Hi,

I am having issues trademarking my brand name so I may need to change it slightly to successfully trademark it with the USPTO. I understand that I cannot change the brand name on my listings on Amazon. However, I know that Amazon allows changing a listing's brand name if it has typos or similar issues. My question is, would I be able to add a word to my brand name? For example, if my brand was "Bob's Furniture." Would I be able to change it to by adding a word to it such as "Bob's Furniture Outlet?"

Please let me know if you have any experience with this. Thanks!

Hi,

I have repeatedly requested a brand name change for ASIN B09D9PT63Z, and my latest request is logged under case number 15382519081. Despite my efforts, this request has been denied for benign reasons.

The request is in line with Amazon's Brand Name Policy, which states, "The brand attribute on a listing must match the name of the brand that produced the product." Our products are branded with "LEMON" (all capital letters), as clearly reflected on the product packaging, in the product images on the listing pages, and signified by our products' GTINs.

During the initial listing creation, we encountered issues related to the trademark and Amazon Brand Registry, preventing us from setting the correct brand name. These issues have now been resolved, and we have full rights and recognition as the brand owner within Amazon Brand Registry.

I am seeking assistance from the Amazon personnel to escalate this matter and ensure the brand name update is processed in compliance with Amazon policies. This change is crucial for maintaining consistency and accuracy on the platform and enhancing the customer experience.

Thank you for your support.

Best regards,

Cha

Is there any remedy for a brand name change?

I want to save the reviews on my current product listing that needs a brand name change. Many years ago, an Amazon rep told me to use my company name as my brand name (had a trademark) to use brand protection against bad sellers who were selling without my permission. I was told I could change my brand name anytime, and when I had the trademark for my actual brand name, I could change it and not worry.

It worked to protect my listing from fake sellers at the time, so I was happy. Now, I want to change my brand name, and everyone says I need to create a new listing, but I would lose my reviews if I did that.

My brand name took some years to get because it was initially disputed, but we got it in the end. In the present day, my company name is my brand name. Customers are still buying on the listing, and I can't afford to leave the reviews behind.

Could I go through any appeal process to have a real human help me? Could they go back and see that a rep gave me bad advice and call this a special circumstance?