New Return Rate and Star Rating Features on the Voice of the Customer Dashboard
Hello Sellers,
We have launched two new features on the Voice of the Customer dashboard to provide you with more comprehensive insights and help improve customer satisfaction.
- Return Rate: This new metric is based on the total number of units shipped for which customers have initiated returns in the past 12 months. Many sellers have requested this information to understand their overall return rate beyond just product quality defects. By having access to this data, you can make more informed decisions about your products and listings.
- Star Rating: The Star Rating feature now shows the star rating of your ASINs as displayed on the Amazon product detail pages. With this addition, you have all relevant information conveniently available in one place, allowing you to identify areas for improvement more efficiently.
These enhancements to the Voice of the Customer dashboard are part of our efforts to provide you with the necessary tools and insights to deliver exceptional customer experiences. By leveraging these new features, you can proactively monitor customer feedback, identify potential issues, and take appropriate actions to resolve them promptly.
To learn more about the Voice of the Customer page and how to make the most of these new features, you can visit our help page: Voice of the Customer.
Do you have any questions or feedback? Please share them in the comments below.
Best,
Danny
New Return Rate and Star Rating Features on the Voice of the Customer Dashboard
Hello Sellers,
We have launched two new features on the Voice of the Customer dashboard to provide you with more comprehensive insights and help improve customer satisfaction.
- Return Rate: This new metric is based on the total number of units shipped for which customers have initiated returns in the past 12 months. Many sellers have requested this information to understand their overall return rate beyond just product quality defects. By having access to this data, you can make more informed decisions about your products and listings.
- Star Rating: The Star Rating feature now shows the star rating of your ASINs as displayed on the Amazon product detail pages. With this addition, you have all relevant information conveniently available in one place, allowing you to identify areas for improvement more efficiently.
These enhancements to the Voice of the Customer dashboard are part of our efforts to provide you with the necessary tools and insights to deliver exceptional customer experiences. By leveraging these new features, you can proactively monitor customer feedback, identify potential issues, and take appropriate actions to resolve them promptly.
To learn more about the Voice of the Customer page and how to make the most of these new features, you can visit our help page: Voice of the Customer.
Do you have any questions or feedback? Please share them in the comments below.
Best,
Danny
27 replies
Seller_OvL8C4BJWiuS9
The Voice of the Customer metric is pretty much useless. We can't even address them (some just don't have any reason) to "fix the issue" in a way to clear the complaint. Most of the issues are not even things that can be managed by the seller. For example: "Wrong Item was sent"-no, the right item was sent, the buyer just didn't read the description, and we can't fix stupid.
Seller_xlf3vF516IRli
I'm seeing the Star Rating on the VOC, BUT it's not showing ANY reviews for ANY of my ASIN's. Is it only going to show NEW reviews or Reviews in the last 30 days? How is this field populated?
Seller_YvPJcV8cv0Kiu
Danny_Amazon - New Return Rate and Star Rating Features on the Voice of the Customer Dashboard
Are you saying now that with the Star Ratings of Customer, on a individual ASIN a competitor can have a team of people lined up to ruin a sellers account or business by making allegations, without anything but an opinion? Its almost a perfect storm, unless there is a way for a seller to debunk a claim. Sellers are experts on things they sell, or atleast should be. Dropshippers have no clue, but that's not happening on Amazon. (If a Novice customer has the power to make ignorant statements, then (I as a expert); should have the right to show my Expertise on the items that I am selling, and protect my business, the root of the things I am selling). - Also, this beings up another point, if you want the customer to help, then anything from a (3) to (1) star, would mandate the customer to leave a written explanation. I would like to know why (1) to (3) star reviews are allowed without photo proof, or verbage of the issue, leaving stars is just useless without anything to back up the mark. I am all for fixing issues, but if you are gonna let these knuckleheads leave (1) to (3) stars, they need to explain better than, " I just didnt like it "
Non of this applies to items that are sold, as DIY Parts. (Should require some kind of installers certs, or degree, (also photos) - 100% of the complaints are due to novice installers who never follow directions. And then you get the Customers who are making false allegations, lying to get items returned for free, or bait and switching, (saying wrong item sent), they are not required to waste their time, by taking photos of what was sent, However - the sellers have to file a Saft-T claim, and show photo proof of what the customer is returning. These items that are being returned exactly as described, etc- etc- etc, this is a total joke. VOC is useless, these Customers are exceptional at lying, thats the customer experience, sellers have to endure. - - There is absolutely (zero) way to clear the incorrect complaint, which was just a ploy to get free returns. - VOC (should be changed to VOIC) Voice of Incompetent Customer) - we already have the liAr to Z claims.
