Access brand building guides and videos directly from the Build Your Brand page.

The new in-page experience includes pop-up educational content that you can view without leaving the Build Your Brand page. This update includes program overviews, guides, best practice resources, videos, tutorials, and Seller University learning content.

The Build Your Brand page provides resources to build brand equity and grow your business into a successful brand in the Amazon store. It's also where sellers who aspire to build a brand can begin the registry process.

For more information, go to the Build Your Brand page. We also suggest bookmarking the page for brand building content and updates.