The new Price Discounts dashboard lets you offer discounted prices on limited quantities for up to 30 days.

Performance metrics like sales revenue, number of units sold, glance views, conversion rates and sell-through rates provide insights into the effect of discounted prices on customer demand.

When you run a price discount, the reduced price may appear with a strikethrough reference price in search and on the product detail page to highlight potential customer savings for the duration of your campaign.

Price discounts offer the following benefits:

• Run price discounts globally by choosing the Amazon store to offer your discounted prices.
• Set a limit on the number of days and on the number of discounted units before your discounted price reverts to its regular price.
• Gain insight into global performance with options to view performance by region, by Amazon store and by ASIN.
• Help increase sales and reduce excess inventory of seasonal products and perishable items during specific time periods.

For more information about price discounts and which products are eligible for campaigns, go to Price Discounts

You've told us that you want more options for offering discounts to customers. Now, you can set percent-off price discounts with a minimum discounted price.

Here's how the new feature works:

• When you create a price discount, you can enter a percent-off discount that will automatically apply to your item's regular offer price or sales price. For example, if you enter a 20% discount on a $100 item, the discounted price will be $80.
• To ensure that your percent off amount doesn’t result in prices that are unintentionally too low, you can also set a minimum discounted price. If you reduce your regular offer price low enough such that the percent-off amount results in a discounted price below the minimum discounted price, the price discount will automatically deactivate. You can find promotions that require attention on your Price Discount dashboard.

  For example, if you create a 20% discount on a $100 item and set a minimum discounted price of $75, the discounted price will be $80. If your regular offer price drops from $100 to $90, the 20% discount will apply to the $90 price, resulting in a discounted price of $72. In this scenario, your price discount will automatically deactivate because the discounted price of $72 is less than your minimum discounted price of $75. This setup helps you maintain your desired pricing structure.

You can still create price discounts with fixed discounted prices.

Primary users of your Seller Central account have access to the Price Discounts tool by default. To grant access to secondary users, the primary user must go to Global User Permissions, select the secondary user, and enable View only or View & edit permissions.

For more information about percent-off discounts, go to Create a price discount or visit the Price Discount dashboard.

You can now allow customers to apply your percentage off coupon on up to five items per order.

Previously, customers could use only one coupon per order and often made multiple purchases to save on each item. This change lowers the number of orders that you need to process and can reduce your delivery costs.

When you create a coupon in Seller Central and select No for Limit redemption to one per customer, your percentage off coupon can be applied to a maximum of five items per order. If you select Yes, only one coupon will be allowed per order.

Here are examples of how it works:

• If a customer clips a 10% off coupon (offer price ₹50) and buys three of your items, they will be able to use the coupon on all three items for a ₹15 total discount on this purchase (₹5 off each item with the 10% coupon).
• If a customer clips a 10% off coupon (offer price ₹50) and buys eight items in a single order, they will get 10% off the maximum of five items per order for a total discount of ₹25. They will not get to use the coupon on the remaining three items in this order.

This change does not apply to money off coupons, which are limited to one per order even when the option for Limit redemption to one per customer is set to No. Customers can use the money off coupon multiple times only if they make separate purchases.

To get started, go to Create a coupon.