Hello Sellers,

I am sure we have all seen the banners, alerts and promotions for the Prime Big Day Deals event.

Today, I wanted to take a moment to remind you the Prime Big Day Deals event will be taking place October 8 - 9 and that you can submit Prime Big Deal Days discount on a single product or on a set of products for Prime members now!

Some promotion types include:

• Prime Exclusive Lightning Deals
• Prime Member Coupons
• Prime Exclusive Discounts

For general review, please reference the Deals for events help page and as always, please let us know if you have any questions.

Happy Selling,

Dougal

Note: this article was updated on February 26, 2025, with adjusted event details

You can participate in this promotional event by offering deals and Prime-exclusive discounts. These time-bound promotional offers can increase product discoverability and sales.

Deals

Deals for this event may be submitted through March 17, 2025.

To submit your deals, follow these steps:

1. Go to Advertising, and select Deals.
2. Click Create a new deal.
3. Choose an eligible ASIN, and click Select.
4. Select Big Spring Sale, and click Continue to next step.
5. Configure your deal details, and click Submit deal.

For more information about eligibility and how to get the most out of your deals, go to Amazon deals.

For a step-by-step video demonstration, go to How to create a deal in the Amazon store (English, Vietnamese, and Thai only).

Prime-exclusive discounts

Prime-exclusive discounts for this event may be submitted through March 31, 2025.

To submit your Prime-exclusive discounts, follow these steps:

1. Go to Advertising, and select Price Discounts.
2. Click Create a price discount.
3. Complete the form. From the Events drop-down menu, select Big Spring Sale. To create a discount that is exclusive to Prime customers, select Prime customers as the Audience type.
4. Click Step 2: Add products, and complete the workflow.

For more information about discounts, go to Price discounts.