Hi there everyone, hope your Prime Day has gone well! Today I’ll be talking about an issue that has been brought up often in the Forums lately; issues with creating new ASINs with UPCs.

For those who have had this issue you might have gotten the following error message:

“the SKU does not match any ASIN and contains invalid value(s) for attributes required for creation of a new ASIN”

This means that your UPC has not been able to be verified as Valid as indicated by the Valid UPCs help page. As mentioned on the help page, UPCs must be registered in the GS1 database to be seen as valid. You can also get this error if the information on GS1 doesn’t match exactly to what you provided to Amazon. This includes the Brand as well as the UPC owner information. Whenever you get this error I recommend you review both your GS1 Database contribution as well as your Seller Account information as if they don’t match exactly you will run into issues. The information is case sensitive!

If you still aren’t able to create your listing and everything appears to match you can reach out to Seller Support and provide the following information to request an internal review:

• Screenshot of the error (Timestamp with batch ID)
• The brand name
• The complete title
• The UPC or EAN
• The store
• Batch ID
• The GS1 certificate or a screenshot from the GS1 database showing the UPC or EAN and the owner
• Proof of relation between the brand or the manufacturer and the UPC or EAN owner.

The Seller Support team should be able to assist as long as the information matches accurately. If you are having any issues like this, I would recommend creating a new thread, however please feel free to share your experiences resolving this error on this thread.

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Thank you for your understanding and see you next time!

-Glenn