Countries
Read only
Product images now available for A/B Tests with Manage Your Experiments
The Manage Your Experiments feature now includes A/B testing of product images. For the first time, you can test alternate versions of your main product image and see what images may drive higher conversion rates with customers. At no additional cost, you can use A/B tests to help optimize your product images which can generate confidence with customers and help drive purchase decisions.
With Manage Your Experiments, you can run A/B experiments on three areas of your detail page: A+ Content, product titles, and images. Experiments are easy to start and the results are simple to understand, so you can be confident you are making the right choice for your products. It takes less than five minutes to create an image experiment with results shared weekly.
You can start an experiment in the Manage Your Experiments tool in Seller Central.
SEAmod
Thank you - I just fixed the 2nd link. Susan
30 replies
Seller_ov7tPznFfbE6R
And of course Amazon leaves out "In order to run experiments that have statistically meaningful conclusions, your brand’s products must meet minimum traffic requirements. Right now, none of your products meet that threshold. "
Any clue, Amazon, what that minimum traffic requirement might be? Or is that another metric we should just consider a crap shoot, like the IPI score?
Seller_fGluy2Rns9Cfx
Based on main product image guidelines, what other image options could there be?
Seller_JE8QYbLBYCR04
The primary image option is not available for us. We have the other two types, but not the primary images.
Seller_3m0H29ZVi0XQ0
They state: As a rule of thumb, high-traffic ASINs typically receive several dozen orders per week or more.
Yet I have an item that had 276 sessions and 226 orders in the last 7 days, and even that didn’t qualify.
Seller_UkVOUeQAuE2qH
Great tool to improve your sales if you are struggling! BUT, yeah give the power to the items or to brand owners that are already getting high traffic and good sales volume to start with. Then leave the sellers behind who are struggling to get a grip on understanding how and what should work. Don’t you think this tool will influence a rather monopoly culture among who are already doing good? Provide help who need it most, not who bring you money most.
Your brand’s products must meet minimum traffic requirements.
Seller_9Uf78DYSZ2lcW
Does this require Brand Registry in order to work?
Seller_u7LZBAJb5un9U
So, where can i create the /B test, Amazon just said the benefit of the test, but i can’t find the button to click and create the test, that’s awful
Similar Discussions