Amazon you keep launching things to help a customer destroy your ecommerce site. VOS, Voice of the Seller - is the better choice. Having the right to refuse service; should be a sellers right to block difficult customers. Having a portal where sellers can help other sellers out from getting scammed, should be a concern. These forums are becoming a popularity contest, which is hilarious - do Moderators get some kind of bonuses for the best copy and paste. I ask this because, all anyone has to do - is copy and paste their problem in the (search seller forum) and the same problems exist, over and over, and over again - Nothing is being done. - Sellers are not even being protected from buyers who have given incorrect shipping addresses, but the good thing is, according to Amazon... we didnt ding your account, but we refunded the buyer. (So - awesome, thank you - so the buyer had it mailed to a friends house, and they got to keep the part, keep the money, and its a WIN for me?) -
Wonder when Amazon will be sending letters to shareholders acknowledging; that sellers are now listing only items $50 or less, since buyers have proven sellers have, no way to protect themselves. I have a post showing proof that A-to-Z claims are not working, regardless of shipping thru Amazon or not. The title of that is "Use Amazon Shipping, for Seller Protection - liAr-to-Z claims | (NOPE) It's all Fake"
I cannot (as a seller) believe for a second, that any high-volume seller has asked Amazon to Rate them on Return Rates, and Begged for more leverage on the un-affected un-hinged customers, who abuse Amazon's Policies in almost a challenging I dare you, way.
_ Two New Features for VOC.
Star Rating: The Star Rating feature now shows the star rating of your ASINs as displayed on the Amazon product detail pages. With this addition, you have all relevant information conveniently available in one place, allowing you to identify areas for improvement more efficiently. - - YELP Version 2.0
- Return Rate: This new metric is based on the total number of units shipped for which customers have initiated returns in the past 12 months. * (Super) let everyone know what sells the most. (12 months?)
- Many sellers have requested this information to understand their overall return rate beyond just product quality defects. *(Useless, a seller already knows there is an issue; with one easy buyers Message) - I would love to see the 100s of messages asking Amazon to give Ratings on Returns.
- By having access to this data, you can make more informed decisions about your products and listings. *(Informed decisions about the selling of products, without a customers opinion?) LOL
Dear Amazon, customers go where the good items are. (Sellers already know). The failure to keep good sellers is the inability to keep good selling items. Why wont you address your AI Rogue Bots making incorrect violation notices? They are running your ecommerce into the ground. Sellers are spending too much time fixing things that do not need fixing.
Seller_5q6HRL9rMlIR8
Your metric for footwear is ludicrous. 3.8 % for online footwear? You're out of your mind. I've literally sat in a meeting in Seattle where 20% was said as the target because customers are lazy and order 4 sizes knowing they can just return them for free because Amazon doesn't lose money but FBA sellers get screwed over more and more.
Seller_Qbd0RsfZFEZBY
VOC has limited uses as it is driven by customer motivations and perceptions which can be inaccurate and malevolent.
Example, the following item has the measurements in inches, in the TITLE.
The 100% is due to only having 1 return.
Seller_NhNeZ0UaWSHVg
After reviewing the items I have that are "poor" they are more than 80% items that were returned back using a wrong return code for a free return which I turned around and submitted a Safe-T Claim on which I've been reimbursed on each of those claims for at least a restocking fee if not the return shipping. If a Safe-T Claim is funded, it would seem that those items should not be part of the "voice of the customer". My experience for the items listed is that the customer did not read the listing details, ordered an incorrect size, or wanted to use the product for free and return it within 30 days with no tags, etc. Amazon needs to push the "details" further up on the screens so the customers do not miss it. Titles are challenging as most of us can't change them since we were not the original creator of the listing if we are a retail store and not a brand.
Seller_LozVbcNSprfMf
I strongly believe that the Amazon Star Rating (Feedback) must urgently be revised. The main problem that I have seen has been the unwillingness for the buyers to provide 4-5 starts reviews if their orders are as expected or better than expected. However, if there is slight less than expected, the sellers will face free returns as well as 3 or less stars reviews. For example, as a FBM seller, I sold 50 ITEMS in the last 365 days (a year). However, I only received ONE 5 STARS REVIEWS and 49 buyers did not leave any review. Some buyers personally send me messages on how fast shipping, well packaged, better conditions than described etc. But, they did not leave 4 or 5 star reviews. Therefore, I strongly believe and support for an automatic feedback from Amazon after 30 days receiving an item without problems by buyers, Sellers must be AUTOMATICALLY awarded 5 starts reviews by AMAZON for each item sold without any problems (Transactions have gone smoothly).
Seller_D7mNsI9QDpUdP
I have exactly one of any given book that I sell. Therefore if a customer is unhappy the VOC calculation made is that the item itself is 100 percent terrible, since it is one bad review of one item, equalling 100% . How will this date affect sellers like myself where the percentage of an item disliked by a customer will always tag the item as 100% bad?
