Subscribe and Save

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Can anyone shed any light on eligibility for Subscribe and Save box? It appears as though all of the things we sell would be eligible, but we seldom get that feature offered box. At first, I thought you had to be the brand owner of a product, but looking at who usually gets the S & S box- that definitely is not the case. I am certain that these sellers are not the brand owners.

Now, I have reached out to seller help and they keep responding that you must be THE brand owner to be eligible for S & S - which I know not to be the case. I am a brand owner and should be eligible and it's extremely frustrating when I know seller help is wrong ,but they keep giving me the same response.

Please help

Thanks