Bullet points highlight the five main features and benefits you want customers to know about your products. It also help customers quickly understand if the product is right for them.

Here is a list of do's and don'ts when creating your bullet points.

Do:

• Highlight key features and benefits: What makes your product unique?
• Keep it concise: Short and sweet is best.
• Use clear and simple language: Avoid jargon.
• Start each bullet point with a capital letter.
• Use semicolons to separate phrases within a bullet point.
• Include a space between numbers and measurements.

Don't:

• Include special characters, emojis, or ASIN numbers.
• Use prohibited phrases like "eco-friendly" or "anti-bacterial."
• Make claims about guarantees or company information.
• Repeat information across bullet points or other product details.
• Make subjective claims or compare to competitors.
• Use vague or misleading language.

By following these guidelines, you can create effective bullet points that will help your products stand out and sell.

Thank you,

Joey