Take the Challenge: Last-Minute Optimizations for Black Friday and Cyber Monday: Part 2 of 3-Part Series
If you responded to the first post I made about last-minute optimizations, then you are ramping up for Black Friday Week, November 21 through November 29, and Cyber Monday events November 29 through December 2. Let’s talk pricing, inventory, and buyer/seller messaging.
The right pricing for your product can significantly impact product visibility and sales. While many sellers try to undercut the competition to stand out, for certain product categories, raising prices can actually drive sales. Luxury items, for one, can be priced higher than basic household essentials. See Price Your Item.
Be sure your inventory numbers are accurately represented in Seller Central. Availability of product is one of the criteria for winning the Buy Box, and if there is demand for your product, you will want to be sure ALL available units are listed for sale in your inventory. See Manage Inventory.
Step up your monitoring of buyer/seller messages. You will want to promptly respond to buyers who may need more information. Be ready to address negative messages. It is all part of demonstrating you are on top of your business. See Communicate with buyers using the Buyer-Seller Messaging Service.
Questions? Ask below. Our community will help!
Wishing you a successful holiday selling season.
Susan
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Take the Challenge: Last-Minute Optimizations for Black Friday and Cyber Monday: Part 2 of 3-Part Series
If you responded to the first post I made about last-minute optimizations, then you are ramping up for Black Friday Week, November 21 through November 29, and Cyber Monday events November 29 through December 2. Let’s talk pricing, inventory, and buyer/seller messaging.
The right pricing for your product can significantly impact product visibility and sales. While many sellers try to undercut the competition to stand out, for certain product categories, raising prices can actually drive sales. Luxury items, for one, can be priced higher than basic household essentials. See Price Your Item.
Be sure your inventory numbers are accurately represented in Seller Central. Availability of product is one of the criteria for winning the Buy Box, and if there is demand for your product, you will want to be sure ALL available units are listed for sale in your inventory. See Manage Inventory.
Step up your monitoring of buyer/seller messages. You will want to promptly respond to buyers who may need more information. Be ready to address negative messages. It is all part of demonstrating you are on top of your business. See Communicate with buyers using the Buyer-Seller Messaging Service.
Questions? Ask below. Our community will help!
Wishing you a successful holiday selling season.
Susan
Take the Challenge: Last-Minute Optimizations for Black Friday and Cyber Monday: Part 2 of 3-Part Series
If you responded to the first post I made about last-minute optimizations, then you are ramping up for Black Friday Week, November 21 through November 29, and Cyber Monday events November 29 through December 2. Let’s talk pricing, inventory, and buyer/seller messaging.
The right pricing for your product can significantly impact product visibility and sales. While many sellers try to undercut the competition to stand out, for certain product categories, raising prices can actually drive sales. Luxury items, for one, can be priced higher than basic household essentials. See Price Your Item.
Be sure your inventory numbers are accurately represented in Seller Central. Availability of product is one of the criteria for winning the Buy Box, and if there is demand for your product, you will want to be sure ALL available units are listed for sale in your inventory. See Manage Inventory.
Step up your monitoring of buyer/seller messages. You will want to promptly respond to buyers who may need more information. Be ready to address negative messages. It is all part of demonstrating you are on top of your business. See Communicate with buyers using the Buyer-Seller Messaging Service.
Questions? Ask below. Our community will help!
Wishing you a successful holiday selling season.
Susan
