We're updating our product title policy to standardize listings and enhance the shopping experience across our stores.

Over time, we’ve observed that product titles have become longer, and they sometimes include redundant wording or characters that can decrease customer confidence. These new policy changes will help ensure that product titles are clear, concise, and consistent.

The following new requirements will take effect on January 21, 2025:

• For most product categories, titles may not exceed 200 characters, including spaces.
• The special characters !, $, ?, _, {, }, ^, ¬, and ¦ are not allowed, unless they are part of the brand name.
• Titles may not contain the same word more than twice. Prepositions, articles, and conjunctions are exceptions.

If you have titles that do not comply with the requirements listed above, we recommend that you update them.

Starting January 21, all title changes will be subject to the updated policy, and you'll be able to view and fix any non-compliant titles in Manage All Inventory.

Additionally, we'll provide override suggestions for non-compliant titles to brand owners in Review Listing Updates. Brand owners will have 14 days to act upon on the suggestions before we update the titles to comply with our requirements. These suggestions will be rolled out gradually.

Your listings will remain active during this process, and you’ll still be able to make edits to your product titles as long as your changes comply with the new policy.

For more information, including character limits by product category and store, go to Product title requirements.

You can now use generative artificial intelligence (AI) to create high-quality product listings that are automatically tailored to Amazon’s store.

To get started, simply go to List Your Products and use one of the following options:

• Enter a few keywords to describe your product in the Keywords tab and then click Create a new listing from the search results page.
• Click the Product image tab to upload a product image from your device.
• Click the Blank form tab to access Generate Listing Content, and directly enter a few keywords or upload a product image.

The tool will then generate the product title, bullet point, and description attribute content that you can review and edit.

Before you publish generated content to the Amazon catalog, we recommend that you review it thoroughly and ensure all product details are accurate.

Our generative AI tools are constantly learning and evolving. We’re actively developing powerful new capabilities to make generated listings more effective, and make it even easier for you to list products.

For more information on how to use generative AI product listing features, go to List Your Products and Add one product at a time.