Hello Sellers,
In this article, we will address how to navigate a listing when you’re asked for an External Product ID on Amazon.
If you try to add an item with variations in your store and are asked for an External Product ID, take the following actions.
1. If you already have an exemption approval from Amazon to list generic products:
2. If you do not have an exemption approval from Amazon to list generic products:
For more information, go to Seller University.
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Regards,
-Manny