Seller_2trZfqCWvgiVn
I do not know why obviously the installation size marked so obvious, but also emphasized many times, there are still more than 30% of customers do not measure, just order, and finally the installation does not fit is the seller's fault, time and time again the ban on the sale of the investigation of the complaint, really tired!
Seller_zMIsdYn0t314h
I agree with the other sellers, this doesn't really help us much and the bad reviews that i have gotten so far often have nothing to do with me, like a customer complaining that a sour product they bought was too sour, or that one product had government mind controlling chemicals in them, yes i have gotten those exact type of 1 star reviews, which sometimes amazon will remove but other times they wont for some reason, on top of that there are some sellers out there who will target other sellers just to get them off a listing, so if one decides to have his friends bomb you you're done, we have no protection from these things and no one to speak to about it.
New Return Rate and Star Rating Features on the Voice of the Customer Dashboard
Hello Sellers,
We have launched two new features on the Voice of the Customer dashboard to provide you with more comprehensive insights and help improve customer satisfaction.
- Return Rate: This new metric is based on the total number of units shipped for which customers have initiated returns in the past 12 months. Many sellers have requested this information to understand their overall return rate beyond just product quality defects. By having access to this data, you can make more informed decisions about your products and listings.
- Star Rating: The Star Rating feature now shows the star rating of your ASINs as displayed on the Amazon product detail pages. With this addition, you have all relevant information conveniently available in one place, allowing you to identify areas for improvement more efficiently.
These enhancements to the Voice of the Customer dashboard are part of our efforts to provide you with the necessary tools and insights to deliver exceptional customer experiences. By leveraging these new features, you can proactively monitor customer feedback, identify potential issues, and take appropriate actions to resolve them promptly.
To learn more about the Voice of the Customer page and how to make the most of these new features, you can visit our help page: Voice of the Customer.
Do you have any questions or feedback? Please share them in the comments below.
Best,
Danny
New Return Rate and Star Rating Features on the Voice of the Customer Dashboard
Hello Sellers,
We have launched two new features on the Voice of the Customer dashboard to provide you with more comprehensive insights and help improve customer satisfaction.
- Return Rate: This new metric is based on the total number of units shipped for which customers have initiated returns in the past 12 months. Many sellers have requested this information to understand their overall return rate beyond just product quality defects. By having access to this data, you can make more informed decisions about your products and listings.
- Star Rating: The Star Rating feature now shows the star rating of your ASINs as displayed on the Amazon product detail pages. With this addition, you have all relevant information conveniently available in one place, allowing you to identify areas for improvement more efficiently.
These enhancements to the Voice of the Customer dashboard are part of our efforts to provide you with the necessary tools and insights to deliver exceptional customer experiences. By leveraging these new features, you can proactively monitor customer feedback, identify potential issues, and take appropriate actions to resolve them promptly.
To learn more about the Voice of the Customer page and how to make the most of these new features, you can visit our help page: Voice of the Customer.
Do you have any questions or feedback? Please share them in the comments below.
Best,
Danny
New Return Rate and Star Rating Features on the Voice of the Customer Dashboard
Hello Sellers,
We have launched two new features on the Voice of the Customer dashboard to provide you with more comprehensive insights and help improve customer satisfaction.
- Return Rate: This new metric is based on the total number of units shipped for which customers have initiated returns in the past 12 months. Many sellers have requested this information to understand their overall return rate beyond just product quality defects. By having access to this data, you can make more informed decisions about your products and listings.
- Star Rating: The Star Rating feature now shows the star rating of your ASINs as displayed on the Amazon product detail pages. With this addition, you have all relevant information conveniently available in one place, allowing you to identify areas for improvement more efficiently.
These enhancements to the Voice of the Customer dashboard are part of our efforts to provide you with the necessary tools and insights to deliver exceptional customer experiences. By leveraging these new features, you can proactively monitor customer feedback, identify potential issues, and take appropriate actions to resolve them promptly.
To learn more about the Voice of the Customer page and how to make the most of these new features, you can visit our help page: Voice of the Customer.
Do you have any questions or feedback? Please share them in the comments below.
Best,
Danny
27 replies
27 replies
Seller_OvL8C4BJWiuS9
The Voice of the Customer metric is pretty much useless. We can't even address them (some just don't have any reason) to "fix the issue" in a way to clear the complaint. Most of the issues are not even things that can be managed by the seller. For example: "Wrong Item was sent"-no, the right item was sent, the buyer just didn't read the description, and we can't fix stupid.
Seller_xlf3vF516IRli
I'm seeing the Star Rating on the VOC, BUT it's not showing ANY reviews for ANY of my ASIN's. Is it only going to show NEW reviews or Reviews in the last 30 days? How is this field populated?
