URGENT - All subcategories for Handmade have disappeared
@priscilla_amazonand @KJ_Amazon
Not sure how long it's been this way, but I just noticed that all of the sub categories for handmade have disappeared. The information is still in the category listing report, but isn't being used on Amazon.com (see enclosed pictures, but I also have a loom recorded that I can't post here). When you are in a listing, it does not show the subcategory in the product details section:
it does not show the breadcrumbs at the top of the page:
the actual page for subcategory BSR's doesn't exist anymore,
and on the main Amazon BSR page, Handmade doesn't have a hyperlink anymore that opens into the subcategories.
I think this is one more thing that is having a sales impact for the handmade category because correct categorization has a huge impact on how items are shown on Amazon. Can you have a team member look into this ASAP? Thanks!
URGENT - All subcategories for Handmade have disappeared
@priscilla_amazonand @KJ_Amazon
Not sure how long it's been this way, but I just noticed that all of the sub categories for handmade have disappeared. The information is still in the category listing report, but isn't being used on Amazon.com (see enclosed pictures, but I also have a loom recorded that I can't post here). When you are in a listing, it does not show the subcategory in the product details section:
it does not show the breadcrumbs at the top of the page:
the actual page for subcategory BSR's doesn't exist anymore,
and on the main Amazon BSR page, Handmade doesn't have a hyperlink anymore that opens into the subcategories.
I think this is one more thing that is having a sales impact for the handmade category because correct categorization has a huge impact on how items are shown on Amazon. Can you have a team member look into this ASAP? Thanks!
3 replies
Seller_M94fHI9Bg7LMX
And even though I know it's a huge exercise in futility, I also opened a case (16323357271) so you can get someone right on this.
Seller_LTNvvFJ2jqJOv
I thought I saw a letter from Amazon Handmade about this... Sorry I couldn't get the images to copy from the email.
Upcoming Handmade Discoverability Improvements
Amazon Handmade
Need Help?
Handmade New Listing Experience and Product Type Reclassification
The Handmade team is making changes to improve customer discoverability of Handmade products in the Amazon stores!
What is changing?
As a reminder to our 2023 announcement, we are beginning a multi-year project to reclassify existing Handmade products from GUILD product types to standard product types.
A product type refers to a set of products that share similar attributes. For example, a lamp within the GUILD_HOME product type would move to the LAMP product type.
Don’t worry— although we are reclassifying your existing Handmade products to standard product types, your existing Handmade products will remain within Amazon’s Handmade category, even after this change.
Why does this matter?
Reclassifying Handmade products into standard product types enables the following features:
Handmade products will appear when customers search and browse in standard categories. This is one of the top feature requests from our Handmade community. As a reminder, Handmade products are already discoverable in all products search.
Better discoverability from refined product searches.
Handmade products will receive enhanced detail page content, including larger product images and category-specific detail page features.
Handmade products will appear in Seller Central’s Listing Quality Dashboard (LQD), which you can use to improve your Handmade products’ listing quality.
Ability to list a single ASIN in eight marketplaces.
After we reclassify your Handmade products to standard product types, you will see the new listing experience that we launched earlier this year on your reclassified products. If your product has been reclassified, you will find the Handmade Classification attribute present on your product.
When we reclassify your products, they will not lose your sales history, ratings, or reviews. However, your reclassified products’ sales ranks will change from ranking within Handmade to ranking within their corresponding standard product types.
What if I want to enjoy the new benefits right away?
If you do not want to wait for Amazon to reclassify your existing Handmade products, you are welcome to relist your existing Handmade products using the new listing experience so your products receive these additional benefits. Keep in mind, relisting a product will generate a new ASIN. New ASINs will not carry over existing sales history, ratings, or reviews from your previous ASIN.
Frequently Asked Questions
What are differences between Reclassified listings vs. Relisting?
Reclassified products
Newly listed products
Your reclassified products will retain their customer reviews.
Your newly listed products will not retain your existing customer reviews.
Your reclassified products will retain their product rating.
Your newly listed products will not retain your existing product rating.
Your reclassified products will retain their sales ranking, however, your sales ranks will change in ranking to correspond with the new standard product types.
Your newly listed products will not retain your existing sales ranking.
