On September 5, the maximum durations for coupons will be updated
On September 5, 2024, the maximum durations of three different classes of coupons will be changed from 90 days to the following:
- Standard coupons: 30 days
- Reorder coupons: 180 days
- Subscribe & Save coupons: 365 days
The maximum durations of these coupons are being differentiated to increase their impact, to distinguish various promotional offers, and to incentivize their use within specified timeframes.
Coupons that were issued before September 5 will not be affected by this update and may run as long as 90 days.
For more information, go to Create a coupon.
4 replies
Seller_LVZcgxAgZ2xBv
This is a big deal for holiday planning, and there should have been more advance notice - I only saw this the day the change went into effect.
Does this mean if we want to have a standard coupon that's longer than 30 days, we just need to create a new one, or duplicate the old one? Can we set these up in advance for the same product?
Seller_2hCz6wRjT9XUh
30 Days for a regular? Could you at least have allowed 31 - so we could update them on a specific day monthly.
Seller_n1mh65Ij2NT7L
From our experience, there's really no benefit to run a coupon for months, but people buying don't know how long or if the coupon will be there next time they visit the listing. The less certainty the buyer has on the availability of the coupon, the MORE apt they will be to order NOW rather than delay the purchase. If there was a note by the coupon: "ORDER NOW TO SAVE WITH THIS TEMPORARY COUPON" it might get some to order NOW. If the coupons had a countdown with "Order within X minutes to save with this coupon!" it would spur more immediacy in ordering. People delay ordering and load up their shopping carts knowing the coupons are locked in, most likely, and are ALWAYS there. But with the way the system is set up, there's no real incentive to order now rather than *whenever*.
The idea of the coupon is to spur more sales in the near future, not drag it out months. Right now there's no immediacy customers can *feel.*
