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News_Amazon

Product images now available for A/B Tests with Manage Your Experiments

The Manage Your Experiments feature now includes A/B testing of product images. For the first time, you can test alternate versions of your main product image and see what images may drive higher conversion rates with customers. At no additional cost, you can use A/B tests to help optimize your product images which can generate confidence with customers and help drive purchase decisions.

With Manage Your Experiments, you can run A/B experiments on three areas of your detail page: A+ Content, product titles, and images. Experiments are easy to start and the results are simple to understand, so you can be confident you are making the right choice for your products. It takes less than five minutes to create an image experiment with results shared weekly.

You can start an experiment in the Manage Your Experiments tool in Seller Central.

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Tags:News and Announcements
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SEAmod
Most helpful replyThis reply was marked most helpful by the original poster.

Thank you - I just fixed the 2nd link. Susan

20
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Seller_ov7tPznFfbE6R
In reply to: News_Amazon's post

And of course Amazon leaves out "In order to run experiments that have statistically meaningful conclusions, your brand’s products must meet minimum traffic requirements. Right now, none of your products meet that threshold. "

Any clue, Amazon, what that minimum traffic requirement might be? Or is that another metric we should just consider a crap shoot, like the IPI score?

150
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Seller_fGluy2Rns9Cfx
In reply to: News_Amazon's post

Based on main product image guidelines, what other image options could there be?

40
user profile
Seller_JE8QYbLBYCR04
In reply to: News_Amazon's post

The primary image option is not available for us. We have the other two types, but not the primary images.

20
user profile
Seller_3m0H29ZVi0XQ0
In reply to: News_Amazon's post

They state: As a rule of thumb, high-traffic ASINs typically receive several dozen orders per week or more.
Yet I have an item that had 276 sessions and 226 orders in the last 7 days, and even that didn’t qualify.

00
user profile
Seller_UkVOUeQAuE2qH
In reply to: News_Amazon's post

Great tool to improve your sales if you are struggling! BUT, yeah give the power to the items or to brand owners that are already getting high traffic and good sales volume to start with. Then leave the sellers behind who are struggling to get a grip on understanding how and what should work. Don’t you think this tool will influence a rather monopoly culture among who are already doing good? Provide help who need it most, not who bring you money most.

Your brand’s products must meet minimum traffic requirements.

20
user profile
Seller_9Uf78DYSZ2lcW
In reply to: News_Amazon's post

Does this require Brand Registry in order to work?

00
user profile
Seller_tvUnTMOounkGW
In reply to: News_Amazon's post

Your link is broken

10
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Seller_u7LZBAJb5un9U
In reply to: News_Amazon's post

So, where can i create the /B test, Amazon just said the benefit of the test, but i can’t find the button to click and create the test, that’s awful

00
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News_Amazon

Product images now available for A/B Tests with Manage Your Experiments

The Manage Your Experiments feature now includes A/B testing of product images. For the first time, you can test alternate versions of your main product image and see what images may drive higher conversion rates with customers. At no additional cost, you can use A/B tests to help optimize your product images which can generate confidence with customers and help drive purchase decisions.

With Manage Your Experiments, you can run A/B experiments on three areas of your detail page: A+ Content, product titles, and images. Experiments are easy to start and the results are simple to understand, so you can be confident you are making the right choice for your products. It takes less than five minutes to create an image experiment with results shared weekly.

You can start an experiment in the Manage Your Experiments tool in Seller Central.

4.5K views
30 replies
Tags:News and Announcements
30
Reply
user profile

Product images now available for A/B Tests with Manage Your Experiments

by News_Amazon

The Manage Your Experiments feature now includes A/B testing of product images. For the first time, you can test alternate versions of your main product image and see what images may drive higher conversion rates with customers. At no additional cost, you can use A/B tests to help optimize your product images which can generate confidence with customers and help drive purchase decisions.

With Manage Your Experiments, you can run A/B experiments on three areas of your detail page: A+ Content, product titles, and images. Experiments are easy to start and the results are simple to understand, so you can be confident you are making the right choice for your products. It takes less than five minutes to create an image experiment with results shared weekly.

You can start an experiment in the Manage Your Experiments tool in Seller Central.

Tags:News and Announcements
30
4.5K views
30 replies
Reply
user profile
SEAmod
Most helpful replyThis reply was marked most helpful by the original poster.

Thank you - I just fixed the 2nd link. Susan

20
user profile
SEAmod
Most helpful replyThis reply was marked most helpful by the original poster.

Thank you - I just fixed the 2nd link. Susan

20
user profile
SEAmod
Most helpful replyThis reply was marked most helpful by the original poster.

Thank you - I just fixed the 2nd link. Susan

20
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Seller_ov7tPznFfbE6R
In reply to: News_Amazon's post

And of course Amazon leaves out "In order to run experiments that have statistically meaningful conclusions, your brand’s products must meet minimum traffic requirements. Right now, none of your products meet that threshold. "

Any clue, Amazon, what that minimum traffic requirement might be? Or is that another metric we should just consider a crap shoot, like the IPI score?

150
user profile
Seller_fGluy2Rns9Cfx
In reply to: News_Amazon's post

Based on main product image guidelines, what other image options could there be?