You will have to wait until we reclassify your products through 2024 – 2025 to benefit from many of the added discoverability and new attribute features.
Early access to new attributes to improve discoverability.
Early access to appear when customers search and browse in standard categories.
Early access to listing a single ASIN in eight marketplaces.
Early access to the Listing Quality Dashboard, which you can use to improve your Handmade products’ listing quality to drive sales and reduce returns.
Does this mean that my products will no longer be part of Amazon’s Handmade category?
No. Your products will continue to belong to Amazon’s Handmade category, Handmade store, Handmade search, and all products search, even after they are reclassified to standard product types.
Will reclassification change my Handmade products’ fees?
No. There will be no impact to your Handmade products’ fees as a result of reclassification to standard product types.
What is a product type?
A product type refers to a set of products that share similar attributes. Each product type has a corresponding template that allows you to provide relevant information about the product. Product-specific attributes are tagged as recommended and providing data for these recommended attributes helps improve the overall shopping experience by helping customers make informed buying decisions. These attributes are used to improve the customer experience in search and on the product detail page.
What are the current product types for Handmade products?
Currently, Handmade products are classified under nine broad GUILD product types: GUILD_ACCESSORIES, GUILD_APPAREL, GUILD_BABY, GUILD_BEAUTY_GROOMING, GUILD_HOME, GUILD_JEWELRY, GUILD_PET_SUPPLIES, GUILD_SHOES, GUILD_TOYS_AND_GAMES.
Which standard product types will Handmade products be reclassified?
Handmade products will be reclassified into hundreds of more granular product types. For example, Handmade sandals will be reclassified from the GUILD_SHOES product type to the SANDAL product type; Handmade necklaces will be reclassified from the GUILD_JEWELRY product type to the NECKLACE product type; Handmade pillows will be reclassified from the GUILD_HOME product type to the PILLOW product type; and so on.
Am I required to update my products?
Yes. You will be required to provide new required attributes when you edit your existing listings. The specific attributes that are required will vary based on your listings’ standard product types.
For example, for listings in the SHOES product type, you will be required to provide the footwear_size attribute. As another example, in order to save changes to your products that are variation parents, you will need to provide: CPSIA attribute (cpsia_cautionary_statement.value), Supplier Package Type attribute (supplier_package_type.value), and for Fulfilled by Amazon (FBA) products, the fulfilment center receiving and fulfilment center storage attributes. To view new required attributes, navigate to Seller Central’s Listing Quality Dashboard where you can update your products
My Handmade products are customizable; are they still eligible for reclassification?
Yes! Customization does not impact whether or not products are eligible for reclassification.
Some of my listings have been reclassified but others have not. What should I do?
Nothing. Handmade plans to reclassify products from 2024 to 2025. If you don’t see your Handmade products in Seller Central reclassified right away, rest assured, it’s coming.
May I request Amazon to reclassify my Handmade products?
No. We plan to reclassify products from 2024 to 2025. Selling Partner Support cannot manually move your Handmade products to standard product types.
My Handmade products are in Fulfilled by Amazon (FBA); are they still eligible for reclassification?
Yes! FBA does not impact whether or not products are eligible for reclassification. However, products in FBA will require you to populate the fulfillment center receiving and fulfillment center storage attributes when editing your existing FBA listings.
How can I improve discoverability of my Handmade products before they’re reclassified into standard product types?
There are several steps you can take to improve discoverability of your Handmade products before they’re reclassified into standard product types:
Ensure your listings have bullet points, keywords, and optional attributes populated.
Update your products to use variations instead of customizations, where applicable (e.g., for different colors and sizes).
Enroll your products in Sponsored Advertisements.
Enroll your products in Fulfilled by Amazon so they qualify for Prime shipping.
What happens when I need to add a new variational child to a listing that has already been reclassified to a standard product type?
If you add a new variational child to a listing that has already been reclassified to a standard product type, then the new variational child will be listed in the standard product type.
How does reclassification impact variation families?
Reclassifying variation families may require additional actions from you to update your listings. If so, we will communicate additional information on required actions.
What if I edit my existing listings using a feed/inventory file?
You will need to download a new feed template for your products’ categories. Then you will need to provide attributes into the new template and upload the file. Learn more about how to upload via the inventory file here.
