🚨 PROCESS UPDATE - Report Incorrect Brand Name Changes
We want to address a concern that many of you have raised regarding unauthorized Brand name changes on Amazon.
We have engaged with many of you, hear you, and we understand the frustration and potential impact this can have on your business.
First, we want to assure you that we are actively working with our internal teams to address this issue. Your feedback is invaluable, and we're committed to improving the selling experience for all of our partners.
As this is a continuous process improvement, I wanted to surface a post @Dougal_Amazon created a few months ago titled “Protect Your Brand from Unauthorized Brand Name Changes on Amazon." While you can still reference this post, we've established a new escalation path for our sellers. If you experience an unauthorized brand name change, please follow these steps:
- Submit a report through the "Report Abuse" feature
- Select "Product detail page was changed to represent a different product"
- We suggest sellers to provide relevant details such as when the ASIN was created, by whom, and what the brand name was originally.
We're continuously monitoring these reports and working to streamline the resolution process.
However, if your report is declined, please don't hesitate to create a discussion post in the "Manage Your Brand" category and be sure to include your complaint ID for faster follow-up.
We want to emphasize that we're taking this matter seriously and our teams are collaborating to develop more robust safeguards against unauthorized brand name changes. We appreciate your patience as we work towards a more secure and efficient system.
As always, we're here to help. If you have any questions, please let me know.
0 replies
Seller_kIukTwdhvntAp
"We want to emphasize that we're taking this matter seriously "
Sadly, several YEARS ago Amazon actually notified all sellers of ASINs if there were ANY changes to the details. Changes including bullet points, titles, brand names, text descriptions, images and so on were all sent to the sellers for comments and whether they agreed or disagreed.
Of course, for some mysterious reason THAT STOPPED and all the mass hijackings and disruptions to ASINs took off like the Black Plague on here.
WHY did Amazon stop caring about the integrity of the listings back then?
I'm sure it had absolutely nothing to do with opening the site to masses of offshore sellers BUT I'm a firm believer in Gibbs Rule 39.
Seller_qMgi7qxvEo7f1
I can't believe anymore, unfortunately.
How about you give us back our own listings, you give us full option to change everything, remove false brands, switch it to your own brands or switch it to "generic", and then give us the option to lock it down, so no more hijacking and/or changes would happen to the listings, unless we (the ones who made the page) want to change it?
Just like on the other large marketplace websites.
Amazon should do something, because this tariff thing is going to hit so bad, Amazon has to fix things to keep the sellers on the page. The tariff difficulties are going to be a huge problem enough. The sellers don't want mental abuse and never-ending bugs besides the other problem. :-( Feels like a very depressing timeline can happen really soon, if the world leaders are not sitting down and fixing the problem they caused for the world economy.
Seller_r9wMm8LrE5iKj
How can such a known problem have such a poor solution? "Product detail page was changed to represent a different product" does not address the issue at hand, and would not be intuitive to anyone not reading this post when dealing with the problem. If you're going to "move fast and break things" can you at least come back and fix them later?
Seller_4Parpg5ZyTnnk
Hi Sandy - what about when a listing not owned or created by us had its brand name changed at some point, then it gets flagged for suspected IP? There was a Little Debbie product that we sold for years. We got flagged and then checked the listing and found it had some weird brand name, I got hit with a suspected IP as a result because the listing was using the words Little Debbie and the brand name was no longer related to Little Debbie. Can I give you the ASIN to look into?
Seller_r9wMm8LrE5iKj
Citation needed ... we've been dealing with some issues for over a decade, and if you continue to break things faster than you fix them, the list of deficiencies will just to continue to grow. I don't think you understand how your company actually operates.
Seller_Sram36TnVt73c
First, we want to assure you that we are actively working with our internal teams to address this issue. Your feedback is invaluable, and we're committed to improving the selling experience for all of our partners.
Really? Because it's been going on for many years... when did the 'actively working' part actually begin?
Instead of streamlining the resolution process why not streamline a process to stop this from happening AT ALL?
I don't need a better way to report these; you need a better way to catch and stop them.
How about suspending accounts and sending FBA inventory back to offending sellers that do this so that they become afraid to do it, since it is obvious you can't fix your website?
Seller_r9wMm8LrE5iKj
Followed these directions, got this result: "Thank you for your report of a suspected policy violation. We cannot take action on the report as no violation has been identified on the reported B07JKPQ8GM for the violation type selected."
This WAS a violation (you can see the brand name on the product, and the brand has been changed to the name of a seller), but of course, the patched-together process to address what is a MAJOR problem on your platform -- a platfrorm that shouts how much it protects brands, while dumping all over them -- unsurprisingly fails, because Amazon is not about protecting brands, it's about putting them out of business over the long run.
You may THINK your employer cares, but they do not give a shirt. Any gladhanding you then pass along is just wrong. Put down the Kool-aid, and get a job at a company that isn't so clearly evil.
Seller_jvfhuXWiqaKrs
Hi @Sandy_Amazon, I'm glad Amazon is finally paying attention to this problem, but attention is also due to the inverse of this problem. Correct brand name changes are way too difficult to get done.
Could you please explain the correct pathway for changing a brand when its formatting is incorrect? It's very hard to get Seller Support to understand the difference between a brand name change, and a brand name correction.
An example would be if we sell a product from a brand called "Apollo", which is enrolled in brand registry, but a detail page is set up under the brand "Apollo Products". Amazon will flag this page for trademark infringement - infringing against the IP of "Apollo" - because the brand on the page isn't an exact match to the formatting in Brand Registry.
What is the correct way to get Amazon to fix this very common type of problem? Seller Support unfortunately lacks the training to differentiate between correcting an error and rebranding.
Seller_xfeOewbPONwWL
therre amazon system is comuterized and they do not work even after report through brand registry too.
Seller_hbEyVsDAOl02S
Also check your amazon ads account. US brands have become enemy #1 to the world so if you're a US brand especially look out. And fyi these attacks are being done by groups sponsored by entire nations
