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If you try to edit or add offers on another seller’s generic product, you’ll receive an error message in feeds or in the one-to-one listing process. You will then be guided to create a new product in the Add a Product tool.

This post has been updated by its author since it was quoted here.

Are you saying that people with generic listings will now get more protection than brand-registered brands? I'm not able to prevent people from selling on my branded listing but if I list it as generic I can??

Am I reading this correctly?

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If you try to edit or add offers on another seller’s generic product, you’ll receive an error message in feeds or in the one-to-one listing process. You will then be guided to create a new product in the Add a Product tool.

This post has been updated by its author since it was quoted here.

"If you try to edit or add offers on another seller’s generic product, you’ll receive an error message"

THAT is a revolution for Amazon and will create 5 pages of identic products for the customers. Till now we knew all, that a new seller has to list his identic generic product on an existing listing.

And what will happen with the existing listings? Can the actual sellers continue to sell?

I see a bis s..storm on the horizon. The forum will be overwhelmed IF and when this new regulation will apply.

Now Please do the same for Branded detail pages!!!

Just to clarify: we talk about UNBRANDED listings. Those who are happy with this new rule have to be aware that they don't dare to apply a brand, neither on the packaging nor in the description and the picture. So, this new rule in fact will impact just very few sellers.

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Generic products are unbranded products that don’t belong to any identifiable brand.

This post has been updated by its author since it was quoted here.

So like if other sellers start selling on our listing we can self sabotage it screwing them over and when they decided they had enough we can basically put it back into sell mode so something like that? We have no control over anything but just saying kinda like the major branded Hasbro & Mattel listings that magically get edited incorrectly causing all sellers to stop selling that item and shift inventory to eBay.

How can Amazon fail to see how mind-numbingly [Moderator Edit: removed inappropriate commentary] this is? The site was already full of 72 versions of the identical product with different "brands" (that are clogging up the USPTO, preventing that organization from doing their actual jobs). Now anyone too lazy to even hit the caps lock key and create a new, garbage brand will have an exclusive, forcing more identical listings where previously, at least a bunch of them were stacked under a single generic listing.Is someone at Amazon incentivized to make search as useless as possible? What's the end goal here?

Amazon rarely backtracks, but I can see this being the rare exception. The downsides are so obviously huge.

Here's the issue that has been happening with this in the real world (as this has been in effect for a few weeks already). On paper, the reasoning for this makes sense. If there is a generic product on a certain listing, and there are multiple sellers, the customer might get a good product from one seller and a not-so-good product from another. This new rule keeps it consistent for customers.

HOWEVER, whoever created this failed to foresee the ramifications of it. The main issue we are seeing is sellers, in order to have a monopoly on a listing, simply list their BRANDED products as generic.

We all know amazon does not police generic products well, so those sellers get to have an easy monopoly on that product, thereby driving prices up and creating an unfair marketplace.

Please tell us how you plan to protect generic listing when you dont even protect brand reg. listings?

for example someone changed name of manufacture and Amazon seller support and brand reg. support is USELESS!!!