Can I copy listings for Handmade products that are already reclassified in order to list new Handmade products in standard product types?
Yes. You can copy listings that have already been reclassified.
Can I copy listings that haven't been reclassified in order to list new Handmade products in standard product types?
No. You will need to list new Handmade products in standard product types rather than listing them in the previous GUILD product types.
What’s next?
Look out for future emails on Handmade product type reclassification. We will be sharing more tips and best practices to help you make the most of your Handmade products being discoverable in standard categories.
Warm regards,
The Handmade Team
URGENT - All subcategories for Handmade have disappeared
@priscilla_amazonand @KJ_Amazon
Not sure how long it's been this way, but I just noticed that all of the sub categories for handmade have disappeared. The information is still in the category listing report, but isn't being used on Amazon.com (see enclosed pictures, but I also have a loom recorded that I can't post here). When you are in a listing, it does not show the subcategory in the product details section:
it does not show the breadcrumbs at the top of the page:
the actual page for subcategory BSR's doesn't exist anymore,
and on the main Amazon BSR page, Handmade doesn't have a hyperlink anymore that opens into the subcategories.
I think this is one more thing that is having a sales impact for the handmade category because correct categorization has a huge impact on how items are shown on Amazon. Can you have a team member look into this ASAP? Thanks!
URGENT - All subcategories for Handmade have disappeared
@priscilla_amazonand @KJ_Amazon
Not sure how long it's been this way, but I just noticed that all of the sub categories for handmade have disappeared. The information is still in the category listing report, but isn't being used on Amazon.com (see enclosed pictures, but I also have a loom recorded that I can't post here). When you are in a listing, it does not show the subcategory in the product details section:
it does not show the breadcrumbs at the top of the page:
the actual page for subcategory BSR's doesn't exist anymore,
and on the main Amazon BSR page, Handmade doesn't have a hyperlink anymore that opens into the subcategories.
I think this is one more thing that is having a sales impact for the handmade category because correct categorization has a huge impact on how items are shown on Amazon. Can you have a team member look into this ASAP? Thanks!
URGENT - All subcategories for Handmade have disappeared
@priscilla_amazonand @KJ_Amazon
Not sure how long it's been this way, but I just noticed that all of the sub categories for handmade have disappeared. The information is still in the category listing report, but isn't being used on Amazon.com (see enclosed pictures, but I also have a loom recorded that I can't post here). When you are in a listing, it does not show the subcategory in the product details section:
it does not show the breadcrumbs at the top of the page:
the actual page for subcategory BSR's doesn't exist anymore,
and on the main Amazon BSR page, Handmade doesn't have a hyperlink anymore that opens into the subcategories.
I think this is one more thing that is having a sales impact for the handmade category because correct categorization has a huge impact on how items are shown on Amazon. Can you have a team member look into this ASAP? Thanks!
3 replies
3 replies
Seller_M94fHI9Bg7LMX
And even though I know it's a huge exercise in futility, I also opened a case (16323357271) so you can get someone right on this.
Seller_LTNvvFJ2jqJOv
I thought I saw a letter from Amazon Handmade about this... Sorry I couldn't get the images to copy from the email.
Upcoming Handmade Discoverability Improvements
Amazon Handmade
Need Help?
Handmade New Listing Experience and Product Type Reclassification
The Handmade team is making changes to improve customer discoverability of Handmade products in the Amazon stores!
What is changing?
As a reminder to our 2023 announcement, we are beginning a multi-year project to reclassify existing Handmade products from GUILD product types to standard product types.
A product type refers to a set of products that share similar attributes. For example, a lamp within the GUILD_HOME product type would move to the LAMP product type.
Don’t worry— although we are reclassifying your existing Handmade products to standard product types, your existing Handmade products will remain within Amazon’s Handmade category, even after this change.
Why does this matter?
Reclassifying Handmade products into standard product types enables the following features:
Handmade products will appear when customers search and browse in standard categories. This is one of the top feature requests from our Handmade community. As a reminder, Handmade products are already discoverable in all products search.
Better discoverability from refined product searches.
Handmade products will receive enhanced detail page content, including larger product images and category-specific detail page features.
