Manage Your Experiments
THE OPPORTUNITY
Amazon customers use product detail pages to decide what to buy. Registered Brand Owners can use A+ Content to enhance those product detail pages by adding rich content, diving into product features, or sharing their brand story. Used effectively, product title, main images, and A+ content can help drive sales and increase conversation rates. But how do you know what content converts?
MANAGE YOUR EXPERIMENTS
As a brand owner, you can run A/B tests (also known as split tests) on your listing content with Manage Your Experiments. Experiments let you compare two versions of content against each other so you can see which performs better. At the end of an experiment, you can review which version performed the best and then publish the winning content. By running experiments, you can learn to build better content that appeals to your customers and helps to drive more sales.
HOW IT WORKS
To get started you need at least one eligible ASIN based on traffic. An ASIN is eligible if it belongs to your brand and has received enough traffic in recent weeks to be eligible for experimentation. To ensure you can confidently determine a winner at the end of an experiment, we only let you experiment with high-traffic. Depending on the category, high-traffic ASINs may get several dozen orders per week, or more.
HOW TO GET STARTED
1. Plan your experiment: What’s your hypothesis?
2. Create an alternate version of your product title, main image or A+ content: Try to make your two versions as different as they can be. The more different they are, the more likely it will be that any performances detected are meaningful and not caused by random chance.
3. Start an Experiment: From the Manage Your Experiments main screen, click the Create a New Experiment drop-down. Then select your desired experiment type.
4. Run the experiments: 8-10 weeks is ideal for a high confidence decision.
5. Interpret your results and publish the winner: Experiment results are updated once a week until the experiment ends. Experiment results detail how well each version of content performed with Customers along with the probability that the winning content is better.
Manage Your Experiments is available in Seller Central at no charge to Amazon brand owners enrolled in Amazon Brand Registry.
0 replies
Seller_CW0P5hgbsiqWX
Sounds like a good idea and I am going to decline to participate. However, I do see one issue with which must be addressed and delt with to actually get any positive results, and that would be the title.
- Is the title spammed or not spammed?
- The title is the key element in finding the listing is a browser and enticing a potential buyer to open your listing.
- If the title is not efficient and effective, no one will look at the listing contents.
- Comparing two different page contents would be useless, unless the title is identical for both running listings.
Hopefully, when engaging in this activity, Amazon points out all the factors that must be adhered to when making a proper realistic comparison of two different formats.
Manage Your Experiments
THE OPPORTUNITY
Amazon customers use product detail pages to decide what to buy. Registered Brand Owners can use A+ Content to enhance those product detail pages by adding rich content, diving into product features, or sharing their brand story. Used effectively, product title, main images, and A+ content can help drive sales and increase conversation rates. But how do you know what content converts?
MANAGE YOUR EXPERIMENTS
As a brand owner, you can run A/B tests (also known as split tests) on your listing content with Manage Your Experiments. Experiments let you compare two versions of content against each other so you can see which performs better. At the end of an experiment, you can review which version performed the best and then publish the winning content. By running experiments, you can learn to build better content that appeals to your customers and helps to drive more sales.
HOW IT WORKS
To get started you need at least one eligible ASIN based on traffic. An ASIN is eligible if it belongs to your brand and has received enough traffic in recent weeks to be eligible for experimentation. To ensure you can confidently determine a winner at the end of an experiment, we only let you experiment with high-traffic. Depending on the category, high-traffic ASINs may get several dozen orders per week, or more.
HOW TO GET STARTED
1. Plan your experiment: What’s your hypothesis?
2. Create an alternate version of your product title, main image or A+ content: Try to make your two versions as different as they can be. The more different they are, the more likely it will be that any performances detected are meaningful and not caused by random chance.
3. Start an Experiment: From the Manage Your Experiments main screen, click the Create a New Experiment drop-down. Then select your desired experiment type.
