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Why i lost the keyword spot so sharply
I have a product is about a rc boat
We launched the product in April 2024, and we launched some ads to promote the product.(like promote the keywords "remote control boat" "rc boat" and others.
After some efforts, it made difference, the natural keyword spot of the product such as "remote control boat" "rc boat" are all in the first page, or in one of the spot in the first 40th. (i didn't count because it change every day base on the sales) But we did search the keyword everyday to see our products' spot. It was all good until some day in Oct, all my natural keywords (or generic keywords) of the product disappeared.
These included the most important 2 keywords" remote control boat" "rc boat". I can't even find it in the first 7 pages. I have tried to asked for some help by seller support, and it said they the listings are fine, nothing wrong with it.
I have worked in the industry like 7 years, and it never happened before. I know that keywords spot changes every day, but it should not so abuptly and sharply. (like today in the first page but next day just disappear) You may say that because you sales are not good so it does not have the good spot under the keyword. But this is not how it works. like today, the product ranked about 35th in Remote- & App-Controlled Boats, in best seller rank. So how come that my products sales ranked 35th in remote control boat, but ranked nothing under the keyword of "remote control boat", or "rc boat".
I knew something went wrong in amazon system. But our products our listings shouldn't not pay the consequence of that, we did nothing wrong. we are all clean, we don't do "fake reviews" we did not do something that violate the principles of amazon. We pay more than ￥3000+ running the ads to get the good spots of the keywords. We make variations in the same identical products just in 2 different colors, not like other sellers.(there are so many sellers make variations inappropriately.)
And i open 2 case to ask seller support, they just replied me with template and they don't admit that the amazon system has a bug need to be fix.
I mean, what is we spend thousands of dollars on advertisment, to get a good keyword spot, and it success, but one day, they good spot just cancelled. Will you accept it. i feel like all the efforts and money we spend on ads are gone!
I am a Chinese seller, please forgive me some mistake of english.
I just want to share the case with you!
2 replies
Seller_CW0P5hgbsiqWX
OP: ". I can't even find it in the first 7 pages."
How about that. A couple of issues going on here.
1. KEYWORDS:
Keywords are not what they used to be 25 years ago. with over 9.7 million sellers on the site, what works in the English language do you think you can use that 50,000 other sellers are not using also?
And... Some sellers actually pay for keywords to be generated for them by a service. The only problem is the service gave the same words to their competitors.
2. TITLES:
The Amazon bower runs on titles much more that keywords. The effective title is 3-5 words, direct to the point. In fact, if you enter more that 5 words, the Browers says to enter less words.
Amazon suggest using a lot of spam words in a title, and there is a reason for that, that you found out. The product cannot be found by the seller, and more importantly, by the buyer.
3. Advertising:
So why would Amazon suggest using a lot of words in the title. Well, that is so Amazon can sell you some advertising to get the product closer to page one. You the seller wants to succeed, and Amazon knows this. Amazon also knows you the seller is focused its attention on sales, not your PROFIT to be made nw. So, sellers jump right in and purchase some advertising.
But as I said, it is every seller's job to stay focused of their PROFIT. All advertising is paid for form a sellers UNEARNED PROFIT. Can you see from the paragraph above how Amazon distracts sellers? While you are concerned with sales, Amazon is sneaking in and taking your profit. Knowing all along, a long-spammed title was the real problem.
将此翻译成简体中文以获得更好的理解。
jiāngcǐ fān yìchéng jiǎntǐzhōngwén yǐ huòdé gènghǎode lǐjiě
Seller_L4mc9uax2MoSW
What is your specific product ASIN that you need help with?
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