Seller_YvPJcV8cv0Kiu
Danny_Amazon - New Return Rate and Star Rating Features on the Voice of the Customer Dashboard
Are you saying now that with the Star Ratings of Customer, on a individual ASIN a competitor can have a team of people lined up to ruin a sellers account or business by making allegations, without anything but an opinion? Its almost a perfect storm, unless there is a way for a seller to debunk a claim. Sellers are experts on things they sell, or atleast should be. Dropshippers have no clue, but that's not happening on Amazon. (If a Novice customer has the power to make ignorant statements, then (I as a expert); should have the right to show my Expertise on the items that I am selling, and protect my business, the root of the things I am selling). - Also, this beings up another point, if you want the customer to help, then anything from a (3) to (1) star, would mandate the customer to leave a written explanation. I would like to know why (1) to (3) star reviews are allowed without photo proof, or verbage of the issue, leaving stars is just useless without anything to back up the mark. I am all for fixing issues, but if you are gonna let these knuckleheads leave (1) to (3) stars, they need to explain better than, " I just didnt like it "
Non of this applies to items that are sold, as DIY Parts. (Should require some kind of installers certs, or degree, (also photos) - 100% of the complaints are due to novice installers who never follow directions. And then you get the Customers who are making false allegations, lying to get items returned for free, or bait and switching, (saying wrong item sent), they are not required to waste their time, by taking photos of what was sent, However - the sellers have to file a Saft-T claim, and show photo proof of what the customer is returning. These items that are being returned exactly as described, etc- etc- etc, this is a total joke. VOC is useless, these Customers are exceptional at lying, thats the customer experience, sellers have to endure. - - There is absolutely (zero) way to clear the incorrect complaint, which was just a ploy to get free returns. - VOC (should be changed to VOIC) Voice of Incompetent Customer) - we already have the liAr to Z claims.
Amazon you keep launching things to help a customer destroy your ecommerce site. VOS, Voice of the Seller - is the better choice. Having the right to refuse service; should be a sellers right to block difficult customers. Having a portal where sellers can help other sellers out from getting scammed, should be a concern. These forums are becoming a popularity contest, which is hilarious - do Moderators get some kind of bonuses for the best copy and paste. I ask this because, all anyone has to do - is copy and paste their problem in the (search seller forum) and the same problems exist, over and over, and over again - Nothing is being done. - Sellers are not even being protected from buyers who have given incorrect shipping addresses, but the good thing is, according to Amazon... we didnt ding your account, but we refunded the buyer. (So - awesome, thank you - so the buyer had it mailed to a friends house, and they got to keep the part, keep the money, and its a WIN for me?) -
Wonder when Amazon will be sending letters to shareholders acknowledging; that sellers are now listing only items $50 or less, since buyers have proven sellers have, no way to protect themselves. I have a post showing proof that A-to-Z claims are not working, regardless of shipping thru Amazon or not. The title of that is "Use Amazon Shipping, for Seller Protection - liAr-to-Z claims | (NOPE) It's all Fake"
I cannot (as a seller) believe for a second, that any high-volume seller has asked Amazon to Rate them on Return Rates, and Begged for more leverage on the un-affected un-hinged customers, who abuse Amazon's Policies in almost a challenging I dare you, way.
_ Two New Features for VOC.
Star Rating: The Star Rating feature now shows the star rating of your ASINs as displayed on the Amazon product detail pages. With this addition, you have all relevant information conveniently available in one place, allowing you to identify areas for improvement more efficiently. - - YELP Version 2.0
- Return Rate: This new metric is based on the total number of units shipped for which customers have initiated returns in the past 12 months. * (Super) let everyone know what sells the most. (12 months?)
- Many sellers have requested this information to understand their overall return rate beyond just product quality defects. *(Useless, a seller already knows there is an issue; with one easy buyers Message) - I would love to see the 100s of messages asking Amazon to give Ratings on Returns.
- By having access to this data, you can make more informed decisions about your products and listings. *(Informed decisions about the selling of products, without a customers opinion?) LOL
Dear Amazon, customers go where the good items are. (Sellers already know). The failure to keep good sellers is the inability to keep good selling items. Why wont you address your AI Rogue Bots making incorrect violation notices? They are running your ecommerce into the ground. Sellers are spending too much time fixing things that do not need fixing.
Seller_5q6HRL9rMlIR8
Your metric for footwear is ludicrous. 3.8 % for online footwear? You're out of your mind. I've literally sat in a meeting in Seattle where 20% was said as the target because customers are lazy and order 4 sizes knowing they can just return them for free because Amazon doesn't lose money but FBA sellers get screwed over more and more.
Seller_Qbd0RsfZFEZBY
VOC has limited uses as it is driven by customer motivations and perceptions which can be inaccurate and malevolent.
