Sessions Total as percentage of total Amazon Traffic
Does anyone know if it is possible to pull a report to see where your sessions rank as a percentage of total Amazon traffic?
I would be curious to know this as I have observed that my store traffic has steadily decreased over the past six months so would like to benchmark my business against Amazon's overall performance.
This would be useful to see if my overall sessions traffic is dropping in line with Amazon's overall sessions volume or if my relative share of traffic is declining.
With this sort of information I would be able to plan where my advertising budget is can be best utilised
0 replies
Danny_Amazon
Hey there @Seller_pixSY1g97J4aL- appreciate this post. I do not believe Amazon Advertising offers visibility into session ranks vs total Amazon traffic, but you may wish to reach out to the Amazon Advertising support teams for additional context.
I can share that you may find their Media Planning Suite Guide to be helpful, as it does offer the potential to find some pretty cool insights about your audience, and what populations on Amazon may yet not be being reached through a campaign.
