"I have thousands of dollars of inventory of this product and cannot sell it now. "

Believe it or not, there are dozens of OTHER places that people sell things. Try eBay for example.

If you were doing FBA do a removal order IMMEDIATELY so that Amazon doesn't seize your product as a result of missing the steps below!

"I lost eligibility to sell a product I have been selling for almost 2 years."

This has been happening with increasing regularity. Here are the new rules for the new, improved Amazon --

THE AMAZON TWO STEP -- A NEW DANCE FOR SELLERS

More and more frequently Amazon is taking a TWO STEP approach and you are probably caught with not doing one of the steps (or either one!)

You are likely confusing AMAZON allowing you to list (or at least "ungate") an item or category and actually being APPROVED to sell a product. Amazon may have ungated you for a CATEGORY but there can be 100's of brands in the category and they ALL have their own restrictions.

AMAZON is only interested in FEES. They will allow a chimpanzee to list if it means they collect $$$$$.

Additionally, brands that you COULD sell yesterday may be restricted today or next week. Amazon is a moving target to deal with.

DO YOU have an LOA from the brand allowing you to sell on here?

If you have an LOA that specifically says you can sell on Amazon you MIGHT survive this. Is it POSSIBLE that the brand has sent Amazon a "whitelist" of approved sellers and did not have you on it? Contact your sales rep at the BRAND(S) involved and ask about their whitelist. (You DO have a rep at the brands, don't you?)

More and more brands are providing such a "whitelist" of their approved sellers and if YOU are NOT on the list you will be stopped in your tracks and probably hit with an IP violation.

I had one of my brands stop me because they CHANGED the company they hired to screen sellers. The NEW screener did not recognize my Amazon store name because I do all my purchases under a different LLC. It took a couple weeks to get straightened out and no problems since then.

DID YOU source from AUTHORIZED wholesale sources that your rep at the brand says are OK?

NOTE the verification is required from the brand that the source is legitimate and authorized, NOT from one of those touted on TikTok and YouTube as having "thousands of brands and products" that assures you that they are authorized.

If you have watched any YouTube or TikTok videos FORGET everything you saw there.

Spend hours/days on Seller U and read the Forum to see all the really creative ways rookies and experienced sellers find to get suspended by ignoring the advice above!

https://sell.amazon.com/learn