Example, the following item has the measurements in inches, in the TITLE.
The 100% is due to only having 1 return.
Seller_NhNeZ0UaWSHVg
After reviewing the items I have that are "poor" they are more than 80% items that were returned back using a wrong return code for a free return which I turned around and submitted a Safe-T Claim on which I've been reimbursed on each of those claims for at least a restocking fee if not the return shipping. If a Safe-T Claim is funded, it would seem that those items should not be part of the "voice of the customer". My experience for the items listed is that the customer did not read the listing details, ordered an incorrect size, or wanted to use the product for free and return it within 30 days with no tags, etc. Amazon needs to push the "details" further up on the screens so the customers do not miss it. Titles are challenging as most of us can't change them since we were not the original creator of the listing if we are a retail store and not a brand.
Seller_LozVbcNSprfMf
I strongly believe that the Amazon Star Rating (Feedback) must urgently be revised. The main problem that I have seen has been the unwillingness for the buyers to provide 4-5 starts reviews if their orders are as expected or better than expected. However, if there is slight less than expected, the sellers will face free returns as well as 3 or less stars reviews. For example, as a FBM seller, I sold 50 ITEMS in the last 365 days (a year). However, I only received ONE 5 STARS REVIEWS and 49 buyers did not leave any review. Some buyers personally send me messages on how fast shipping, well packaged, better conditions than described etc. But, they did not leave 4 or 5 star reviews. Therefore, I strongly believe and support for an automatic feedback from Amazon after 30 days receiving an item without problems by buyers, Sellers must be AUTOMATICALLY awarded 5 starts reviews by AMAZON for each item sold without any problems (Transactions have gone smoothly).
Seller_D7mNsI9QDpUdP
I have exactly one of any given book that I sell. Therefore if a customer is unhappy the VOC calculation made is that the item itself is 100 percent terrible, since it is one bad review of one item, equalling 100% . How will this date affect sellers like myself where the percentage of an item disliked by a customer will always tag the item as 100% bad?
Seller_2trZfqCWvgiVn
I do not know why obviously the installation size marked so obvious, but also emphasized many times, there are still more than 30% of customers do not measure, just order, and finally the installation does not fit is the seller's fault, time and time again the ban on the sale of the investigation of the complaint, really tired!
Seller_zMIsdYn0t314h
I agree with the other sellers, this doesn't really help us much and the bad reviews that i have gotten so far often have nothing to do with me, like a customer complaining that a sour product they bought was too sour, or that one product had government mind controlling chemicals in them, yes i have gotten those exact type of 1 star reviews, which sometimes amazon will remove but other times they wont for some reason, on top of that there are some sellers out there who will target other sellers just to get them off a listing, so if one decides to have his friends bomb you you're done, we have no protection from these things and no one to speak to about it.
Seller_OvL8C4BJWiuS9
The Voice of the Customer metric is pretty much useless. We can't even address them (some just don't have any reason) to "fix the issue" in a way to clear the complaint. Most of the issues are not even things that can be managed by the seller. For example: "Wrong Item was sent"-no, the right item was sent, the buyer just didn't read the description, and we can't fix stupid.
Seller_OvL8C4BJWiuS9
The Voice of the Customer metric is pretty much useless. We can't even address them (some just don't have any reason) to "fix the issue" in a way to clear the complaint. Most of the issues are not even things that can be managed by the seller. For example: "Wrong Item was sent"-no, the right item was sent, the buyer just didn't read the description, and we can't fix stupid.
Seller_xlf3vF516IRli
I'm seeing the Star Rating on the VOC, BUT it's not showing ANY reviews for ANY of my ASIN's. Is it only going to show NEW reviews or Reviews in the last 30 days? How is this field populated?
Seller_xlf3vF516IRli
I'm seeing the Star Rating on the VOC, BUT it's not showing ANY reviews for ANY of my ASIN's. Is it only going to show NEW reviews or Reviews in the last 30 days? How is this field populated?
