From November 24, 2024 through January 4, 2025, we’re updating US speed requirements for Seller Fulfilled Prime eligibility that apply to the holiday season.

These updates are designed to help you navigate logistical challenges that can affect sellers and carriers during this time of year, such as increased demand or weather issues, while ensuring that customers have a great Prime delivery experience.

To maintain Seller Fulfilled Prime eligibility during the holiday season, page views of your Prime offers must meet the following updated delivery-speed requirements for each size category:

• Standard-size: At least 20% must display a delivery date that is within one day from when the customer is viewing your product, and at least 45% within two days (compared with current non-holiday season requirements of at least 30% within one day and 70% within two days).
• Oversize: At least 5% must display a delivery date that is within one day, and at least 30% within two days (compared with current non-holiday season requirement of at least 10% within one day and 45% within two days).
• Extra large: At least 15% must display a delivery date that is within two days (which is the same as the current non-holiday peak season requirement).

If your performance falls below these required thresholds, you may lose your Seller Fulfilled Prime eligibility.

To view your speed performance, go to Seller Fulfilled Prime performance dashboard.

For more information, go to Seller Fulfilled Prime program policy.

Fulfilled By Merchant Team