Countries
Read onlyTrying to make sense of all the attributes you have to fill out when listing products on Amazon? You're not alone! Over the past few weeks, we have seen quite a few questions in the Create and Manage Listings category about:
That is why today’s Listing Lounge discussion is dedicated to everything you need to know about release dates.
The Offering Release Date also known as “Your price start date” is the date a seller would like to begin selling their product live on Amazon.
An example of where a seller would want their Offering Release Date to be in the future, would be if they are setting up their product for pre-order.
Note: Sellers setting up pre-orders should ensure their inventory will be in stock at date of release otherwise their metrics will take a hit for not shipping out the pre-ordered products on time. This link shares how to set up pre-orders either individually or in bulk using an inventory file upload template.
If for any reason, the Offering Release Date has blocked you from making your listing go live, below are the steps to update your release date:
The Merchant Release Date is the date the product was initially released. This can be left blank for most products, however if the date should be provided, please ensure it meets the requested formatting of MM-DD-YYYY and not YYYY-MM-DD.
@Seller_CW0P5hgbsiqWX had a great example on why you might enter a Merchant Release Date on this thread here and it’s importance: “I sell DVD's. A new movie begins in the theatre October 1st. 28 days later (10-28-24) is the Manufacturer's release date for the DVD. However, I receive the DVD's to sell a month before the movie is released. BUT... I better not sell them before the merchant release date of Oct.28th, or they will close my account.”
Please let us know if you have any additional questions about either the Offering Release Date or Merchant Release Date in the replies below.
If you want to continue this discussion in person you can visit our Forums Lounge at Accelerate in Seattle this year from September 17-19, 2024. You can also register virtually too! It's free and we will have a lot of exciting updates and conversations.
Thank you for joining us on today’s Listing Lounge. Cheers, @Cooper_Amazon
UPVOTE 👍 / DOWNVOTE 👎 this post if you enjoy seeing content like this. Leave a comment on this post with questions you may have about this topic and let us know what Selling on Amazon subject matters you want us to feature next!