Handmade products will appear in Seller Central’s Listing Quality Dashboard (LQD), which you can use to improve your Handmade products’ listing quality.
Ability to list a single ASIN in eight marketplaces.
After we reclassify your Handmade products to standard product types, you will see the new listing experience that we launched earlier this year on your reclassified products. If your product has been reclassified, you will find the Handmade Classification attribute present on your product.
When we reclassify your products, they will not lose your sales history, ratings, or reviews. However, your reclassified products’ sales ranks will change from ranking within Handmade to ranking within their corresponding standard product types.
What if I want to enjoy the new benefits right away?
If you do not want to wait for Amazon to reclassify your existing Handmade products, you are welcome to relist your existing Handmade products using the new listing experience so your products receive these additional benefits. Keep in mind, relisting a product will generate a new ASIN. New ASINs will not carry over existing sales history, ratings, or reviews from your previous ASIN.
Frequently Asked Questions
What are differences between Reclassified listings vs. Relisting?
Reclassified products
Newly listed products
Your reclassified products will retain their customer reviews.
Your newly listed products will not retain your existing customer reviews.
Your reclassified products will retain their product rating.
Your newly listed products will not retain your existing product rating.
Your reclassified products will retain their sales ranking, however, your sales ranks will change in ranking to correspond with the new standard product types.
Your newly listed products will not retain your existing sales ranking.
You will have to wait until we reclassify your products through 2024 – 2025 to benefit from many of the added discoverability and new attribute features.
Early access to new attributes to improve discoverability.
Early access to appear when customers search and browse in standard categories.
Early access to listing a single ASIN in eight marketplaces.
Early access to the Listing Quality Dashboard, which you can use to improve your Handmade products’ listing quality to drive sales and reduce returns.
Does this mean that my products will no longer be part of Amazon’s Handmade category?
No. Your products will continue to belong to Amazon’s Handmade category, Handmade store, Handmade search, and all products search, even after they are reclassified to standard product types.
Will reclassification change my Handmade products’ fees?
No. There will be no impact to your Handmade products’ fees as a result of reclassification to standard product types.
What is a product type?
A product type refers to a set of products that share similar attributes. Each product type has a corresponding template that allows you to provide relevant information about the product. Product-specific attributes are tagged as recommended and providing data for these recommended attributes helps improve the overall shopping experience by helping customers make informed buying decisions. These attributes are used to improve the customer experience in search and on the product detail page.
What are the current product types for Handmade products?
Currently, Handmade products are classified under nine broad GUILD product types: GUILD_ACCESSORIES, GUILD_APPAREL, GUILD_BABY, GUILD_BEAUTY_GROOMING, GUILD_HOME, GUILD_JEWELRY, GUILD_PET_SUPPLIES, GUILD_SHOES, GUILD_TOYS_AND_GAMES.
Which standard product types will Handmade products be reclassified?
Handmade products will be reclassified into hundreds of more granular product types. For example, Handmade sandals will be reclassified from the GUILD_SHOES product type to the SANDAL product type; Handmade necklaces will be reclassified from the GUILD_JEWELRY product type to the NECKLACE product type; Handmade pillows will be reclassified from the GUILD_HOME product type to the PILLOW product type; and so on.
Am I required to update my products?
Yes. You will be required to provide new required attributes when you edit your existing listings. The specific attributes that are required will vary based on your listings’ standard product types.
For example, for listings in the SHOES product type, you will be required to provide the footwear_size attribute. As another example, in order to save changes to your products that are variation parents, you will need to provide: CPSIA attribute (cpsia_cautionary_statement.value), Supplier Package Type attribute (supplier_package_type.value), and for Fulfilled by Amazon (FBA) products, the fulfilment center receiving and fulfilment center storage attributes. To view new required attributes, navigate to Seller Central’s Listing Quality Dashboard where you can update your products
My Handmade products are customizable; are they still eligible for reclassification?
Yes! Customization does not impact whether or not products are eligible for reclassification.
Some of my listings have been reclassified but others have not. What should I do?
Nothing. Handmade plans to reclassify products from 2024 to 2025. If you don’t see your Handmade products in Seller Central reclassified right away, rest assured, it’s coming.