Seller_YvPJcV8cv0Kiu
Danny_Amazon - New Return Rate and Star Rating Features on the Voice of the Customer Dashboard
Are you saying now that with the Star Ratings of Customer, on a individual ASIN a competitor can have a team of people lined up to ruin a sellers account or business by making allegations, without anything but an opinion? Its almost a perfect storm, unless there is a way for a seller to debunk a claim. Sellers are experts on things they sell, or atleast should be. Dropshippers have no clue, but that's not happening on Amazon. (If a Novice customer has the power to make ignorant statements, then (I as a expert); should have the right to show my Expertise on the items that I am selling, and protect my business, the root of the things I am selling). - Also, this beings up another point, if you want the customer to help, then anything from a (3) to (1) star, would mandate the customer to leave a written explanation. I would like to know why (1) to (3) star reviews are allowed without photo proof, or verbage of the issue, leaving stars is just useless without anything to back up the mark. I am all for fixing issues, but if you are gonna let these knuckleheads leave (1) to (3) stars, they need to explain better than, " I just didnt like it "
Non of this applies to items that are sold, as DIY Parts. (Should require some kind of installers certs, or degree, (also photos) - 100% of the complaints are due to novice installers who never follow directions. And then you get the Customers who are making false allegations, lying to get items returned for free, or bait and switching, (saying wrong item sent), they are not required to waste their time, by taking photos of what was sent, However - the sellers have to file a Saft-T claim, and show photo proof of what the customer is returning. These items that are being returned exactly as described, etc- etc- etc, this is a total joke. VOC is useless, these Customers are exceptional at lying, thats the customer experience, sellers have to endure. - - There is absolutely (zero) way to clear the incorrect complaint, which was just a ploy to get free returns. - VOC (should be changed to VOIC) Voice of Incompetent Customer) - we already have the liAr to Z claims.
Amazon you keep launching things to help a customer destroy your ecommerce site. VOS, Voice of the Seller - is the better choice. Having the right to refuse service; should be a sellers right to block difficult customers. Having a portal where sellers can help other sellers out from getting scammed, should be a concern. These forums are becoming a popularity contest, which is hilarious - do Moderators get some kind of bonuses for the best copy and paste. I ask this because, all anyone has to do - is copy and paste their problem in the (search seller forum) and the same problems exist, over and over, and over again - Nothing is being done. - Sellers are not even being protected from buyers who have given incorrect shipping addresses, but the good thing is, according to Amazon... we didnt ding your account, but we refunded the buyer. (So - awesome, thank you - so the buyer had it mailed to a friends house, and they got to keep the part, keep the money, and its a WIN for me?) -
Wonder when Amazon will be sending letters to shareholders acknowledging; that sellers are now listing only items $50 or less, since buyers have proven sellers have, no way to protect themselves. I have a post showing proof that A-to-Z claims are not working, regardless of shipping thru Amazon or not. The title of that is "Use Amazon Shipping, for Seller Protection - liAr-to-Z claims | (NOPE) It's all Fake"
I cannot (as a seller) believe for a second, that any high-volume seller has asked Amazon to Rate them on Return Rates, and Begged for more leverage on the un-affected un-hinged customers, who abuse Amazon's Policies in almost a challenging I dare you, way.
_ Two New Features for VOC.
Star Rating: The Star Rating feature now shows the star rating of your ASINs as displayed on the Amazon product detail pages. With this addition, you have all relevant information conveniently available in one place, allowing you to identify areas for improvement more efficiently. - - YELP Version 2.0
- Return Rate: This new metric is based on the total number of units shipped for which customers have initiated returns in the past 12 months. * (Super) let everyone know what sells the most. (12 months?)
- Many sellers have requested this information to understand their overall return rate beyond just product quality defects. *(Useless, a seller already knows there is an issue; with one easy buyers Message) - I would love to see the 100s of messages asking Amazon to give Ratings on Returns.
- By having access to this data, you can make more informed decisions about your products and listings. *(Informed decisions about the selling of products, without a customers opinion?) LOL
Dear Amazon, customers go where the good items are. (Sellers already know). The failure to keep good sellers is the inability to keep good selling items. Why wont you address your AI Rogue Bots making incorrect violation notices? They are running your ecommerce into the ground. Sellers are spending too much time fixing things that do not need fixing.
Seller_YvPJcV8cv0Kiu
Danny_Amazon - New Return Rate and Star Rating Features on the Voice of the Customer Dashboard
Are you saying now that with the Star Ratings of Customer, on a individual ASIN a competitor can have a team of people lined up to ruin a sellers account or business by making allegations, without anything but an opinion? Its almost a perfect storm, unless there is a way for a seller to debunk a claim. Sellers are experts on things they sell, or atleast should be. Dropshippers have no clue, but that's not happening on Amazon. (If a Novice customer has the power to make ignorant statements, then (I as a expert); should have the right to show my Expertise on the items that I am selling, and protect my business, the root of the things I am selling). - Also, this beings up another point, if you want the customer to help, then anything from a (3) to (1) star, would mandate the customer to leave a written explanation. I would like to know why (1) to (3) star reviews are allowed without photo proof, or verbage of the issue, leaving stars is just useless without anything to back up the mark. I am all for fixing issues, but if you are gonna let these knuckleheads leave (1) to (3) stars, they need to explain better than, " I just didnt like it "
Non of this applies to items that are sold, as DIY Parts. (Should require some kind of installers certs, or degree, (also photos) - 100% of the complaints are due to novice installers who never follow directions. And then you get the Customers who are making false allegations, lying to get items returned for free, or bait and switching, (saying wrong item sent), they are not required to waste their time, by taking photos of what was sent, However - the sellers have to file a Saft-T claim, and show photo proof of what the customer is returning. These items that are being returned exactly as described, etc- etc- etc, this is a total joke. VOC is useless, these Customers are exceptional at lying, thats the customer experience, sellers have to endure. - - There is absolutely (zero) way to clear the incorrect complaint, which was just a ploy to get free returns. - VOC (should be changed to VOIC) Voice of Incompetent Customer) - we already have the liAr to Z claims.
