New product promotion
Recently, the exposure of new products has been very low, and the advertising bidding has exceeded the suggested bidding, but it has not been exposed yet. Only recently arrived new products are like this. After changing the listing of old products, there will also be a 2-3 day traffic cliff. Has anyone encountered the same situation? What should I do?
1 reply
Tatiana_Amazon
Hi @Seller_ImqgFCvLvYPDi,
It can be difficult to determine what exactly needs to be done without seeing the actual campaign and associated ASINs. However, with new and old products, it is important to remember that your Ad Campaigns will only be as strong as your product pages. Here are a couple of articles that might help with the discoverability and exposure of your new products:
- Ads Academy: Are your products ready for advertising?
- Happy spring! Is it time for some SEO spring cleaning?
Let me know if this helps or if you have any follow up questions.
Tatiana
