We don't worry about it or do anything different to participate. We sell over 30,000 different items on Amazon and are always within the top three lowest offerings and stay constant by choice. Our sales are above average on the prime day and that's the way it is.

Amazon selling is all about what you sell and if buyers want it. If you sell products that buyers want and need, and offer them at the lowest price, they sell themselves with no advertising or any outlay of cash for add-ons.