Amazon you keep launching things to help a customer destroy your ecommerce site. VOS, Voice of the Seller - is the better choice. Having the right to refuse service; should be a sellers right to block difficult customers. Having a portal where sellers can help other sellers out from getting scammed, should be a concern. These forums are becoming a popularity contest, which is hilarious - do Moderators get some kind of bonuses for the best copy and paste. I ask this because, all anyone has to do - is copy and paste their problem in the (search seller forum) and the same problems exist, over and over, and over again - Nothing is being done. - Sellers are not even being protected from buyers who have given incorrect shipping addresses, but the good thing is, according to Amazon... we didnt ding your account, but we refunded the buyer. (So - awesome, thank you - so the buyer had it mailed to a friends house, and they got to keep the part, keep the money, and its a WIN for me?) -
Wonder when Amazon will be sending letters to shareholders acknowledging; that sellers are now listing only items $50 or less, since buyers have proven sellers have, no way to protect themselves. I have a post showing proof that A-to-Z claims are not working, regardless of shipping thru Amazon or not. The title of that is "Use Amazon Shipping, for Seller Protection - liAr-to-Z claims | (NOPE) It's all Fake"
I cannot (as a seller) believe for a second, that any high-volume seller has asked Amazon to Rate them on Return Rates, and Begged for more leverage on the un-affected un-hinged customers, who abuse Amazon's Policies in almost a challenging I dare you, way.
_ Two New Features for VOC.
Star Rating: The Star Rating feature now shows the star rating of your ASINs as displayed on the Amazon product detail pages. With this addition, you have all relevant information conveniently available in one place, allowing you to identify areas for improvement more efficiently. - - YELP Version 2.0
- Return Rate: This new metric is based on the total number of units shipped for which customers have initiated returns in the past 12 months. * (Super) let everyone know what sells the most. (12 months?)
- Many sellers have requested this information to understand their overall return rate beyond just product quality defects. *(Useless, a seller already knows there is an issue; with one easy buyers Message) - I would love to see the 100s of messages asking Amazon to give Ratings on Returns.
- By having access to this data, you can make more informed decisions about your products and listings. *(Informed decisions about the selling of products, without a customers opinion?) LOL
Dear Amazon, customers go where the good items are. (Sellers already know). The failure to keep good sellers is the inability to keep good selling items. Why wont you address your AI Rogue Bots making incorrect violation notices? They are running your ecommerce into the ground. Sellers are spending too much time fixing things that do not need fixing.
Seller_5q6HRL9rMlIR8
Your metric for footwear is ludicrous. 3.8 % for online footwear? You're out of your mind. I've literally sat in a meeting in Seattle where 20% was said as the target because customers are lazy and order 4 sizes knowing they can just return them for free because Amazon doesn't lose money but FBA sellers get screwed over more and more.
Seller_5q6HRL9rMlIR8
Your metric for footwear is ludicrous. 3.8 % for online footwear? You're out of your mind. I've literally sat in a meeting in Seattle where 20% was said as the target because customers are lazy and order 4 sizes knowing they can just return them for free because Amazon doesn't lose money but FBA sellers get screwed over more and more.
Seller_Qbd0RsfZFEZBY
VOC has limited uses as it is driven by customer motivations and perceptions which can be inaccurate and malevolent.
Example, the following item has the measurements in inches, in the TITLE.
The 100% is due to only having 1 return.
Seller_Qbd0RsfZFEZBY
VOC has limited uses as it is driven by customer motivations and perceptions which can be inaccurate and malevolent.
Example, the following item has the measurements in inches, in the TITLE.
The 100% is due to only having 1 return.
Seller_NhNeZ0UaWSHVg
After reviewing the items I have that are "poor" they are more than 80% items that were returned back using a wrong return code for a free return which I turned around and submitted a Safe-T Claim on which I've been reimbursed on each of those claims for at least a restocking fee if not the return shipping. If a Safe-T Claim is funded, it would seem that those items should not be part of the "voice of the customer". My experience for the items listed is that the customer did not read the listing details, ordered an incorrect size, or wanted to use the product for free and return it within 30 days with no tags, etc. Amazon needs to push the "details" further up on the screens so the customers do not miss it. Titles are challenging as most of us can't change them since we were not the original creator of the listing if we are a retail store and not a brand.
