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Our Brand Was Removed from Brand Registry – Any Suggestions for Making an Appeal
Our brand was removed from the Amazon Brand Registry last week. We sell our gift boxes, branded with our trademark which include items from other grocery brands. We have authorization letters and invoices for these grocery brand items. Does this violate Amazon's Brand Registry policy? If we submit all the necessary authorization letters and invoices, do we still have a chance to appeal and reinstate our brand?
4 replies
Seller_AevYmOVtgtKV2
So I personally would say a Brand registry should not be possible because the actual products are not under your Brand, they are under the grocery items' brand. In this case, I see it as the "packaging" is under your brand, and the products are each individual brand they are marked under. You would have to make all the products in your box either no branding on the products or internal packaging itself, or under your brand.
Do you have a LOA from these brands to combine and sell in this matter? Just remember only the manufacturers of these goods are allowed to make case packs- and it sounds like what you are doing is a mix between a case pack combo and a mystery box which is a big No-No on Amazon.
Seller_J46Ruz3VzvWCV
Putting 3 Elmer's Glue's/salad dressings/baking soda's in your own box doesn't give you a "Brand." Sorry.
Also, it's a violation of Amazon's Multi-pack Policy when you create them.
Seller_kIukTwdhvntAp
"Our Brand Was Removed from Brand Registry – Any Suggestions for Making an Appeal"
Just a couple questions --
Is your brand registered with the USPTO?
Are you using GS1 UPC numbers or are they aftermarket numbers which Amazon no longer recognizes?
In addition to those items, you are going to have rough sledding due to the factors that both @Seller_AevYmOVtgtKV2 and @Seller_J46Ruz3VzvWCVhave noted. In particular it's almost certainly a violation of the Amazon 'bundling' policies.
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