Amazon Accelerate wrapped up today with the launch of new generative artificial intelligence (AI) capabilities and brand analytics tools to help you streamline your work, reach more customers, and accelerate your growth.

Project Amelia is a personalized Amazon selling expert for every seller

Powered by generative AI, Project Amelia acts as your personal Amazon selling assistant. It learns your unique business needs and provides personalized recommendations and insights to help boost productivity and drive growth. Project Amelia is currently available in beta release to a select group of sellers and will progressively roll out to additional US sellers in the coming weeks. To learn more, read the announcement.

AI-powered product titles personalize the customer experience

This new generative AI capability makes your listings more engaging to customers by personalizing how product titles appear. The feature works in the background to identify patterns and intelligently craft titles that resemble a customer’s search keywords. The added relevance helps customers more quickly determine whether a product fits their needs. To learn more, read the announcement.

Video Generator turns still images into engaging video ads

Video advertisements are an impactful way to connect and engage with customers. With Video Generator, you can select a product to advertise and our new, generative AI-powered tool will add motion to your images. Create visually rich content in minutes and at no additional cost. Video Generator is now available to a select group of sellers and will become broadly available to all US sellers in 2025. To learn more, read the announcement.

For more information about these and other new tools powered by generative AI, read the announcement.

Better understand the customer journey and unlock data-driven growth

We’ve launched new brand-building and analytics tools to support you across the customer journey, including to increase brand awareness, customer loyalty, and repeat purchases.

The following brand tools and capabilities will be available in the US later this year:

• Customer Journey Analytics helps you spot trends and pain points so that you can create strategies to optimize the shopping experience and improve conversions. This tool maps an end-to-end view of the customer journey, from awareness to consideration to intent and purchase, helping sellers understand and more effectively engage with high-intent customers.
• Enhanced Audience Tailoring enables you to offer customers tailored promotions that reflect their product interests and purchase history. This tool provides opportunities to cross-sell and refine offers so you reach customers who are ready to buy.
• Business Planner is a new AI-powered tool that helps you identify the biggest opportunities for sales growth and profitability by compiling data across sales, traffic, and product-performance channels in an intuitive dashboard. It will also provide custom action plans that help you achieve your goals.

For more information about these new tools, read the announcement.

If you missed Amazon Accelerate, you can still watch the on-demand content for free. To register and unlock access to all on-demand content, go to amazonaccelerate.com.

Generative AI tools in the A+ Content Manager are now available to all Brand Registered sellers in the US.

A+ Content helps you showcase your brand story and unique value on product detail pages with videos, images, and customized content, potentially increasing sales by up to 20%. Now with our new AI capabilities, you can create this content in minutes instead of weeks.

For brands of all sizes that use Basic A+ or Premium A+ Content, these new generative AI tools help you create high-quality content and streamline the creative development process without a team of copywriters and designers. These tools are available to you at no cost for select English language modules.

To create A+ Content with the new generative AI tool:

1. Go to A+ Content Manager in Seller Central
2. Find modules with the AI Ready badge
3. Generate AI content using your brand-owed ASIN
4. Review and publish

For more information, go to the A+ Content Manager and download the A+ Content Generative AI Guide.

To learn more about this AI-powered tool, watch the Accelerate video