Countries
Read onlyPoint of view: you’ve just set up your first ads campaign and researched relevant keywords to set yourself up for success. Your campaign goes live and you have a great CTR (click-through-rate), but your conversion is low or even nonexistent.
Sound familiar?
A campaign can be executed flawlessly, but it’s important to remember that your sponsored ads are only as strong as the products featured in them. The ads exist to help lead a buyer to the product, but the product needs to sell itself once they get there. But how do you achieve this?
The answer is all in the quality of your listing and it’s detail page, and a high quality detail page will have the following elements:
Updating product pages is a lot of work and I know what you’re thinking — will this actually work?
But did you know that advertisers who applied at least one improvement recommendation for their product detail page saw a 29% increase in sales after one week, on average, when also advertising with sponsored ads.*
Based on that stat, I’d say it’s worth a try!
Check out the Amazon Ads guide on improving products for advertising and let us know what you think! And feel free to share your own experiences and suggestions when it comes to improving your product pages. What improvements have you made and what was the result?
* WW, 07/01/2022 to 12/31/2022. This is based on past data and does not guarantee future performance.
So glad this info has been helpful, @Seller_p8DgF7zAESNUZ! Keep us updated on your advertising journey!