One week to go: Don’t miss the Amazon Ads holiday summit
We’re one week away from the Amazon Ads holiday summit on September 26, 2023. Don’t miss the opportunity to learn sponsored ads tips to help you reach your brand’s potential this holiday season.
During the free four-hour event*, you’ll have the opportunity to get first-hand tips from industry experts like Carrie Miller, Principal Brand Evangelist at Helium 10, who will share tips to engage holiday shoppers during key periods. Then, Joe Shelerud, Co-Founder and CEO, Ad Advance, will teach you how to use deals and coupons, and Lucas Kwiatkowski will show you how to build customer trust.
You’ll also be able to join an exclusive hands-on workshop that will be available exclusively for event attendees. During the workshop, you’ll learn our top three ways to use Sponsored Display to help increase sales.
*This event will be held in English only.
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I have no objections to buying advertising, just keep the following in mind.
When you bought your product, you knew the profit that had to be made on each unit. You knew all the selling and shipping fees that had to be paid on each unit. You set your selling price based on this information. Then you start selling. Anything else you spend is directly subtracted from your profit. So now, with the purchase of advertising plans, how much profit are you losing by giving it a way to an advertising scheme?
Do you have surplus income from sales to actually create an advertising budget? Amazon is very good as selling advertising products to sellers who want to succeed. But Amazon’s efforts are designed to keep your mind off ot your real bottom line, YOUR PORFIT.
Amazon does not make its profit from the buyers; they make their profit from the sellers. The more Amazon can sell you the more Amazon makes. Amazon wants you to sell with competitive pricing often quite higher than the lowest price offering. That way, Amazon can sell you the advertising so you can keep your price higher. All the while knows the lowest price offering will always sell before the higher price.
You are a business. Business’s that purchase advertising have advertising budgets; a portion of the already earned profitable income is set aside for advertising after business expenses are paid. If you do not have the surplus income, the money you pay the advertising vendor will come from subtracting from your future profits. If you do not keep this fact in the forefront of your mind, an online business can go downhill fast.
In addition, it is always good to remember that often your competitor is buying the same thing you may buy. So, look closely as to what will supersite you form then.
Remember, it costs no more to succeed in online retail sales as it does to fail in online retail sales. The difference is the amount of knowledge you possess to put forth in your endeavors. Always think about what you are attempting to do as it pertains to your business.
