibility and provide valuable information to potential buyers, encouraging them to make a purchase.

A+ Content Tips of The Trade:

1. We recommend applying A+ Content to all of your ASINs, as a way to create a personal connection to your brand for customers.

2. Consider creating a Brand Story, which you apply to all our eligible ASINs. For quick and easy Brand Story choose a module consisting of a hero image and text. Make sure to populate “Image keywords” field.

3. If you are planning on building Enhanced Product Description, set up a common template that you would use for your selection. You can then adjust text and images for each of the product or product group. This will help build a cohesive brand image.

4. Remember, when A+ content is applied to your detail pages, your product description will move from under the product title to lower down on the detail page so make sure that you have bullet content on each and every listing!

5. Pro Tip: Adding A+ content to your listings, combined with Sponsored Products can help you increase impressions by 93x.

Additional resources:

* How to add A+ content to your listing (Video)

* A+ content FAQ & troubleshooting

* Best practices for creating A+ content (Video)

* A+ content guidelines

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Did you know that including product videos on your listing page offers multitudes of advantages for sellers. Take a peak at a few of the examples below:

Increased Engagement: Videos have a higher likelihood of capturing audience attention and encouraging interaction compared to text or image alone.

Increased Conversion: Product videos can increase conversion rates as they provide a more immersive, persuasive way to showcase the product and its value.

Building Trust: Seeing a product in action through videos can help build trust with potential customers, as it shows transparency and authenticity.

Competitive Edge: In today’s digital landscape, having engaging product videos can set your product apart from competitors and attract more customers.

Demonstrating Use Cases: Product videos can demonstrate various use cases and seniors in which the product can be beneficial, helping customers envision themselves using it.

Makers share some of your experiences with using product videos in your listing.

Resources:

Tips for creating a product video

Benefits of adding a product video to a listing

Product video FAQs

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Did you know?

As we continue to highlight FBA removal processes and options here in the Manage Inventory category, today we're discussing Amazon Outlet.

Amazon customers can shop for overstock deals, and clearance products on Amazon Outlet, which offers a wide selection of items in categories like electronics, toys, beauty, and kitchen.

To participate in Outlet, you must have a Professional selling plan and an overall customer rating of at least 3.5 stars.

You can review Outlet deal recommendations in the FBA Inventory tool and create deals to be featured on the Outlet page once approved by Amazon. This tool shows which of your eligible products Amazon recommends for Outlet deals, based on factors such as customer demand and inventory age. This option can increase sell-through, improve cash flow, optimize inventory levels, and reduce total storage fees.

For more info, including the steps to create an outlet deal, criteria for ASIN eligibility, best practices, and other pertinent info visit the Amazon Outlet help page, and share your questions and comments below.