On the Amazon Seller Forums, we consistently see sellers day in and day out wondering:

• "Why is my feature offer not available?”
• "Featured offer removed”
• "Lost all featured offer eligibility”
• “My featured offer disappeared”
• “New seller and I have no shopping cart“
• “No featured offer and I have a healthy selling account.”
• “My price is not displaying on the Amazon product page and is displayed only when I click ”See all buying options“ on top right”

That’s why this week in this week's special edition of Listing Lounge we are tackling why a listing may become ineligible from being Featured Offer Eligible and how you can use play-making strategies to improve your chances of being the featured offer. 🏈

Note: In order to be eligible for Featured Offer you are required to have a Professional selling plan.

For newer sellers, it could take time to establish Featured Offer Eligibility (FOE for short) as your the listings are beginning to gain traction. Just like in sports, it takes players time to develop before they reach their peak performance.

And speaking of performance, sellers must meet performance-based requirements to be eligible to compete for Featured Offer placement. Below are a few guiding tips so you can continue making great plays on your selling journey:

1. Price your items competitively - You can visit the Pricing Health dashboard (under the Pricing Opportunities tab) for real-time data about your prices and how they compare to other offers.
2. Offer faster shipping and free shipping - Sellers who offer faster shipping options are more likely to win the Featured Offer. You can look up your available options in Shipping settings.
3. Provide great customer service - While certain metrics such as Order defect rate, Cancellation rate, and Late shipment rate can weigh more heavily when considering Featured Offer status, we consider all the available metrics.
4. Keep stock available - Keep your inventory updated and plan accordingly for things that sell quickly.

To ensure that customers have a great shopping experience and to guard against abuse, we remove eligibility based on account performance and other risk factors. (Note: Listings that do not win the Featured Offer are eligible for placement in the Other sellers on Amazon box. However, Amazon does not guarantee placement in either of these locations.)

Seller can find more coaching about How the Featured Offer works on this help page here. You can also check an ASIN or FNSKU’s eligibility on the help page too. Sellers can also view a video that explores Featured Offer strategies and tools linked here.

If you have questions regarding your selling account’s Featured Offer Eligibility:

1. Begin a new discussion by selecting the Create and Manage Listings category
2. Pick the tags, ‘Detail Page’, ‘Featured Offer’ and ‘Listings’
3. Share your Case ID filed with Selling Partner Support

One of our Community Managers will follow up with you shortly after the discussion has been created.

Thanks for attending this weeks Listing Lounge! If you were a fan of this content, let us know in the replies or use the UPVOTE 👍 / DOWNVOTE 👎 feature. Best of luck as you continue your selling journey. We are cheering you on to success! 🎉