May I request Amazon to reclassify my Handmade products?
No. We plan to reclassify products from 2024 to 2025. Selling Partner Support cannot manually move your Handmade products to standard product types.
My Handmade products are in Fulfilled by Amazon (FBA); are they still eligible for reclassification?
Yes! FBA does not impact whether or not products are eligible for reclassification. However, products in FBA will require you to populate the fulfillment center receiving and fulfillment center storage attributes when editing your existing FBA listings.
How can I improve discoverability of my Handmade products before they’re reclassified into standard product types?
There are several steps you can take to improve discoverability of your Handmade products before they’re reclassified into standard product types:
Ensure your listings have bullet points, keywords, and optional attributes populated.
Update your products to use variations instead of customizations, where applicable (e.g., for different colors and sizes).
Enroll your products in Sponsored Advertisements.
Enroll your products in Fulfilled by Amazon so they qualify for Prime shipping.
What happens when I need to add a new variational child to a listing that has already been reclassified to a standard product type?
If you add a new variational child to a listing that has already been reclassified to a standard product type, then the new variational child will be listed in the standard product type.
How does reclassification impact variation families?
Reclassifying variation families may require additional actions from you to update your listings. If so, we will communicate additional information on required actions.
What if I edit my existing listings using a feed/inventory file?
You will need to download a new feed template for your products’ categories. Then you will need to provide attributes into the new template and upload the file. Learn more about how to upload via the inventory file here.
Can I copy listings for Handmade products that are already reclassified in order to list new Handmade products in standard product types?
Yes. You can copy listings that have already been reclassified.
Can I copy listings that haven't been reclassified in order to list new Handmade products in standard product types?
No. You will need to list new Handmade products in standard product types rather than listing them in the previous GUILD product types.
What’s next?
Look out for future emails on Handmade product type reclassification. We will be sharing more tips and best practices to help you make the most of your Handmade products being discoverable in standard categories.
Warm regards,
The Handmade Team
Seller_M94fHI9Bg7LMX
And even though I know it's a huge exercise in futility, I also opened a case (16323357271) so you can get someone right on this.
Seller_M94fHI9Bg7LMX
And even though I know it's a huge exercise in futility, I also opened a case (16323357271) so you can get someone right on this.
Seller_LTNvvFJ2jqJOv
I thought I saw a letter from Amazon Handmade about this... Sorry I couldn't get the images to copy from the email.
Upcoming Handmade Discoverability Improvements
Amazon Handmade
Need Help?
Handmade New Listing Experience and Product Type Reclassification
The Handmade team is making changes to improve customer discoverability of Handmade products in the Amazon stores!
What is changing?
As a reminder to our 2023 announcement, we are beginning a multi-year project to reclassify existing Handmade products from GUILD product types to standard product types.
A product type refers to a set of products that share similar attributes. For example, a lamp within the GUILD_HOME product type would move to the LAMP product type.
Don’t worry— although we are reclassifying your existing Handmade products to standard product types, your existing Handmade products will remain within Amazon’s Handmade category, even after this change.
Why does this matter?
Reclassifying Handmade products into standard product types enables the following features:
Handmade products will appear when customers search and browse in standard categories. This is one of the top feature requests from our Handmade community. As a reminder, Handmade products are already discoverable in all products search.
Better discoverability from refined product searches.
Handmade products will receive enhanced detail page content, including larger product images and category-specific detail page features.
Handmade products will appear in Seller Central’s Listing Quality Dashboard (LQD), which you can use to improve your Handmade products’ listing quality.
Ability to list a single ASIN in eight marketplaces.
After we reclassify your Handmade products to standard product types, you will see the new listing experience that we launched earlier this year on your reclassified products. If your product has been reclassified, you will find the Handmade Classification attribute present on your product.
When we reclassify your products, they will not lose your sales history, ratings, or reviews. However, your reclassified products’ sales ranks will change from ranking within Handmade to ranking within their corresponding standard product types.
What if I want to enjoy the new benefits right away?
If you do not want to wait for Amazon to reclassify your existing Handmade products, you are welcome to relist your existing Handmade products using the new listing experience so your products receive these additional benefits. Keep in mind, relisting a product will generate a new ASIN. New ASINs will not carry over existing sales history, ratings, or reviews from your previous ASIN.