Seller_NhNeZ0UaWSHVg
After reviewing the items I have that are "poor" they are more than 80% items that were returned back using a wrong return code for a free return which I turned around and submitted a Safe-T Claim on which I've been reimbursed on each of those claims for at least a restocking fee if not the return shipping. If a Safe-T Claim is funded, it would seem that those items should not be part of the "voice of the customer". My experience for the items listed is that the customer did not read the listing details, ordered an incorrect size, or wanted to use the product for free and return it within 30 days with no tags, etc. Amazon needs to push the "details" further up on the screens so the customers do not miss it. Titles are challenging as most of us can't change them since we were not the original creator of the listing if we are a retail store and not a brand.
Seller_LozVbcNSprfMf
I strongly believe that the Amazon Star Rating (Feedback) must urgently be revised. The main problem that I have seen has been the unwillingness for the buyers to provide 4-5 starts reviews if their orders are as expected or better than expected. However, if there is slight less than expected, the sellers will face free returns as well as 3 or less stars reviews. For example, as a FBM seller, I sold 50 ITEMS in the last 365 days (a year). However, I only received ONE 5 STARS REVIEWS and 49 buyers did not leave any review. Some buyers personally send me messages on how fast shipping, well packaged, better conditions than described etc. But, they did not leave 4 or 5 star reviews. Therefore, I strongly believe and support for an automatic feedback from Amazon after 30 days receiving an item without problems by buyers, Sellers must be AUTOMATICALLY awarded 5 starts reviews by AMAZON for each item sold without any problems (Transactions have gone smoothly).
Seller_LozVbcNSprfMf
I strongly believe that the Amazon Star Rating (Feedback) must urgently be revised. The main problem that I have seen has been the unwillingness for the buyers to provide 4-5 starts reviews if their orders are as expected or better than expected. However, if there is slight less than expected, the sellers will face free returns as well as 3 or less stars reviews. For example, as a FBM seller, I sold 50 ITEMS in the last 365 days (a year). However, I only received ONE 5 STARS REVIEWS and 49 buyers did not leave any review. Some buyers personally send me messages on how fast shipping, well packaged, better conditions than described etc. But, they did not leave 4 or 5 star reviews. Therefore, I strongly believe and support for an automatic feedback from Amazon after 30 days receiving an item without problems by buyers, Sellers must be AUTOMATICALLY awarded 5 starts reviews by AMAZON for each item sold without any problems (Transactions have gone smoothly).
Seller_D7mNsI9QDpUdP
I have exactly one of any given book that I sell. Therefore if a customer is unhappy the VOC calculation made is that the item itself is 100 percent terrible, since it is one bad review of one item, equalling 100% . How will this date affect sellers like myself where the percentage of an item disliked by a customer will always tag the item as 100% bad?
Seller_D7mNsI9QDpUdP
I have exactly one of any given book that I sell. Therefore if a customer is unhappy the VOC calculation made is that the item itself is 100 percent terrible, since it is one bad review of one item, equalling 100% . How will this date affect sellers like myself where the percentage of an item disliked by a customer will always tag the item as 100% bad?
Seller_2trZfqCWvgiVn
I do not know why obviously the installation size marked so obvious, but also emphasized many times, there are still more than 30% of customers do not measure, just order, and finally the installation does not fit is the seller's fault, time and time again the ban on the sale of the investigation of the complaint, really tired!
Seller_2trZfqCWvgiVn
I do not know why obviously the installation size marked so obvious, but also emphasized many times, there are still more than 30% of customers do not measure, just order, and finally the installation does not fit is the seller's fault, time and time again the ban on the sale of the investigation of the complaint, really tired!
Seller_zMIsdYn0t314h
I agree with the other sellers, this doesn't really help us much and the bad reviews that i have gotten so far often have nothing to do with me, like a customer complaining that a sour product they bought was too sour, or that one product had government mind controlling chemicals in them, yes i have gotten those exact type of 1 star reviews, which sometimes amazon will remove but other times they wont for some reason, on top of that there are some sellers out there who will target other sellers just to get them off a listing, so if one decides to have his friends bomb you you're done, we have no protection from these things and no one to speak to about it.
Seller_zMIsdYn0t314h
I agree with the other sellers, this doesn't really help us much and the bad reviews that i have gotten so far often have nothing to do with me, like a customer complaining that a sour product they bought was too sour, or that one product had government mind controlling chemicals in them, yes i have gotten those exact type of 1 star reviews, which sometimes amazon will remove but other times they wont for some reason, on top of that there are some sellers out there who will target other sellers just to get them off a listing, so if one decides to have his friends bomb you you're done, we have no protection from these things and no one to speak to about it.
