Our Brand was Removed from Brand Registry, If We Create a New Brand, will Amazon Remove our New Brand Again?

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Seller_P538BsC2FAHsq

Our Brand was Removed from Brand Registry, If We Create a New Brand, will Amazon Remove our New Brand Again?

Our brand was removed from Brand Registry. We have several questions regarding this:

1. If we create a new brand with a different name and register it in Amazon Brand Registry, will it be rejected or removed again?

2. If we create a new brand with a different name and register it in Amazon Brand Registry, will our Amazon Seller Account be deactivated?

3. If our brand was revoked by Brand Registry and we are enlisted as an additional user of another seller's brand, will this negatively affect their brand, store, or account?

Thanks!

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Sandy_Amazon

Hello @Seller_P538BsC2FAHsq

My name is Sandy from the Community Manager team.

I cannot disclose our internal processes regarding abusively labeled brands, however here is my advise based on my experience with brands being labeled abusive.

1. If we create a new brand with a different name and register it in Amazon Brand Registry, will it be rejected or removed again?

-> I have seen sellers trying to apply with a different account but if you do not resolve the issue with the current account, Amazon may be able to connect your old account to the new one.

2. If we create a new brand with a different name and register it in Amazon Brand Registry, will our Amazon Seller Account be deactivated?

-> I believe that you will get some notice before Amazon deactivates your account, however if its a new brand, your account should not be deactivated unless you have unaddressed violations. This question will be best asked to the Account Health team.

3. If our brand was revoked by Brand Registry and we are enlisted as an additional user of another seller's brand, will this negatively affect their brand, store, or account?

-> This depends on the abuse level, what role you are with that brand, etc. However, it could affect all accounts connected to the selling account that was connected to the abusive brand.

Please let me know if there are questions.

My best advise for you is to appeal the decision as not appealing properly will further complicate your account and brands connected to it.

Sandy

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