Countries
Read only
Listings Lounge: Product Detail Page Makeover: Modernize and Engage Your Customers
Hello Sellers,
Have you ever wondered about the process to suggest changes to your product’s detail page? Below is your primary reference for that.
First off, there is a self-service tool that you can utilize to do it if your account is in good standing. This tool allows you to request updates or changes to your detail page, and will implement them if the requests are valid.
Outside of that, there are processes involved which will allow you to update your product detail page including fixing attributes and variations. For context, when multiple sellers sell the same product through a single detail page, Amazon automatically combines the best product data from various seller submissions to ensure customers get the best experience. Sellers and manufacturers can contribute product information on the product detail page. Some of the things we consider when evaluating contributions are sales volume, refund rate, buyer feedback, and A-to-z guarantee claims.
Attributes:
If you wanted to fix specific attributes on a product detail page, there are certain categories (Clothing, Accessories & Luggage, Sporting Goods, and Beauty) that display elements such as product title, bullet points, and description which are populated from the parent ASIN instead of child ASINs. If this is a child ASIN and you would like to see it reflecting different information, you will have to make updates to the parent ASIN instead. For more information, go to How variations appear on product detail pages.
To fix a product detail page using the Manage Inventory page, complete the following steps:
1. On the Manage Inventory page, click Edit next to the product you want to fix. This will open a new window with the Edit Product Info page.
2. Select the appropriate tab to change the following information:
3. Make your edits, and then click Save.
Note: To manage your images for a listing directly from Manage Inventory, click the Manage Images option in the Edit drop down menu for the listing. You will be able to provide suggestions for one main image and eight additional images.
If your contribution is verified by Amazon, they will show on the product detail page within 24 hours. If, after the allotted period, your contributions do not show on the product detail page, it means Amazon's system has selected another contributor's information that best describes the product based on the guidelines set by Amazon.
Important: If you are a brand owner, register products to your brand before suggesting changes to your product detail page. For more information, go to Registering products to your brand. If the suggestions made to the registered ASINs are not displayed after the above time-frame, contact Brand Registry Support.
Variations:
We can fix product variations on a detail page, such as color, pattern, and size, as incorrect variations can lower customer confidence in whether they are buying the right product.
Before requesting a correction, review the following errors and examples:
If any of these scenarios exist, you can submit a request for Amazon to fix it by using the self-service tool here.
Proof requirement:
If you are not the brand owner, you will need to submit proof for updating attribute information on the detail page. Acceptable proofs are:
- Manufacturer's or publisher's (for books) website URL clearly showing the suggested changes, along with a visible product identifier (such as UPC, EAN, ISBN), if available.
- High-resolution product pictures, clearly showing the suggested changes, along with a visible product identifier (such as UPC, EAN, ISBN).
- A high-resolution photo of the item in its original packaging showing the product identifier (such as UPC, EAN, ISBN) code and the attribute or attributes that must change.
Manufacturer's or publisher's (for books) website URL is the only acceptable proof for product image update requests.
Any requests without valid proof supporting the changes will not be accepted.
To fix product attributes in bulk, upload an inventory file template that includes the corrected product information.
-----------------------------------------------------------------------------------------------------------------------------
If you have questions regarding updating a product detail page that you would like a Community Manager to review, please begin a new discussion, select the Create and Manage Listings category, and use the tag ‘Detail page’.
UPVOTE 👍 / DOWNVOTE 👎 this post if you enjoy seeing content like this. Leave a comment on this post with questions you may have about this topic and let us know what subject you want us to feature next!
I hope this information has been useful to you!
Regards,
-Manny
0 replies
Similar Discussions