40
user profile
Seller_JE8QYbLBYCR04
In reply to: News_Amazon's post

The primary image option is not available for us. We have the other two types, but not the primary images.

20
user profile
Seller_3m0H29ZVi0XQ0
In reply to: News_Amazon's post

They state: As a rule of thumb, high-traffic ASINs typically receive several dozen orders per week or more.
Yet I have an item that had 276 sessions and 226 orders in the last 7 days, and even that didn’t qualify.

00
user profile
Seller_UkVOUeQAuE2qH
In reply to: News_Amazon's post

Great tool to improve your sales if you are struggling! BUT, yeah give the power to the items or to brand owners that are already getting high traffic and good sales volume to start with. Then leave the sellers behind who are struggling to get a grip on understanding how and what should work. Don’t you think this tool will influence a rather monopoly culture among who are already doing good? Provide help who need it most, not who bring you money most.

Your brand’s products must meet minimum traffic requirements.

20
user profile
Seller_9Uf78DYSZ2lcW
In reply to: News_Amazon's post

Does this require Brand Registry in order to work?

00
user profile
Seller_tvUnTMOounkGW
In reply to: News_Amazon's post

Your link is broken

10
user profile
Seller_u7LZBAJb5un9U
In reply to: News_Amazon's post

So, where can i create the /B test, Amazon just said the benefit of the test, but i can’t find the button to click and create the test, that’s awful

00
There are no more posts to display
user profile
Seller_ov7tPznFfbE6R
In reply to: News_Amazon's post

And of course Amazon leaves out "In order to run experiments that have statistically meaningful conclusions, your brand’s products must meet minimum traffic requirements. Right now, none of your products meet that threshold. "

Any clue, Amazon, what that minimum traffic requirement might be? Or is that another metric we should just consider a crap shoot, like the IPI score?

150
user profile
Seller_ov7tPznFfbE6R
In reply to: News_Amazon's post

And of course Amazon leaves out "In order to run experiments that have statistically meaningful conclusions, your brand’s products must meet minimum traffic requirements. Right now, none of your products meet that threshold. "

Any clue, Amazon, what that minimum traffic requirement might be? Or is that another metric we should just consider a crap shoot, like the IPI score?

150
Reply
user profile
Seller_fGluy2Rns9Cfx
In reply to: News_Amazon's post

Based on main product image guidelines, what other image options could there be?

40
user profile
Seller_fGluy2Rns9Cfx
In reply to: News_Amazon's post

Based on main product image guidelines, what other image options could there be?

40
Reply
user profile
Seller_JE8QYbLBYCR04
In reply to: News_Amazon's post

The primary image option is not available for us. We have the other two types, but not the primary images.

20
user profile
Seller_JE8QYbLBYCR04
In reply to: News_Amazon's post

The primary image option is not available for us. We have the other two types, but not the primary images.

20
Reply
user profile
Seller_3m0H29ZVi0XQ0
In reply to: News_Amazon's post

They state: As a rule of thumb, high-traffic ASINs typically receive several dozen orders per week or more.
Yet I have an item that had 276 sessions and 226 orders in the last 7 days, and even that didn’t qualify.

00
user profile
Seller_3m0H29ZVi0XQ0
In reply to: News_Amazon's post

They state: As a rule of thumb, high-traffic ASINs typically receive several dozen orders per week or more.
Yet I have an item that had 276 sessions and 226 orders in the last 7 days, and even that didn’t qualify.

00
Reply
user profile
Seller_UkVOUeQAuE2qH
In reply to: News_Amazon's post

Great tool to improve your sales if you are struggling! BUT, yeah give the power to the items or to brand owners that are already getting high traffic and good sales volume to start with. Then leave the sellers behind who are struggling to get a grip on understanding how and what should work. Don’t you think this tool will influence a rather monopoly culture among who are already doing good? Provide help who need it most, not who bring you money most.

Your brand’s products must meet minimum traffic requirements.

20
user profile
Seller_UkVOUeQAuE2qH
In reply to: News_Amazon's post

Great tool to improve your sales if you are struggling! BUT, yeah give the power to the items or to brand owners that are already getting high traffic and good sales volume to start with. Then leave the sellers behind who are struggling to get a grip on understanding how and what should work. Don’t you think this tool will influence a rather monopoly culture among who are already doing good? Provide help who need it most, not who bring you money most.

Your brand’s products must meet minimum traffic requirements.

20
Reply
user profile
Seller_9Uf78DYSZ2lcW
In reply to: News_Amazon's post

Does this require Brand Registry in order to work?

00
user profile
Seller_9Uf78DYSZ2lcW
In reply to: News_Amazon's post

Does this require Brand Registry in order to work?

00
Reply
user profile
Seller_tvUnTMOounkGW
In reply to: News_Amazon's post

Your link is broken

10
user profile
Seller_tvUnTMOounkGW
In reply to: News_Amazon's post

Your link is broken

10
Reply
user profile
Seller_u7LZBAJb5un9U
In reply to: News_Amazon's post

So, where can i create the /B test, Amazon just said the benefit of the test, but i can’t find the button to click and create the test, that’s awful

00
user profile
Seller_u7LZBAJb5un9U
In reply to: News_Amazon's post

So, where can i create the /B test, Amazon just said the benefit of the test, but i can’t find the button to click and create the test, that’s awful

00
Reply
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