Frequently Asked Questions
What are differences between Reclassified listings vs. Relisting?
Reclassified products
Newly listed products
Your reclassified products will retain their customer reviews.
Your newly listed products will not retain your existing customer reviews.
Your reclassified products will retain their product rating.
Your newly listed products will not retain your existing product rating.
Your reclassified products will retain their sales ranking, however, your sales ranks will change in ranking to correspond with the new standard product types.
Your newly listed products will not retain your existing sales ranking.
You will have to wait until we reclassify your products through 2024 – 2025 to benefit from many of the added discoverability and new attribute features.
Early access to new attributes to improve discoverability.
Early access to appear when customers search and browse in standard categories.
Early access to listing a single ASIN in eight marketplaces.
Early access to the Listing Quality Dashboard, which you can use to improve your Handmade products’ listing quality to drive sales and reduce returns.
Does this mean that my products will no longer be part of Amazon’s Handmade category?
No. Your products will continue to belong to Amazon’s Handmade category, Handmade store, Handmade search, and all products search, even after they are reclassified to standard product types.
Will reclassification change my Handmade products’ fees?
No. There will be no impact to your Handmade products’ fees as a result of reclassification to standard product types.
What is a product type?
A product type refers to a set of products that share similar attributes. Each product type has a corresponding template that allows you to provide relevant information about the product. Product-specific attributes are tagged as recommended and providing data for these recommended attributes helps improve the overall shopping experience by helping customers make informed buying decisions. These attributes are used to improve the customer experience in search and on the product detail page.
What are the current product types for Handmade products?
Currently, Handmade products are classified under nine broad GUILD product types: GUILD_ACCESSORIES, GUILD_APPAREL, GUILD_BABY, GUILD_BEAUTY_GROOMING, GUILD_HOME, GUILD_JEWELRY, GUILD_PET_SUPPLIES, GUILD_SHOES, GUILD_TOYS_AND_GAMES.
Which standard product types will Handmade products be reclassified?
Handmade products will be reclassified into hundreds of more granular product types. For example, Handmade sandals will be reclassified from the GUILD_SHOES product type to the SANDAL product type; Handmade necklaces will be reclassified from the GUILD_JEWELRY product type to the NECKLACE product type; Handmade pillows will be reclassified from the GUILD_HOME product type to the PILLOW product type; and so on.
Am I required to update my products?
Yes. You will be required to provide new required attributes when you edit your existing listings. The specific attributes that are required will vary based on your listings’ standard product types.
For example, for listings in the SHOES product type, you will be required to provide the footwear_size attribute. As another example, in order to save changes to your products that are variation parents, you will need to provide: CPSIA attribute (cpsia_cautionary_statement.value), Supplier Package Type attribute (supplier_package_type.value), and for Fulfilled by Amazon (FBA) products, the fulfilment center receiving and fulfilment center storage attributes. To view new required attributes, navigate to Seller Central’s Listing Quality Dashboard where you can update your products
My Handmade products are customizable; are they still eligible for reclassification?
Yes! Customization does not impact whether or not products are eligible for reclassification.
Some of my listings have been reclassified but others have not. What should I do?
Nothing. Handmade plans to reclassify products from 2024 to 2025. If you don’t see your Handmade products in Seller Central reclassified right away, rest assured, it’s coming.
May I request Amazon to reclassify my Handmade products?
No. We plan to reclassify products from 2024 to 2025. Selling Partner Support cannot manually move your Handmade products to standard product types.
My Handmade products are in Fulfilled by Amazon (FBA); are they still eligible for reclassification?
Yes! FBA does not impact whether or not products are eligible for reclassification. However, products in FBA will require you to populate the fulfillment center receiving and fulfillment center storage attributes when editing your existing FBA listings.
How can I improve discoverability of my Handmade products before they’re reclassified into standard product types?
There are several steps you can take to improve discoverability of your Handmade products before they’re reclassified into standard product types:
Ensure your listings have bullet points, keywords, and optional attributes populated.
Update your products to use variations instead of customizations, where applicable (e.g., for different colors and sizes).
Enroll your products in Sponsored Advertisements.
