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Letter of Authorization - Essential Elements
We are a reseller of a few dozen brands in our industry. Virtually all suppliers in our industry have no presence on Amazon and no desire to deal with Amazon. Most do not have Brand Registry but they are willing to supply Letters of Authorization to their various resellers.
I am dealing directly with the company/brand owners who we have worked with for years and they are generally happy to provide us an LOA. My question is, what essential elements should be included? Can the LOA provide blanket authorization for all products under that brand or do specific ASINs need to be listed? Is the following sufficient:
"XYZ Brands authorizes [SELLER] to sell all XYZ brand products on Amazon.com"
What elements should be included?
Merchant ID?
Our full business address and contact information?
Our EIN?
Is a specific term needed, and can it be backdated?
Are these 5 elements @Glenn_Amazon posted required for an LOA?
https://sellercentral.amazon.com/seller-forums/discussions/t/8a170817-8e58-4c13-99e9-27827beb1931
* The five key terms which must be present in every IP licensing agreement (LOA) submitted to Amazon are:
'Licensor'–The company/brand providing the rights to intellectual property
'Licensee'–The company/brand receiving the rights to use the intellectual property.
'Grant’–The intellectual property being licensed and the scope of rights granted
'Geographic Scope’–The specific territory or territories where use is authorized (may be worldwide)
'Term’–The duration of the authorization (may be perpetual)
If I can provide them a template they just copy onto their company letterhead it would be ideal as they don't want to deal with Amazon, they just want their resellers like us to keep purchasing from them.
5 replies
Seller_OvL8C4BJWiuS9
Posted a week ago:
Letter of Authorization
by Glenn_Amazon
updated by moderator a week ago
Note: This article was posted with inaccurate information that has since been updated
In this article, we will cover what a Letter of Authorization is and how it helps you sell with Amazon.
A Letter of Authorization (LOA) is a license agreement between an owner of a trademark/design patent/copyright and a third-party seller to authorize that the third party (licensee) can use the Intellectual Property (IP), in exchange for consideration. Such an agreement outlines the ways in which the licensee may use the property owned by the licensor.
Licensing is beneficial for IP owners, as it allows them to generate revenue out of their property by making it available to others. The benefit to the seller is that the license agreement allows you to list your products using the intellectual property rights of other entities with their permission, subject to the terms of the agreement.
Considerations for sellers who need to provide a Letter of Authorization in order to sell with Amazon:
1. The Letter of Authorization is usually only granted to businesses/sellers large enough to buy in bulk from the brand.
2. If you purchase directly from the brand, consider contacting them to find out what their minimum purchase order is to get registered as a distributor. Be sure to get a Letter of Authorization from the brand for use with Amazon at that point, and ensure the letter is up to date.
* The five key terms which must be present in every IP licensing agreement (LOA) submitted to Amazon are:
'Licensor'–The company/brand providing the rights to intellectual property
'Licensee'–The company/brand receiving the rights to use the intellectual property.
'Grant’–The intellectual property being licensed and the scope of rights granted
'Geographic Scope’–The specific territory or territories where use is authorized (may be worldwide)
'Term’–The duration of the authorization (may be perpetual)
Atlas_Amazon
Hello @Seller_TeK7HYTK7PiOb
I understand you are looking to better understand the policies around letters of authorization so that you can better navigate selling on the platform. I do want to offer insight to assist you with this and alleviate any confusion this may have caused. I will suggest referring to the thread you shared from @Glenn_Amazon as it will include useful information regarding what an authorization letter should include.
The letter should be specific and provide authorization from the brand to you for any specific trademarks or other types of intellectual property associated with the brand. Ideally, the letter should come on company letterhead, as mentioned by @Seller_LyYw7fQRKc5G7, and grant authorization to sell on the platform. If our team is unable to verify this information, they may not be able to accept the document.
If I can provide them a template they just copy onto their company letterhead it would be ideal as they don't want to deal with Amazon, they just want their resellers like us to keep purchasing from them.
There are no official templates available for an authorization letter. However, I would refer to the thread you have shared and this page on authorization letters when in the process of acquiring your documents from the brand. If you have any additional questions, please refer back to this thread so that I may continue to offer assistance.
Best,
Atlas
Seller_l0pymMN17FoSb
I have a case open with Amazon regarding Brand Approval. Amazon replied just today, 4/1/2025, that they don't accept Letters of Authorization as valid documentation anymore. NOW, they want a "Valid Licensing agreement"
Anyone else seeing this?
Amazon's reponse to Brand Approval, "If you are authorized to list brand "Blank", we kindly request you to provide a valid Licensing agreement. Amazon no longer accepts a Letter of Authorization as valid documentation."
Glenn @ Amazon made a post about LOA requirements last week. A couple days later, I get a response that Amazon doesn't accept a LOA.....
Does Amazon even know what they want anymore???
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