Registered brands with eligible products can now run A/B tests on Brand Story content with Manage Your Experiments. This lets you edit and optimize content that highlights your brand story and create cross-selling opportunities on your listings to help generate more sales and increase repeat purchases.

Brand Story, found on the detail page under ‘From the Brand’, is a feature that enables you to tell customers the unique story behind your brand with carousel displays, image and text cards, and links to more of your products.

Use this flexible type of A+ Content during peak sale events and the holiday season to promote your other products, drive traffic to your brand store, and showcase new product launches. You can also easily implement Brand Story content across your catalog with the bulk upload feature.

To learn more about A+ Content Brand Story, go to A+ Brand Story Start Guide.

For more information on eligibility, go to Manage Your Experiments.

To get started, go to the Manage Your Experiments dashboard, click Create a New Experiment and select A+ Brand Story