Enroll your products in Fulfilled by Amazon so they qualify for Prime shipping.
What happens when I need to add a new variational child to a listing that has already been reclassified to a standard product type?
If you add a new variational child to a listing that has already been reclassified to a standard product type, then the new variational child will be listed in the standard product type.
How does reclassification impact variation families?
Reclassifying variation families may require additional actions from you to update your listings. If so, we will communicate additional information on required actions.
What if I edit my existing listings using a feed/inventory file?
You will need to download a new feed template for your products’ categories. Then you will need to provide attributes into the new template and upload the file. Learn more about how to upload via the inventory file here.
Can I copy listings for Handmade products that are already reclassified in order to list new Handmade products in standard product types?
Yes. You can copy listings that have already been reclassified.
Can I copy listings that haven't been reclassified in order to list new Handmade products in standard product types?
No. You will need to list new Handmade products in standard product types rather than listing them in the previous GUILD product types.
What’s next?
Look out for future emails on Handmade product type reclassification. We will be sharing more tips and best practices to help you make the most of your Handmade products being discoverable in standard categories.
Warm regards,
The Handmade Team
Seller_LTNvvFJ2jqJOv
I thought I saw a letter from Amazon Handmade about this... Sorry I couldn't get the images to copy from the email.
Upcoming Handmade Discoverability Improvements
Amazon Handmade
Need Help?
Handmade New Listing Experience and Product Type Reclassification
The Handmade team is making changes to improve customer discoverability of Handmade products in the Amazon stores!
What is changing?
As a reminder to our 2023 announcement, we are beginning a multi-year project to reclassify existing Handmade products from GUILD product types to standard product types.
A product type refers to a set of products that share similar attributes. For example, a lamp within the GUILD_HOME product type would move to the LAMP product type.
Don’t worry— although we are reclassifying your existing Handmade products to standard product types, your existing Handmade products will remain within Amazon’s Handmade category, even after this change.
Why does this matter?
Reclassifying Handmade products into standard product types enables the following features:
Handmade products will appear when customers search and browse in standard categories. This is one of the top feature requests from our Handmade community. As a reminder, Handmade products are already discoverable in all products search.
Better discoverability from refined product searches.
Handmade products will receive enhanced detail page content, including larger product images and category-specific detail page features.
Handmade products will appear in Seller Central’s Listing Quality Dashboard (LQD), which you can use to improve your Handmade products’ listing quality.
Ability to list a single ASIN in eight marketplaces.
After we reclassify your Handmade products to standard product types, you will see the new listing experience that we launched earlier this year on your reclassified products. If your product has been reclassified, you will find the Handmade Classification attribute present on your product.
When we reclassify your products, they will not lose your sales history, ratings, or reviews. However, your reclassified products’ sales ranks will change from ranking within Handmade to ranking within their corresponding standard product types.
What if I want to enjoy the new benefits right away?
If you do not want to wait for Amazon to reclassify your existing Handmade products, you are welcome to relist your existing Handmade products using the new listing experience so your products receive these additional benefits. Keep in mind, relisting a product will generate a new ASIN. New ASINs will not carry over existing sales history, ratings, or reviews from your previous ASIN.
Frequently Asked Questions
What are differences between Reclassified listings vs. Relisting?
Reclassified products
Newly listed products
Your reclassified products will retain their customer reviews.
Your newly listed products will not retain your existing customer reviews.
Your reclassified products will retain their product rating.
Your newly listed products will not retain your existing product rating.
Your reclassified products will retain their sales ranking, however, your sales ranks will change in ranking to correspond with the new standard product types.
Your newly listed products will not retain your existing sales ranking.
You will have to wait until we reclassify your products through 2024 – 2025 to benefit from many of the added discoverability and new attribute features.
Early access to new attributes to improve discoverability.
Early access to appear when customers search and browse in standard categories.
Early access to listing a single ASIN in eight marketplaces.
Early access to the Listing Quality Dashboard, which you can use to improve your Handmade products’ listing quality to drive sales and reduce returns.
Does this mean that my products will no longer be part of Amazon’s Handmade category?
No. Your products will continue to belong to Amazon’s Handmade category, Handmade store, Handmade search, and all products search, even after they are reclassified to standard product types.
