Hi Sellers! Do you ever wonder how you can change your store name? You can do it this in Seller Central and its super easy.

Follow these steps:

1. Go to Seller Central
2. Click on Settings on top right
3. Click on Account Info
4. Click on Store Info
5. Click on Your Seller Profile
6. Click on Edit in the top right of the Store Details box (under Display Name)
7. Edit your store name to your liking
8. Click yellow Submit button

And thats it!

Best,

-Connor

As an Amazon seller, transparency and trust are essential components of your relationship with customers. Amazon displays your business name and address on your Seller Profile page to help customers make informed purchasing decisions. This practice aligns with Amazon's global approach across several markets including the US, Europe, Japan, and Mexico.

Why Does Amazon Display This Information?

Amazon has developed various features to help sellers showcase their businesses, including Seller Profile pages, Store pages for brand owners, and Handmade Maker Profile pages. By displaying your business name and address, Amazon ensures a consistent baseline of seller information that helps build customer trust and enables informed shopping decisions.

Key Information for Sellers:

* For business accounts: Your business name and address will be displayed.

* For individual sellers: Your individual name and address will be shown.

* This information appears on your Amazon.com Seller Profile page.

Customizing Your Profile

You can enhance your seller profile by adding more information about your business and products beyond the required details. However, remember not to include email addresses in order to prevent spam and abuse. All electronic communication between buyers and sellers should occur through Amazon's Buyer-Seller Messaging system.

Keeping Your Information Current

To ensure your business information is accurate and up-to-date, follow these steps:

1. Log in to your Amazon seller account.

2. Navigate to the Settings menu in the top right corner of Seller Central.

3. Click Account Info to access the Seller Account Information page.

4. In the Business Information section, select the appropriate links:

* Click Display Name to update your business name.

* Click Business Address to modify your address.

1. Enter or edit your information as needed.

2. Click Submit to save your changes.

By maintaining accurate business information, you help create a transparent marketplace that benefits both sellers and customers. This openness helps build trust with potential buyers and supports a positive shopping experience on Amazon.

I hope this information has been helpful!

Michelle