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Read only“Starting July 22, 2019, Amazon will suppress ASINs from Amazon Search whose titles do not comply with Amazon’s product title requirements. This is because our research shows that the ASIN titles that violate our policies result in poor customer experience. Please review Amazon’s Product Title Requirements prior to July 15, 2019 to verify that your current titles meet our guidelines.”
Does anyone know if this search suppression will apply to the jewelry category or not? I tried to research it and couldn’t find a clear answer.
Jewelers in Handmade have been freaking out on our forum; we’ve repeatedly been told in recent days by Seller Support that guidelines for Handmade are 200 characters but we are encouraged to limit it to 100 and to observe all of the guidelines regarding punctuation, capitalization, etc.
Non-jewelry sellers don’t grasp the implications of trying to fit “Cultured Freshwater Pearl Necklace with Synthetic Alexandrite in Sterling Silver” into 50 characters — nor the consequences of not specifying metals, pearls, gems (suspension).
I realize you are not in Handmade but I hope the response for you is as sane, given the circumstances.
Keep us posted, please! And good luck
Or if your title is long and it’s not a name brand, don’t use it in your title. Include the length in description and in details and it will show up in search.
My plan is the same as LisaC. I’m just going to keep it at " and see what ends up in the suppressed pile.
Twisted_Roots: I’m pretty sure that length is a required element in the title. But I can see your point of leaving it off. With so little character space sometimes it’s just not all going to fit.
Someone posted this cut and paste in the Handmade forum; it is the updated Title Requirements page, and for all Marketplace listings. The question about “ or inches, etc., is covered:
———————- quote:
Product title requirements
Title requirements apply to all non-media products on all of Amazon’s worldwide marketplaces. The four criteria that could cause a non-media product to be search-suppressed are:
Failure to comply with these requirements may cause a product to be suppressed from Amazon search results.
TITLE LENGTH
Amazon generously allows 200 characters for titles, but for better title quality, you should aim for a maximum of 80 characters.
You may notice that different title lengths are listed in our category-specific style guides. These are guidelines only, not strict requirements, based on the preferred, typical title style for product listings in that category. For example, if a category-specific style guide recommends a title length of 150 characters, a product will not be suppressed from search for having a title over 150 characters long, as long as it stays within the limit of 200 characters.
TIPS
Good title quality is a key factor to ensuring a positive customer experience on Amazon. Below are additional tips for improving the quality of your titles. We will only search-suppress products with titles that violate one of the four requirements listed above, but we strongly encourage adherence to the following title standards:
TITLES USING VARIATION RELATIONSHIPS
In Variation Relationships, only the title of the parent ASIN is shown on the detail page. The title for the selected child ASIN will appear once the ASIN is added to the customer’s cart, so it is important to include the variation attributes like size and color in the title for the child ASIN.
EXAMPLE
Our research shows that customers scan-read results, meaning that titles don’t need to contain the exact phrase that customers are searching for in order to catch their eye. Longer titles are also harder to read than shorter titles, so the longer your title is, the more you risk losing your customer’s attention.
Think about a physical product on a supermarket shelf. Its title is simple and to the point. You only have a moment to catch the eye of a passing shopper. With online titles on Amazon, there’s no need to go on and on. Simply put, the title should reflect what is on the physical packaging of a product:
FAQ