4. Run the experiments: 8-10 weeks is ideal for a high confidence decision.
5. Interpret your results and publish the winner: Experiment results are updated once a week until the experiment ends. Experiment results detail how well each version of content performed with Customers along with the probability that the winning content is better.
Manage Your Experiments is available in Seller Central at no charge to Amazon brand owners enrolled in Amazon Brand Registry.
Manage Your Experiments
THE OPPORTUNITY
Amazon customers use product detail pages to decide what to buy. Registered Brand Owners can use A+ Content to enhance those product detail pages by adding rich content, diving into product features, or sharing their brand story. Used effectively, product title, main images, and A+ content can help drive sales and increase conversation rates. But how do you know what content converts?
MANAGE YOUR EXPERIMENTS
As a brand owner, you can run A/B tests (also known as split tests) on your listing content with Manage Your Experiments. Experiments let you compare two versions of content against each other so you can see which performs better. At the end of an experiment, you can review which version performed the best and then publish the winning content. By running experiments, you can learn to build better content that appeals to your customers and helps to drive more sales.
HOW IT WORKS
To get started you need at least one eligible ASIN based on traffic. An ASIN is eligible if it belongs to your brand and has received enough traffic in recent weeks to be eligible for experimentation. To ensure you can confidently determine a winner at the end of an experiment, we only let you experiment with high-traffic. Depending on the category, high-traffic ASINs may get several dozen orders per week, or more.
HOW TO GET STARTED
1. Plan your experiment: What’s your hypothesis?
2. Create an alternate version of your product title, main image or A+ content: Try to make your two versions as different as they can be. The more different they are, the more likely it will be that any performances detected are meaningful and not caused by random chance.
3. Start an Experiment: From the Manage Your Experiments main screen, click the Create a New Experiment drop-down. Then select your desired experiment type.
4. Run the experiments: 8-10 weeks is ideal for a high confidence decision.
5. Interpret your results and publish the winner: Experiment results are updated once a week until the experiment ends. Experiment results detail how well each version of content performed with Customers along with the probability that the winning content is better.
Manage Your Experiments is available in Seller Central at no charge to Amazon brand owners enrolled in Amazon Brand Registry.
0 replies
0 replies
Seller_CW0P5hgbsiqWX
Sounds like a good idea and I am going to decline to participate. However, I do see one issue with which must be addressed and delt with to actually get any positive results, and that would be the title.
- Is the title spammed or not spammed?
- The title is the key element in finding the listing is a browser and enticing a potential buyer to open your listing.
- If the title is not efficient and effective, no one will look at the listing contents.
- Comparing two different page contents would be useless, unless the title is identical for both running listings.
Hopefully, when engaging in this activity, Amazon points out all the factors that must be adhered to when making a proper realistic comparison of two different formats.
Seller_CW0P5hgbsiqWX
Sounds like a good idea and I am going to decline to participate. However, I do see one issue with which must be addressed and delt with to actually get any positive results, and that would be the title.
- Is the title spammed or not spammed?
- The title is the key element in finding the listing is a browser and enticing a potential buyer to open your listing.
- If the title is not efficient and effective, no one will look at the listing contents.
- Comparing two different page contents would be useless, unless the title is identical for both running listings.
Hopefully, when engaging in this activity, Amazon points out all the factors that must be adhered to when making a proper realistic comparison of two different formats.
Seller_CW0P5hgbsiqWX
Sounds like a good idea and I am going to decline to participate. However, I do see one issue with which must be addressed and delt with to actually get any positive results, and that would be the title.
- Is the title spammed or not spammed?
- The title is the key element in finding the listing is a browser and enticing a potential buyer to open your listing.
- If the title is not efficient and effective, no one will look at the listing contents.
- Comparing two different page contents would be useless, unless the title is identical for both running listings.
Hopefully, when engaging in this activity, Amazon points out all the factors that must be adhered to when making a proper realistic comparison of two different formats.
