New product promotion
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Seller_ImqgFCvLvYPDi

New product promotion

Recently, the exposure of new products has been very low, and the advertising bidding has exceeded the suggested bidding, but it has not been exposed yet. Only recently arrived new products are like this. After changing the listing of old products, there will also be a 2-3 day traffic cliff. Has anyone encountered the same situation? What should I do?

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Tatiana_Amazon

Hi @Seller_ImqgFCvLvYPDi,

It can be difficult to determine what exactly needs to be done without seeing the actual campaign and associated ASINs. However, with new and old products, it is important to remember that your Ad Campaigns will only be as strong as your product pages. Here are a couple of articles that might help with the discoverability and exposure of your new products:

Let me know if this helps or if you have any follow up questions.

Tatiana

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