Will reclassification change my Handmade products’ fees?
No. There will be no impact to your Handmade products’ fees as a result of reclassification to standard product types.
What is a product type?
A product type refers to a set of products that share similar attributes. Each product type has a corresponding template that allows you to provide relevant information about the product. Product-specific attributes are tagged as recommended and providing data for these recommended attributes helps improve the overall shopping experience by helping customers make informed buying decisions. These attributes are used to improve the customer experience in search and on the product detail page.
What are the current product types for Handmade products?
Currently, Handmade products are classified under nine broad GUILD product types: GUILD_ACCESSORIES, GUILD_APPAREL, GUILD_BABY, GUILD_BEAUTY_GROOMING, GUILD_HOME, GUILD_JEWELRY, GUILD_PET_SUPPLIES, GUILD_SHOES, GUILD_TOYS_AND_GAMES.
Which standard product types will Handmade products be reclassified?
Handmade products will be reclassified into hundreds of more granular product types. For example, Handmade sandals will be reclassified from the GUILD_SHOES product type to the SANDAL product type; Handmade necklaces will be reclassified from the GUILD_JEWELRY product type to the NECKLACE product type; Handmade pillows will be reclassified from the GUILD_HOME product type to the PILLOW product type; and so on.
Am I required to update my products?
Yes. You will be required to provide new required attributes when you edit your existing listings. The specific attributes that are required will vary based on your listings’ standard product types.
For example, for listings in the SHOES product type, you will be required to provide the footwear_size attribute. As another example, in order to save changes to your products that are variation parents, you will need to provide: CPSIA attribute (cpsia_cautionary_statement.value), Supplier Package Type attribute (supplier_package_type.value), and for Fulfilled by Amazon (FBA) products, the fulfilment center receiving and fulfilment center storage attributes. To view new required attributes, navigate to Seller Central’s Listing Quality Dashboard where you can update your products
My Handmade products are customizable; are they still eligible for reclassification?
Yes! Customization does not impact whether or not products are eligible for reclassification.
Some of my listings have been reclassified but others have not. What should I do?
Nothing. Handmade plans to reclassify products from 2024 to 2025. If you don’t see your Handmade products in Seller Central reclassified right away, rest assured, it’s coming.
May I request Amazon to reclassify my Handmade products?
No. We plan to reclassify products from 2024 to 2025. Selling Partner Support cannot manually move your Handmade products to standard product types.
My Handmade products are in Fulfilled by Amazon (FBA); are they still eligible for reclassification?
Yes! FBA does not impact whether or not products are eligible for reclassification. However, products in FBA will require you to populate the fulfillment center receiving and fulfillment center storage attributes when editing your existing FBA listings.
How can I improve discoverability of my Handmade products before they’re reclassified into standard product types?
There are several steps you can take to improve discoverability of your Handmade products before they’re reclassified into standard product types:
Ensure your listings have bullet points, keywords, and optional attributes populated.
Update your products to use variations instead of customizations, where applicable (e.g., for different colors and sizes).
Enroll your products in Sponsored Advertisements.
Enroll your products in Fulfilled by Amazon so they qualify for Prime shipping.
What happens when I need to add a new variational child to a listing that has already been reclassified to a standard product type?
If you add a new variational child to a listing that has already been reclassified to a standard product type, then the new variational child will be listed in the standard product type.
How does reclassification impact variation families?
Reclassifying variation families may require additional actions from you to update your listings. If so, we will communicate additional information on required actions.
What if I edit my existing listings using a feed/inventory file?
You will need to download a new feed template for your products’ categories. Then you will need to provide attributes into the new template and upload the file. Learn more about how to upload via the inventory file here.
Can I copy listings for Handmade products that are already reclassified in order to list new Handmade products in standard product types?
Yes. You can copy listings that have already been reclassified.
Can I copy listings that haven't been reclassified in order to list new Handmade products in standard product types?
No. You will need to list new Handmade products in standard product types rather than listing them in the previous GUILD product types.
What’s next?
Look out for future emails on Handmade product type reclassification. We will be sharing more tips and best practices to help you make the most of your Handmade products being discoverable in standard categories.
Warm regards,
The Handmade Team
